Mobily achieves fastest response time for online gaming, live streaming, and video calling

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Updated 13 May 2025
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Mobily achieves fastest response time for online gaming, live streaming, and video calling

Etihad Etisalat Company, known as Mobily, has announced that it ranks first among Saudi telecom companies in response time for online gaming, live streaming, and video interactions. This recognition is based on reports issued by global platforms that measure latency and digital performance.

Nezar Banabeela, Mobily CEO, said: “We are proud of this achievement, which is one of the outcomes of Mobily’s continued investments in enhancing its digital infrastructure. These efforts have successfully reduced latency, enabling our customers to engage in real-time digital experiences and enjoy improved service quality that aligns with the world’s best practices.”

He added: “Mobily remains committed to advancing and enhancing its services by offering the latest technologies and solutions. Fast video loading and real-time interaction are essential for customer satisfaction and maintaining a presence on live-streaming platforms.”

To mark this milestone, Mobily launched a campaign titled “A leading Network,” inviting customers to enjoy low latency on its network and leverage cloud-based applications and IoT services for greater productivity and more efficient business operations.

Mobily’s reduced latency has enhanced user experiences in multiplayer gaming and video-on-demand streaming on mobile networks. It has also enabled seamless remote work environments, supporting smooth virtual meetings and empowering organizations to make swift decisions on urgent matters.

Moreover, Mobily’s ultra-low latency network is unlocking new possibilities across key sectors, including healthcare, education, business, entertainment, and finance. The financial sector, in particular, has been able to enhance customer experiences by accelerating digital services, delivering greater value with improved efficiency and lower costs, while also fostering continuous innovation and adaptability to evolving customer needs.

Video calling and gaming applications demand latency levels under 30 milliseconds in standard operating conditions to ensure data accuracy. Mobily’s network also offers high upload speeds suitable for video conferencing, cloud backups, file sharing, and social media content creation.

Mobily continues to invest in its digital infrastructure to strengthen Saudi Arabia’s position as a regional and global digital hub, recognized for innovation and technology excellence.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.