Where We Are Going Today: Magical Matcha

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Packaging so cute, it already feels magical before you even open it. (AN photo by Waad Hussain)
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The Magical Matcha Chasen tin, almost too pretty to open, but way too good not to. (AN photo by Waad Hussain)
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Whisked to perfection! Smooth, bold, and the greenest green you’ve ever seen. (AN photo by Waad Hussain)
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Vanilla or salted caramel? These potions from Magical Matcha take your drink to dessert-level good. (AN photo by Waad Hussain)
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Updated 25 May 2025
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Where We Are Going Today: Magical Matcha

If you’re a matcha lover in Saudi Arabia, you’ve probably come across Magical Matcha — and yes, the name delivers. I recently tried the Magical Matcha box, and the entire experience was a pastel-hued, matcha-scented dream. 

The box has everything you need to start your matcha ritual: a chasen (bamboo whisk), scoop spoon, a 30g pack of ceremonial-grade matcha, and some cute stickers.

The taste of the matcha is smooth, vibrant, and earthy without being bitter. I paired mine with vanilla oat milk, and it blended like a charm. The color is a rich, vivid green that makes every drop seem luxurious. 

I also tried the vanilla matcha with a few drops of vanilla potion, which was pleasant. The salted caramel potion was especially potent; two or three drops were more than enough! However, both flavor syrups added a subtle sweetness without overpowering the matcha.

The only downside to Magical Matcha is the quantity. While the quality is top-notch, 30g disappears fast — especially if you drink matcha daily. Considering the price, a little more product or perhaps a refill option within the same kit would be more satisfactory.

Still, if you’re new to matcha or looking for a beautiful gift set, this hits the mark. It’s Instagrammable, high-quality, and clearly made with care.

For more information, check @magicalmatcha.sa on Instagram.

 


Saudi 100 Brands showcases four Saudi labels in Paris

Updated 02 February 2026
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Saudi 100 Brands showcases four Saudi labels in Paris

DUBAI: The Saudi 100 Brands initiative has partnered with Galeries Lafayette Paris Haussmann for a three-week pop-up showcasing Saudi designers in the French capital.

The pop-up event runs until Feb. 16 and presents a curated selection of Saudi designers, offering a diverse view into the Kingdom’s evolving fashion landscape.

The initiative brings together womenswear labels Leem and Aleena alongside unisex brands SADF and The Coded Mail.

According to the brand, Leem’s mission is to curate stylish pieces designed exclusively for today’s fashion-conscious woman. Aleena, meanwhile, is a young Saudi brand offering sophisticated premium day and evening wear with a distinctive contemporary feel.  And

SADF takes inspiration from Saudi cultural heritage using premium Italian fabrics and The Coded Mail positions itself at the crossroads of streetwear and art.

“The pop-up represents a natural next step for The Coded Mail - taking our language and energy into a new space. It’s about connection, dialogue, and seeing how our pieces live in a different city,”   Mohamed Almajed, founder of The Coded Mail, said in a released statement.