Greenpeace Denmark launches fake tourism ad to highlight pollution

Discover a dying sea or cycle through protected natural areas covered in asphalt? A tourism campaign by Greenpeace's Danish branch seeks to highlight environmental pollution in the Nordic country. (AFP/File)
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Updated 08 May 2025
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Greenpeace Denmark launches fake tourism ad to highlight pollution

  • “We are inviting Europeans to discover the wonders of Denmark’s agricultural landscape,” Fromberg told
  • Greenpeace believes that Denmark has repeatedly violated the EU Water Framework Directive

COPENHAGEN: Discover a dying sea or cycle through protected natural areas covered in asphalt? A tourism campaign by Greenpeace’s Danish branch seeks to highlight environmental pollution in the Nordic country.
“Through the campaign, which is available on social networks as well as on billboards in Brussels and Warsaw, we are inviting Europeans to discover the wonders of Denmark’s agricultural landscape,” Christian Fromberg, head of agriculture and nature at Greenpeace Denmark, told AFP Thursday.
With a tone of sarcasm Fromberg went on to describe the sights: “Here we find asphyxiated seas littered with mysterious brown sludge, car parks and golf courses that are in officially protected natural areas.”
In the Scandinavian country, which prides itself on being a leader in the combating climate change, human activities, particularly waste from agriculture, have suffocated marine ecosystems.
The equivalent of 7,500 square kilometers (2,896 square miles) of the waters around the country, or 17 percent of the surface area of mainland Denmark, has been affected by deoxygenation, leading to the disappearance of marine flora and fauna, according to the Danish Environmental Protection Agency.
“The campaign is a cry for help to the European Union to enforce the environmental regulations systematically violated by the Danish government,” Fromberg said.
Greenpeace believes that Denmark, which takes over the presidency of the European Union in July, has repeatedly violated the EU Water Framework Directive, which requires member states to implement measures to ensure healthy aquatic ecosystems.
“The current government will not take the necessary measures to revitalize our seas and protect our environment,” Fromberg said.
At the same time, a broad majority of Danish politicians have agreed to introduce a carbon tax on livestock farming by 2030.
Denmark has also committed to make agriculture greener, aiming to reduce nitrogen emissions by 13,780 tons a year by 2027.


Kyrgyzstan parliament speaker resigns after spy chief sacking

Updated 47 min 34 sec ago
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Kyrgyzstan parliament speaker resigns after spy chief sacking

  • Japarov is seeking re-election next year in a country that was once a regional leader in terms of openness

BISHKEK: Kyrgyzstan’s parliament speaker said Thursday he would step down, two days after President Sadyr Japarov dismissed the Central Asian country’s powerful secret service chief and arrested political figures who called for early elections.
In a surprise move, Japarov had sacked his one-time close ally — spy chief Kamchybek Tashiev — in a decision Bishkek said was meant to “prevent division in society.”
Japarov is seeking re-election next year in a country that was once a regional leader in terms of openness, though marked by political volatility.
Rights groups have accused him of authoritarian tendencies, as he seeks to assert his control and cast himself as a bringer of stability.
Speaker Nurlanbek Turgunbek uulu — close to the sacked security boss — told MPs he would step down, insisting that he was not resigning under pressure.
“Reforms initiated by the president must be carried out. Political stability is indispensable,” he said.
Kyrgyzstan has in recent years been de-facto governed by the Japarov-Tashiev tandem.
Both came to power in the wake of the 2020 revolution — the third since Bishkek gained independence from the Soviet Union in 1991.
Several NGOs have in recent months denounced the deterioration of freedom of expression in Kyrgyzstan.
Japarov had unexpectedly sacked Tashiev and three of his deputies on Tuesday, also weakening the powers of the secret services.
Japarov rarely speaks publicly. His spokesman had said the decision was taken “in the interests of the state, with the aim of preventing divisions within society, including between government structures, and to strengthen unity.”
Tashiev was in Germany for health treatment when the sacking was announced and had said it was a “total surprise” to him.
The decision came the day after the publication of an open letter from 75 political figures and ex-officials calling to bring forward presidential elections — scheduled for January 2027.
Five of those who signed the letter — which criticized the economic situation in the country — were arrested Wednesday on charges of organizing mass riots.