PIF continues to transform women’s golf as title partner of revamped global series

The PIF Saudi Ladies International offers a prize purse of $5 million, one of the largest in women’s professional golf. (AFP)
Short Url
Updated 08 May 2025
Follow

PIF continues to transform women’s golf as title partner of revamped global series

  • Renamed PIF Global Series comprises 5 tournaments
  • $13m prize pool among highest outside of the Majors

RIYADH: Golf Saudi and the Public Investment Fund announced on Thursday a revamped global series that spans five women’s golf events on the Ladies European Tour, reinforcing the PIF’s long-term commitment to female sport.

The newly named PIF Global Series will feature the five tournaments across three continents in 2025, with each event having a novel format that features team and individual competitions.

There is a prize purse of $2 million for each of the four tournaments, among the highest in women’s golf.

The PIF Saudi Ladies International has been added to the 2025 roster of tournaments, strengthening the series’ position as a key fixture alongside the regular LET schedule and Major competitions.

The PIF Saudi Ladies International offers a prize purse of $5 million, one of the largest in women’s professional golf.

Alanoud Althonayan, head of events and sponsorships at the PIF, said the company “continues to be a catalyst for the growth of women’s sports, committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level.

Noah Alireza, CEO of Golf Saudi, said: “We are humbled to have this partnership with PIF that aspires to grow the women’s game locally in Saudi Arabia and around the world.

“We have witnessed significant growth in local interest through hosting international tournaments, with over 6,000 individuals registering for our free ‘GoGolf’ lesson program.”

Alexandra Armas, CEO of the Ladies European Tour, said: “These tournaments are well-supported by our members through their end-to-end event experiences and competitive environments.

“This partnership with PIF continues to raise the level of competition and commitment to the women’s game, to ensure our players have the best possible opportunities to develop and succeed on the world stage.”

England’s Charley Hull, Golf Saudi ambassador, said: “Golf Saudi and PIF have proven to be real game changers for women’s golf, once again backing up their commitment to creating equal opportunities and raising the bar for the players.

“I love playing either as an individual or in a team, so I can’t wait to tee it up at series events throughout the year and hopefully inspire more and more young people into golf around the world.”

The five events comprising the PIF Global Series are:

PIF Saudi Ladies International: Riyadh Golf Club, Riyadh (Event was played in February and won by world No. 2 Jeeno Thitikul)

Aramco Korea Championship: New Korea Country Club, Seoul, South Korea (May 9-11)

PIF Championship: Centurion Club, London (Aug. 8-10)

Aramco Houston Championship: TBC, Houston (Sept. 5-7)

Aramco Shenzhen Championship: Mission Hills, Shenzhen, China (Nov. 6-8)


Saudi rally driver sets her sights on the fast lane 

Updated 38 min 45 sec ago
Follow

Saudi rally driver sets her sights on the fast lane 

  • With podium finishes at home and ambitions abroad, Mashael Al-Saad is ready for the next race
  • Rally Jameel remained a defining chapter in Al-Saad’s journey, exposing her to the demands of desert racing and pushing her beyond familiar limits

MAKKAH: What began as a chance encounter with motorsport has evolved into a growing rallying career for Saudi driver Mashael Al-Saad.

With a growing list of domestic achievements and ambitions that extend beyond the Kingdom’s borders, Al-Saad is carving out her place in a discipline defined by endurance, precision and mental resilience.

Her first exposure to rally driving came as she emceed the second Rally Jameel in 2023, the region’s first women-only navigational rally. 

Witnessing the participants’ determination and competitiveness sparked Al-Saad’s curiosity about motorsport and encouraged her to explore the possibility of competing herself. 

A recommendation from Saudi rally driver Abdullah Bakhashab opened the door to her first professional opportunity with Lexus, marking the start of her rally career during the fourth Rally Jameel in 2024.

That quickly translated into results. As a Lexus team driver, Al-Saad secured first place in her category and sixth overall among more than 40 participants. 

Rally Jameel remained a defining chapter in her journey, exposing her to the demands of desert racing and pushing her beyond familiar limits. She continued to compete in subsequent editions, later earning second place overall and first in her category, before taking part in events at other race circuits across Saudi Arabia and the wider Middle East and North Africa region.

Despite entering a traditionally male-dominated sport, Al-Saad says she did not perceive her path as a challenging one. 

Instead, she highlights the extensive support she received on multiple fronts, from Saudi Arabia’s leadership and the Saudi Automobile and Motorcycle Federation to corporate backing from Lexus. 

She also credits her family, particularly her mother, for playing a vital role in shaping her confidence and determination long before she entered competitive racing.

Among her domestic successes, Al-Saad considers her Time Attack victory in Jeddah last year as one of the most significant milestones of her career. One of her earliest races, it saw her progress steadily to first place in the Women’s Cup, reinforcing her belief in her own capabilities. 

Another pivotal moment came in 2024, during the Racing Hill Climb, where she raced on mountainous terrain for the first time in Taif. The unfamiliar conditions tested her technical skills and adaptability, ultimately accelerating her development as a driver.

Competing at a high level has reshaped Al-Saad both on and off the track. Racing alongside experienced champions has, she says, been both humbling and motivating. 

Over time, she has developed a deeper understanding of the technical side of motorsport, spending increasing amounts of time studying vehicle dynamics and kinematics to better synchronize her driving style with the car. Personally, the sport has made her more confident in facing uncertainty, strengthening her ability to approach new challenges with focus rather than fear.

Al-Saad is often viewed as a role model for Saudi women entering motorsport, something which makes her feel humble. She says she would be honored to inspire just one woman but believes role models exist across all levels of the industry. For her, progress comes from observing the strengths of others and applying those lessons to one’s own journey — a philosophy she sees as relevant far beyond motorsports.

Managing pressure and risk is an integral part of rallying, and Al-Saad relies on preparation and composure to navigate intense stages. Planning ahead helps her mitigate challenges, while calm decision-making becomes crucial when conditions change unexpectedly. 

In a sport where every second counts, she emphasizes that clarity and decisiveness often make the difference between success and setback.

Looking ahead, Al-Saad has set her sights firmly on international competition. She aims to compete in the Middle East Rally Championship and hopes one day to line up at the start of the Dakar Rally in Saudi Arabia. 

She is also eager to explore other racing formats, viewing the learning process itself as one of the most rewarding aspects of her career.

To young Saudi women who aspire to follow a similar path but hesitate because they fear failing, Al-Saad offers a simple word of advice — start. 

She believes progress begins with the first step, learning through experience and allowing confidence to grow over time. 

In a rapidly evolving motorsports scene, her journey stands as a reflection of what is increasingly possible in Saudi Arabia — both on the road and beyond it.