PIF continues to transform women’s golf as title partner of revamped global series

The PIF Saudi Ladies International offers a prize purse of $5 million, one of the largest in women’s professional golf. (AFP)
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Updated 08 May 2025
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PIF continues to transform women’s golf as title partner of revamped global series

  • Renamed PIF Global Series comprises 5 tournaments
  • $13m prize pool among highest outside of the Majors

RIYADH: Golf Saudi and the Public Investment Fund announced on Thursday a revamped global series that spans five women’s golf events on the Ladies European Tour, reinforcing the PIF’s long-term commitment to female sport.

The newly named PIF Global Series will feature the five tournaments across three continents in 2025, with each event having a novel format that features team and individual competitions.

There is a prize purse of $2 million for each of the four tournaments, among the highest in women’s golf.

The PIF Saudi Ladies International has been added to the 2025 roster of tournaments, strengthening the series’ position as a key fixture alongside the regular LET schedule and Major competitions.

The PIF Saudi Ladies International offers a prize purse of $5 million, one of the largest in women’s professional golf.

Alanoud Althonayan, head of events and sponsorships at the PIF, said the company “continues to be a catalyst for the growth of women’s sports, committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level.

Noah Alireza, CEO of Golf Saudi, said: “We are humbled to have this partnership with PIF that aspires to grow the women’s game locally in Saudi Arabia and around the world.

“We have witnessed significant growth in local interest through hosting international tournaments, with over 6,000 individuals registering for our free ‘GoGolf’ lesson program.”

Alexandra Armas, CEO of the Ladies European Tour, said: “These tournaments are well-supported by our members through their end-to-end event experiences and competitive environments.

“This partnership with PIF continues to raise the level of competition and commitment to the women’s game, to ensure our players have the best possible opportunities to develop and succeed on the world stage.”

England’s Charley Hull, Golf Saudi ambassador, said: “Golf Saudi and PIF have proven to be real game changers for women’s golf, once again backing up their commitment to creating equal opportunities and raising the bar for the players.

“I love playing either as an individual or in a team, so I can’t wait to tee it up at series events throughout the year and hopefully inspire more and more young people into golf around the world.”

The five events comprising the PIF Global Series are:

PIF Saudi Ladies International: Riyadh Golf Club, Riyadh (Event was played in February and won by world No. 2 Jeeno Thitikul)

Aramco Korea Championship: New Korea Country Club, Seoul, South Korea (May 9-11)

PIF Championship: Centurion Club, London (Aug. 8-10)

Aramco Houston Championship: TBC, Houston (Sept. 5-7)

Aramco Shenzhen Championship: Mission Hills, Shenzhen, China (Nov. 6-8)


FIA president praises Saudi Arabia boost of Dakar Rally

Updated 14 January 2026
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FIA president praises Saudi Arabia boost of Dakar Rally

  • Mohammed Ben Sulayem will attend the climax of the 48th edition at the weekend

DUBAI: FIA President Mohammed Ben Sulayem has praised Saudi Arabia for helping the Dakar Rally emerge as one of the world’s top events, and boosting the FIA World Rally-Raid Championship.

Ben Sulayem will attend the 48th edition of the legendary race as it reaches its climax at the weekend.

The opening round of the championship has attracted a record 72 entries. It will also mark the launch of the new FIA Master Drivers’ Championship, and the entry of Defender as a new manufacturer.

Ben Sulayem will be welcomed on Friday by Prince Khalid bin Sultan Al-Abdullah Al-Faisal, chairman of the Saudi Automobile and Motorcycle Federation.

The FIA president, who will speak at the closing ceremony on Saturday evening, said the event “continues to go from strength to strength.”

He added that the race now has a “record numbers of entries, new manufacturers, and ever-increasing competition in the FIA World Rally-Raid Championship, reflecting the continued global growth of motorsport.”

He thanked Prince Khalid and the federation “for hosting another outstanding event and delivering a truly world-class experience for competitors, fans, and all those involved.”

Joining Ben Sulayem on his visit will be Malcolm Wilson, the FIA’s deputy president for sport.

“The 2026 edition of the Dakar Rally continues to showcase both the growth of the FIA World Rally-Raid Championship and the strength of Cross-Country rallying as a whole,” said Wilson.

He added that it was “encouraging to see three manufacturers – Toyota, Dacia and Ford – all increasing their presence,” and welcomed Defender in the Stock category.