Deal signed to promote traditional arts in Saudi Arabia

The initiative aims to strengthen the handicrafts sector by launching entrepreneurial initiatives, enhancing craft products, and empowering emerging talents. (SPA)
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Updated 06 May 2025
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Deal signed to promote traditional arts in Saudi Arabia

  • Royal Institute of Traditional Arts and Namaa Almunawara sign strategic MoU
  • Aim is to advance the creative economy and preserve national cultural heritage

RIYADH: The Royal Institute of Traditional Arts and Namaa Almunawara signed a strategic memorandum of understanding in Riyadh to foster collaboration in supporting traditional arts.

The aim is to advance the creative economy and preserve national cultural heritage, the Saudi Press Agency reported on Tuesday.

The MoU focuses on key areas: building human capacity through training programs and workshops, offering consulting services, and designing specialized initiatives.

It also aims to strengthen the handicrafts sector by launching entrepreneurial initiatives, enhancing craft products, and empowering emerging talents.

Additionally, it includes organizing local and international events and developing community-focused traditional arts initiatives.

The institute plays a key role in promoting Saudi traditional arts locally and internationally, supporting artisans, and encouraging the teaching and development of these crafts.

The Ministry of Culture has designated 2025 the Year of Handicrafts to celebrate cultural heritage and promote the creation, preservation, and modern relevance of handicrafts. It will host events, exhibitions, educational programs, and competitions throughout the year.


Georgina Rodriguez, Gigi Hadid among fashion’s most followed stars

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Georgina Rodriguez, Gigi Hadid among fashion’s most followed stars

  • Rodriguez second at 92.4m, Hadid third with 77.6m
  • Models working with some of world’s biggest brands

DUBAI: Georgina Rodriguez and Gigi Hadid this week secured spots on Models.com’s social category, which ranks stars based on their media reach.

Rodriguez, who is based in Riyadh with her family, placed second with 92.4 million followers, while Hadid ranked third with 77.6 million.

US model Kendall Jenner topped the list with 291.7 million followers. Hadid’s sister, Bella, also featured on the ranking, in fifth place.

Instagram/ @georginagio

Rodriguez took to Instagram to share the news with her followers, posting a screenshot of her name on the list. “Thank you!” she wrote. 

Rodriguez began her professional journey after moving to Madrid at the age of 18, where she worked in retail, including as a sales assistant at a Gucci store, where she later met Cristiano Ronaldo.

Over the years, she has built a profile as a model and influencer, appearing in campaigns for brands including American label Guess, Italy’s ready-to-wear firm Genny, and Italian luxury jewelry house Pasquale Bruni.

She has also walked for brands including Moncler and Swiss fashion label Vetements, and appeared on the covers of international magazines.

Rodriguez has collaborated with big brands including L’Oreal and Charlotte Tilbury, and has worked as brand ambassador for regional labels Amara Lenses and the Saudi Arabia perfume house Laverne.

She recently starred in the Netflix docuseries “I Am Georgina,” which offered audiences a deeper look at her life and career.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gigi Hadid (@gigihadid)

Hadid’s career in modeling began in early childhood when she appeared in campaigns for Baby Guess, but she returned to the industry as a teenager with IMG Models in 2013.

She made her New York Fashion Week debut in 2014 and has since worked with many top designers, walking runways and starring in campaigns for labels including Marc Jacobs, Chanel, Michael Kors and Versace.

Hadid was named International Model of the Year by the British Fashion Council in 2016.

Over the last decade, she has been consistently ranked among the highest-paid and most in-demand models globally.

She is also the founder of Guest in Residence, a cashmere knitwear label launched in 2022.