RAWALPINDI: Trucks thunder along Pakistan’s dusty highways and through bustling city streets, like rolling canvases ablaze with color and poetry, transforming heavy transport into mobile masterpieces and offering a window into the country’s folk culture.
The roots of Pakistani truck art go back to British colonial rule, when owners began adorning their vehicles with intricate floral patterns, calligraphy, and cultural motifs.
Various household decorative items painted in truck art patterns are displayed for sale at a shop in Islamabad, Pakistan, on April 22, 2025. (AP)
What started as modest embellishments has evolved into artistry. Painters, welders, electricians, and metalworkers collaborate to elevate commercial trucks into personalized symbols of pride and regional identity.
There are camel bone inlays in Balochistan, intricate wood carvings in Peshawar, and disco-inspired detail in Rawalpindi.
Muhammad Ashfaq, a 55-year-old from Rawalpindi, has been painting trucks for over four decades.
Artisan Muhammad Ashfaq, 55, sits for a portrait at his workshop in Rawalpindi, Pakistan, on April 27, 2025. (AP)
“Each client comes with their own vision and budget,” said Ashfaq. “We ask which style they prefer: Peshawar, Hazara, Swat, Pindi, Mandi Bahauddin, or Karachi.”
Pindi style is considered the most flamboyant, characterized by vivid colors, elaborate stickers, mirror work, and dense layering of design elements.
“Pindi style is like a bride getting ready for her wedding,” says Farrukh Sana, a truck driver who recently upgraded his vehicle with the vibrant design. “We feel happy when people admire our truck. It’s a symbol of hard work and beauty.”
A worker fixes the side mirror of a newly refurbished decorated truck at a yard for workshops in Rawalpindi, Pakistan, on April 21, 2025. (AP)
Styles vary according to cost and components, as well as color and complexity.
A full refurbishment of a truck can cost between 2 to 5 million rupees (about $7,000 to $17,790), depending on the materials used and if major elements like the tires and the chassis are replaced.
Driver Farrukh Sana checks items inside the cabin of a newly refurbished truck painted with traditional artwork at a yard for workshops in Rawalpindi, Pakistan, on April 21, 2025. (AP)
But, beyond mere decoration, the trucks also bear poetry, religious messages, and personal slogans, reflecting the aspirations, humor, and emotions of their drivers.
Truck art has transcended cargo vehicles, finding its way onto rickshaws, buses, and even household decor.
An artisan makes traditional patterns with colorful stickers used to decorate trucks at a yard for workshops in Rawalpindi, Pakistan, on April 19, 2025. (AP)
It first caught global attention in the 1970s, when foreign tourists started photographing the unusually bright vehicles. Since then, truck art has inspired international exhibitions and influenced contemporary fashion and product design.
The distinctly South Asian tradition endures despite Pakistan’s economic hardships. Artisans like Ashfaq remain devoted to the craft, while drivers like Sana view their trucks as more than a livelihood. They are seen as roving cultural ambassadors.
Driver Farrukh Sana looks out from the window of a newly refurbished truck at a yard for workshops in Rawalpindi, Pakistan, on April 19, 2025. (AP)
“Every driver dreams of making his truck look unique,” Sana says with pride. “When we drive it out and people turn their heads, we know we’ve created something special.”
