Saudi Arabia, Italy explore economic, cultural pacts at talks

The Saudi delegation's arrival and first meeting in Milan. (AN Photo)
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Updated 28 April 2025
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Saudi Arabia, Italy explore economic, cultural pacts at talks

  • Over 100 Saudi private, public representatives are visiting Italy
  • Wide-ranging talks will be held, says chair Kamel Al-Munajjed

MILAN: Saudi Arabia businesspeople and government officials began talks here on Monday with their Italy counterparts on enhancing economic, trade and cultural ties.

Kamel Al-Munajjed, the chairman of the Saudi-Italian Business Council, said at an initial meeting that the visit from April 28 to 30, was organized by Saudi Arabia’s Ministry of Investment and other government entities, in partnership with Italian institutions.

Al-Munajjed said this delegation was the largest Saudi Arabia business mission to Italy to date, comprising 100 participants, including over 20 representatives from ministries and government agencies.

The leaders come from various sectors including renewable energy, manufacturing, logistics, tourism, food, agriculture, real estate, healthcare, and technology.

Al-Munajjed said the three business forums to be held would address industrial transformation, sustainable energy, smart cities, innovation, and supply chain dynamics.

There would also be site visits to prominent Italian companies and projects.

The forums commenced with the inaugural meeting of the Saudi-Italian Business Forum in Milan on Monday.

On Tuesday there would be talks held with representatives of the Italian Confederation of Craft Trades and Small- and Medium-Sized Enterprises.

And on Wednesday, discussions will be held with the Federation of Industrialists in Turin.

The Saudi Arabia delegation includes various business leaders, among them Abeer Al-Ghamdi, founder and CEO of Hayyak Arabia Travel and Tourism.

Al-Ghamdi told Arab News: “Today we’re in Italy with the goal of attracting more visitors to the Kingdom of Saudi Arabia, showcasing it as a premier destination.

“Our focus is on managing tourist destinations and providing quality programs that reflect Saudi culture and diversity, creating unforgettable experiences for every visitor.”

Yousef Maimani, a board member of the Saudi-Italian Business Council, told Arab News: “We signed our first cooperation agreement in 1932, and two years ago, we celebrated 90 years of Saudi-Italian relations.

“Our agreements, including those on double taxation and investment protection, play a crucial role in supporting investments. Given Italy’s industrial capacity, we aim to attract investments, especially in the industrial sector.”

Maimani said there are significant opportunities for Italian firms to participate in the projects of the nation’s government and large companies.

He said Saudi Arabia attracted $96 billion in foreign investments recently, underscoring the potential for collaboration between family-owned and medium-sized enterprises in both countries.

Luca Barbi, general partner and chief operating officer of Saudi Technology Ventures, who also participated in the discussions, expressing optimism about the synergy between Saudi Arabia and Italy.

“Both countries share a similar mindset, and Italy’s developed capabilities can significantly benefit Saudi Arabia’s dynamic market, offering vast opportunities across various sectors.”


Saudi traveler drives in search of the aurora 

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Saudi traveler drives in search of the aurora 

  • ‘It felt like a dream,’ says 27-year-old Malik Al-Sultan after seeing the famed Northern Lights 

JEDDAH: A Saudi adventurer has driven thousands of kilometers across continents in pursuit of one of the planet’s rarest natural spectacles.

Malik Al-Sultan set out from Riyadh in a modified Toyota Hilux, crossing Europe by road to reach northern Norway, where he witnessed the Northern Lights. 

Auroras, or Northern Lights, are colorful and often delicate displays that occur when charged solar particles collide with Earth’s magnetic field and upper atmosphere. In the northern hemisphere, these shifting curtains of light are visible only during certain seasons. 

“I love trying new experiences, seeking adventure, and facing challenges,” Al-Sultan told Arab News. 

The idea of traveling long distances by car began in 2017 while Al-Sultan was in Switzerland with his family. “I saw a car there with a plate from one of the Gulf countries, and from that moment I was inspired,” he said.  

Once his plans were complete, the destination was clear. “When everything was ready, I chose Norway.” 

Al-Sultan, 27, is a university graduate and an employee who prefers simple travel. “I try to share my experience without exaggeration or change,” he said. “My goal is to visit as many countries as I can and share what I learn, what people need, and how much it costs.” 

His journey took nearly three weeks of driving, with extended stops to explore several countries. 

The route passed through Saudi Arabia, Kuwait, Turkiye, Bulgaria, North Macedonia, Albania, Kosovo, Montenegro, Bosnia, Croatia, Slovenia, Austria, Italy, Switzerland, Liechtenstein, France, the UK, Belgium, the Netherlands, Germany, Denmark, Sweden, and finally Norway. 

Along the way, Al-Sultan relied on ferry crossings between France and the UK and between Denmark and Norway, as well as for some travel within Norway. 

Driving alone for long distances was challenging. “It was a bit tiring, but I took breaks to rest,” he said. Friends joined him on some stages during the trip. 

Al-Sultan made only essential modifications to his 2020 Toyota Hilux 4x4. “I changed the tires and some consumable parts,” he said. For winter conditions in Norway, he used special snow tires with metal studs. 

He said the vehicle was tested in difficult conditions — “especially in remote areas, high elevations, changing weather, and long distances.” Among the main challenges were “long distances and difficulty finding accommodation late at night.” 

The Northern Lights are best seen in the night sky and far away from city lights. The aurora season usually begins in late September and lasts until late March. Even during this period, witnessing the phenomenon requires luck, and many aurora hunters return home disappointed. 

Al-Sultan reached northern Norway near the city of Bodo, where he saw the Northern Lights earlier this month, close to the Rana area.

“It felt like a dream,” he said. “At first, I thought it was clouds or factory smoke reflecting light.” 

The lights appeared in green and red, and remained visible for more than half an hour.  

Reflecting on the experience, Al-Sultan said the journey taught him patience and self-reliance. “It showed me the value of endurance, trusting my own judgment, and making decisions independently,” he said. “I also discovered how to embrace and even enjoy challenges.” 

During the trip, he was warmly hosted by families in different countries. People “were genuinely excited about my journey, and their enthusiasm grew even more when they learned I’m from Saudi Arabia,” he said. “They were also curious about the purpose of my journey and where I was headed.” 

Despite the freezing temperatures during the trip, Al-Sultan chose to wear traditional Saudi attire. 

“The thobe and shemagh are part of my identity, and I’m proud of them,” he said. “I feel most comfortable wearing them, so it was the natural choice.”  

Al-Sultan added that this helped showcase “the true image of the Saudi citizen,” and he hoped he had represented his country positively. 

His journey is far from over. “My next goal,” he said, “is to reach Iceland.”