‘Esaaf,’ first Arabic film in IMAX, eyes global release

Since its release in Saudi cinemas, ‘Esaaf’ has quickly captured the hearts of both critics and audiences alike, drawing crowds across the Kingdom.
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Updated 26 April 2025
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‘Esaaf,’ first Arabic film in IMAX, eyes global release

In a groundbreaking moment for Arabic cinema, “Esaaf” has earned its place in history as the first Arabic-language film to be screened in IMAX. Blending heart-pounding action with sharp comedy, the film offers a one-of-a-kind cinematic experience that sets a bold new precedent for the region’s film industry. By leading the charge, “Esaaf” opens doors for Saudi and Gulf talent to push boundaries and craft original, high-impact stories.

Set in Riyadh, “Esaaf,” meaning ambulance, follows two incompetent paramedics completely out of their depth, who unwittingly become embroiled in a kidnapping plot.

Since its release in Saudi cinemas, “Esaaf” has quickly captured the hearts of both critics and audiences alike. Its fresh mix of action and humor has sparked enthusiastic discussions online and drawn crowds across the country — including many families, who are embracing the film’s dynamic energy and enjoying the shared experience it brings to the big screen.

Supported by the General Entertainment Authority and Riyadh Season, “Esaaf” is produced by Blacklight and House of Comedy in partnership with SMC.

Talal Al-Anazi, CEO and co-founder of Blacklight, said: “We’re delighted by the overwhelming response to ‘Esaaf.’ This success not only validates our efforts but also inspires us to explore more bold ideas and larger-scale productions.”

Lead actor Ibrahim Al-Hajjaj said: “I’ve been blown away by the audience’s reactions. Combining action and comedy through IMAX is something entirely new for local viewers, and I’m eager to see how it continues to evolve.”

Christopher Tillman, vice president of international development and distribution at IMAX, said: “This title marks our first step into the exciting and rapidly growing Arabic-language film market, which is full of thrilling and entertaining stories we’re eager to share with audiences. With a high-level production team and a gripping, humorous story, fans can experience this laugh-out-loud thrill ride with the crystal-clear image and immersive sound exclusive to IMAX locations.”

Behind the scenes, the production team has hinted at promising talks with international distributors — an exciting step that could see “Esaaf” featured in global festivals and introduced to broader markets. The growing buzz around the film reflects a larger wave of excitement for Saudi-made content, reinforcing the Kingdom’s rising influence on the global cinematic stage.

Executive Producer Peter Smith is exploring international distribution to further underscore the potential of Saudi cinema.


Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Updated 04 February 2026
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Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Schneider Electric has announced the launch of the Energy Tech Academy Middle East and Africa in Saudi Arabia, a regional capability platform dedicated to skilling, upskilling, and knowledge sharing.

The launch comes at a critical moment as the Kingdom accelerates energy transition, industrial localization, and human capability development under Vision 2030. The academy reinforces the Kingdom’s leadership role in building future-ready talent while supporting industrial and energy transformation across the wider Middle East and Africa region.

The Energy Tech Academy Middle East and Africa is not a traditional training center; it is a regional platform translating Schneider Electric’s global energy technology expertise into applied capability for Saudi Arabia and the broader region. Anchored in Riyadh, the academy is designed to serve as a benchmark for skills development and enablement across the MEA.

The launch reflects Schneider Electric’s long-term commitment to investing in people and capabilities, and to supporting national priorities across energy, industry, and digital infrastructure.

Mohamed Shaheen, cluster president of Schneider Electric Saudi Arabia and Yemen, said: “This launch reflects our long-term commitment to Saudi Arabia and to building capability that lasts. After more than 40 years in the Kingdom, we continue to invest where impact matters most: in people. Launching the Energy Tech Academy Middle East and Africa from Riyadh underscores our belief that sustainable transformation is built on local capability and trusted partnerships.”

The academy directly supports Saudi Arabia’s focus on human capability development, localization, and Saudi-made outcomes by enabling the skills behind advanced energy systems, industrial automation, and digital infrastructure. Capabilities developed through the academy will support Saudi manufacturing, national projects, and resilient supply chains, while also strengthening regional industrial ecosystems.

“The Energy Tech Academy Middle East and Africa is designed to enable real outcomes,” said Walid Sheta, zone president for the MEA at Schneider Electric. “By equipping talent with future-ready skills across electrification, automation, and digital intelligence, we are strengthening Saudi and regional capability to design, operate, and lead the energy and industrial systems of the future.”

The launch event in Riyadh brought together senior government representatives, industry partners, customers, and Schneider Electric’s leadership, highlighting the importance of cross-sector collaboration in aligning education, skills development, and labor market needs.

Designed as a long-term platform, the Energy Tech Academy Middle East and Africa will continue to evolve through partnerships, programs, and continuous capability development, reinforcing Saudi Arabia’s role as a regional hub for skills, knowledge, and industrial enablement.