GenAI can revolutionize healthcare in Kingdom: report

GenAI is proving to be a game-changer in optimizing care delivery.
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Updated 26 April 2025
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GenAI can revolutionize healthcare in Kingdom: report

As part of the Kingdom’s ambitious Vision 2030 and the Health Sector Transformation Program, the healthcare sector is witnessing groundbreaking innovations with the integration of generative AI. PwC Middle East, in partnership with the HSTP, has launched the latest report, “Navigating new frontiers in health: A strategic guide to GenAI in the Kingdom of Saudi Arabia,” which provides a detailed analysis of the current state of healthcare transformation and how AI is poised to reshape the future of healthcare delivery in the Kingdom.

The report gathers insights from PwC Middle East’s 28th CEO Survey — KSA Findings, which revealed that 92 percent of CEOs in Saudi Arabia plan to systematically integrate GenAI into their technology platforms within three years, 88 percent into core business strategy, and 79 percent into new products/services development. For the health sector, the potential applications of GenAI in support of building a “vibrant society” are wide-ranging, including in medical imaging and diagnosis, drug discovery, mobile clinics and predictive, personalized care.

“This report underscores the growing potential of genAI to not only optimize healthcare operations but also to improve patient care and outcomes,” said Tariq Beshtawi, health industries partner, digital health transformation leader, PwC Middle East. “As Saudi Arabia works toward its Vision 2030 goals, the healthcare sector’s adoption of GenAI will play a crucial role in creating a more resilient, efficient, and patient-centric system.”

With the Kingdom facing increasing pressure to manage chronic diseases and improve accessibility in underserved regions, GenAI is proving to be a game-changer in optimizing care delivery and relieving the administrative burden on medical professionals.

Abdulgader Hamdan A Almoeen, Health Sector Transformation Program lead, said: “The Health Sector Transformation Program is driving efforts to create a future of healthcare that is more accessible, efficient, and focused on prevention. Leveraging GenAI and other advanced technologies, we are not just improving outcomes; we are defining a new global standard for the sector.”

As the Kingdom continues to prioritize healthcare in its Vision 2030 strategy, GenAI stands at the forefront of this transformation, offering significant benefits in diagnostics, drug discovery, and patient care. The insights provided in this report further demonstrate the clear potential for GenAI to revolutionize the healthcare system, ensuring that all citizens have access to world-class medical services.

This collaboration between PwC Middle East and the HSTP highlights Saudi Arabia’s readiness to embrace the future of healthcare, ensuring that it remains at the cutting edge of innovation while delivering more accessible, efficient, and personalized care for its population.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.