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SRMG Media Solutions, Veyron ink deal to drive regional ad growth

With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. (Supplied)
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Updated 24 April 2025
Arab News
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SRMG Media Solutions, Veyron ink deal to drive regional ad growth

  • The partnership allows Veyron Marketing’s clients to tap into SMS’s advertising offerings
  • Agreement is underpinned by a shared vision to advance the region’s marketing ecosystem, companies say
Updated 24 April 2025
Arab News

RIYADH: SRMG Media Solutions (SMS) has signed a Memorandum of Understanding (MoU) with Veyron Marketing, a leading media buying and marketing agency in Saudi Arabia and a subsidiary of Naif Alrajhi Investment. This strategic alignment aims to elevate the regional media and marketing landscape by enabling Veyron Marketing’s clients to access SMS’s dynamic portfolio of advertising solutions, including innovative digital formats, branded content, and experiential advertising.

As a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By utilizing proprietary first-party data, advanced AdTech solutions and AI-driven audience segmentation, SMS creates personalized campaigns that drive growth, innovation and profitability. As the exclusive media partner for SRMG’s prestigious brands, SMS manages a distinguished media portfolio that includes Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs. 

Veyron Marketing has built a strong reputation for its innovative marketing strategies and expertise in media planning and buying. This MoU comes at a pivotal time as both SMS and Veyron continue their growth trajectories. Through this partnership, SMS will extend its footprint into traditional media formats, a key strength of Veyron’s offering, enabling more holistic, 360-degree media solutions for brands and advertisers.

The agreement is underpinned by a shared vision to advance the region’s marketing ecosystem by fostering innovation, expanding digital capabilities, and unlocking new commercial opportunities. Both SMS and Veyron bring a deep understanding of the Saudi market, complemented by extensive global reach, positioning them to drive long-term value for advertisers.

Ziad Moussa, Managing Director of SMS, stated: “This MoU represents a significant step forward in our mission to transform the media and marketing landscape. By combining our respective strengths—Veyron’s local expertise and our global reach—we are poised to deliver integrated, high-impact campaigns that drive growth and innovation across the Kingdom and the region.”

Mohammed Al Esmail, Managing Director at Veyron Marketing, added: “Our alignment with SMS opens up powerful new opportunities for our clients. By integrating our traditional media strength with SMS’s advanced digital and content capabilities, we are enabling advertisers to connect with audiences through more meaningful, data-driven, and multi-platform strategies.”

With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. To learn more about how SMS can transform your advertising strategy, visit https://srmgms.com or contact [email protected].

Topics: SRMG Veyron Marketing

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Ras Al-Khaimah unveils AI virtual tools to attract residents, tourists and investors

Updated 59 min 9 sec ago
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Ras Al-Khaimah unveils AI virtual tools to attract residents, tourists and investors

  • Heba Fatani: Governments that embrace technology and navigate away from that megaphone approach of one-sided communication are the ones that foster imagination
  • RAK worked with students at the American University of RAK to develop a virtual-reality experience that allows users anywhere in the world to explore RAK’s natural and urban environments
Updated 59 min 9 sec ago

ABU DHABI: Ras Al-Khaimah on Tuesday unveiled a suite of immersive digital tools aimed at revolutionizing how the emirate engages with residents, investors and tourists, marking a bold step in its wider communication and smart city strategy.

The announcement came on the sidelines of the Bridge Media Summit in Abu Dhabi on Tuesday, where officials introduced a virtual reality experience and a high-resolution digital twin of the emirate as part of efforts to boost transparency, interactivity and real-time access to public services and urban development plans.

Heba Fatani, head of communications for the government of Ras Al-Khaimah, said the move aimed at transitioning away from the traditional government “megaphone” model and toward an immersive, two-way customer experience.

“Governments that embrace technology and navigate away from that megaphone approach of one-sided communication are the ones that foster imagination,” she told Arab News on Tuesday.

RAK showcased two key technologies that they say embodies this philosophy. The first is a new relocation platform designed to show prospective residents not just practical details about living in the emirate, but also testimonials and “hero stories” from those who have already moved there.

To deepen the emotional connection, RAK worked with students at the American University of RAK to develop a virtual-reality experience that allows users anywhere in the world to explore RAK’s natural and urban environments as if they were physically present.

“People can sit and feel what it’s like to walk along our coastline or through our heritage sites,” Fatani said.

“This technology is exportable; you could be in Australia, sitting in your living room, and feel like you’re here.”

The second innovation is a digital twin of RAK Central and Al-Marjan Island, created in collaboration with master developer Marjan. The interactive model allows users to visualize existing and future developments, explore pathways and buildings, and understand how new projects will reshape the emirate.

Fatani said the tool has applications across sectors including real estate, planning and communications, and will continue to expand with AI-driven features.

“We are only scratching the surface of what is possible,” she said.

Fatani also highlighted the emirate’s appeal for new residents and investors, citing its diverse topography, high quality of life and business-friendly environment. Many visitors, she said, come for a holiday and stay to open a company, later expanding into new facilities or global markets.

“We want people not just to hear our story,” Fatani said, “but to feel it — and to be part of shaping what comes next.”

Topics: Ras Al-Khaimah Heba Fatani Bridge Media summit

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