RIYADH: Virgin Atlantic’s first-ever flight to Saudi Arabia touched down at King Khalid International Airport in Riyadh on Wednesday, as the airline began a daily service from the UK.
The airline’s founder, Richard Branson, was on board the flight from London Heathrow, as the company seeks to capitalize on demand for business travel that is expected to grow under Saudi Vision 2030, the Kingdom’s comprehensive program of national reforms and diversification.
The airline cited the growth of Riyadh as a business and leisure destination as motivation for its decision to introduce the route, as the Middle East’s largest economy offers an ever-growing list of business, sporting and cultural opportunities and experiences.
The company said it also expects to offer a “predominantly Saudi Arabian point of sale” for customers interested in visiting the UK, or wanting to take connections to North America.
Alongside business travelers, Virgin expects the route to prove popular with Saudis who want to visit friends and family, as more people from the Kingdom choose to live in Britain.
“Virgin Atlantic also looks forward to deepening its partnership with Riyadh Air, when it takes to the skies in 2025,” the company added.
The airlines signed an agreement last year to introduce a range of services for customers traveling between Saudi Arabia and the UK. A dedicated Riyadh crew will serve the route, with the aim of providing culturally appropriate services.
“Arabic coffee is served as part of the predeparture drinks service, alongside a selection of dates in the upper and premium cabins,” the company said. “Halal meals are available throughout, and the Travelers’ Prayer also plays before the safety video.”
After a meeting with Branson, Saudi Tourism Minister Ahmed Al-Khateeb said in a message posted on social media: “We look forward to expanding our strategic partnership with Sir Richard Branson and Virgin Group to deliver exceptional travel experiences, connect the world to Saudi destinations, and elevate Saudi Tourism on the global map.
“Our partnership with Virgin Atlantic will open new routes connecting Saudi Arabia to the world. It marks a new chapter in global air connectivity and strengthens the Kingdom’s role as a leading travel hub, inviting UK and world travelers to discover our rich tourism experience.”
The airline announced on Wednesday a new service to the South Korean capital Seoul, which will begin operating in March 2026, as it continues to target expansion in Asian markets.
