PepsiCo opens regional headquarters in Riyadh, unveils $8m R&D center

PepsiCo has invested over SR9 billion in Saudi Arabia over the past eight years. In 2023 alone, the company allocated SR199 million to expand its Dammam manufacturing facility. File
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Updated 21 April 2025
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PepsiCo opens regional headquarters in Riyadh, unveils $8m R&D center

RIYADH: Global beverage giant PepsiCo has opened its new Middle East regional headquarters in Riyadh’s King Abdullah Financial District, reinforcing the company’s long-term commitment to the region.

Spanning 2,800 sq. m, the state-of-the-art facility will accommodate more than 150 employees and serve as a central hub for PepsiCo’s operations across the Middle East.

“Our new RHQ in Riyadh signals our firm and long-term commitment to this region’s future and its people – through job creation, agricultural partnerships, social impact and environmental stewardship,” said Ahmed El-Sheikh, president and general manager for Middle East, North Africa, and Pakistan Foods.

The inauguration ceremony drew attendance from top PepsiCo executives, including Chairman and CEO Ramon Laguarta, alongside senior Saudi officials and business leaders.

As part of its regional growth strategy, PepsiCo also announced plans to launch a new research and development center in the Kingdom, with an investment of SR30 million ($7.99 million). The R&D hub will focus on innovation in product development and packaging tailored to regional preferences.

The facility will feature a culinary lab and an immersive sensory studio designed to refine products in alignment with local consumer tastes.

In addition to serving as a business and innovation center, the Riyadh headquarters will also house PepsiCo’s flagship social impact programs, including Tamakani and MENA Innovates, both aimed at empowering youth and fostering sustainable innovation.

PepsiCo has invested over SR9 billion in Saudi Arabia over the past eight years. In 2023 alone, the company allocated SR199 million to expand its Dammam manufacturing facility.

Today, PepsiCo operates across 86 locations in the Kingdom and employs nearly 9,000 people through direct operations and its franchise network.


Eric Trump says Saudi Arabia’s stock market reforms will attract billions of dollars

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Eric Trump says Saudi Arabia’s stock market reforms will attract billions of dollars

RIYADH: Eric Trump has praised Saudi Arabia’s decision to open up its stock market to foreign investors, stating that billions of additional dollars are set to flow into the Kingdom. 

Speaking to Asharq Al-Awsat, the businessman, who is the executive vice president of the Trump Organization, also lauded the recent development projects taking shape in Riyadh, especially in Diriyah. 

The Kingdom has announced its financial markets will be open to all foreign investors from Feb. 1, with the removal of restrictions such as the Qualified Foreign Investor framework, which required a minimum of $500 million in assets under management, and the abolition of swap agreements. 

Reflecting on the decision, Trump said: “Some of the new legislation allowing foreign inward investment in Saudi Arabia, I think that’s going to open up possibilities for billions of dollars to flow into the market. 

“Obviously opening up the actual stock markets themselves to new foreign investment, I think that’s going to lead to more billions of dollars coming into the market. I think this is going to help with trade and tourism and so many other things.” 

According to Trump, the investment environment in Saudi Arabia is getting better as time progresses, with big brands from across the world entering the Kingdom’s market to tap its potential. 

Under the Vision 2030 economic diversification program, Saudi Arabia aims to attract $100 billion annually in foreign direct investments. 

“Every day, the investment environment gets better and better. You’ve got the biggest brands in the world that are coming in. All of those brands are making a tremendous amount of noise,” added Trump. 

A report released by Saudi Arabia’s General Authority for Statistics in December revealed that foreign direct investment net inflows reached SR24.9 billion ($6.64 billion) in the third quarter of 2025, representing a 34.5 percent increase compared to the same period a year earlier. 

Trump made the comments as it was announced Saudi real estate developer Dar Global will launch two Trump-branded luxury projects in Riyadh and Jeddah with a combined value of $10 billion.

The projects include the Trump National Golf Course and Trump International Hotel in Riyadh’s Diriyah.

Commenting on the appeal of Saudi Arabia, Trump said: “The vision of the city, the vision of what’s happening in Riyadh, especially Diriyah, it’s incredible. I’ve never seen anything like it in my life.” 

He later added: “The vision of what the new Riyadh is going to be, and the vision for all of Saudi Arabia as it continues to open up — you see all these great financial reforms, which should make more inward investment in Saudi Arabia inevitable. It’s incredibly exciting.” 

Trump went on to say that “the best days for Saudi Arabia are ahead,” adding: “Even in the six or seven years that I’ve been coming to the country, it’s amazing what’s been built, what’s been done. And I think the country should be incredibly proud of itself.”