MADINAH: Prince Salman bin Sultan, the governor of Madinah, attended the opening of the second Umrah and Ziyarah Forum, organized by the Ministry of Hajj and Umrah.

In his speech, Prince Salman emphasized the special attention given by the Saudi leadership to Makkah and Madinah, highlighting the ongoing development and construction efforts that reflect their religious, cultural and historical significance.

The three-day event, themed “Enriching the Experience of Umrah Performers and Visitors,” is held in partnership with the Pilgrim Experience Program, the Saudi Press Agency reported.

Prince Salman reaffirmed the leadership’s commitment to serving Islam by ensuring the comfort, safety and security of pilgrims.

He also discussed upgrades to the Prophet’s Mosque and nearby historic sites to deepen visitors’ spiritual connection and enhance their experience.

The forum, held at the King Salman International Convention Center until April 16, features more than 150 exhibitors from more than 100 countries.

Hajj and Umrah Minister Tawfiq Al-Rabiah said that serving the Two Holy Mosques and their visitors remains a top priority for the leadership, and pointed out that more than 122 million visitors performed Umrah during Ramadan with ease.

The forum features more than 50 workshops and dialogue sessions led by 100 speakers, alongside the signing of numerous agreements between relevant service providers — all aimed at enriching the overall experience of Umrah performers and visitors.

It aims to establish new standards for Umrah and visitor services through technological advances, digital transformation and sustainable sector investments.

An interactive exhibition displays innovative technical solutions and services, while workshops bring together decision-makers and experts to discuss development opportunities, present cutting-edge solutions aimed at improving the pilgrim experience and enhancing the sector’s overall efficiency.