Ketchup to Moon rock: What’s the point of a World Expo?

The huge events, which draw millions of visitors to a chosen city every five years or so, hark back to London’s 1851 Great Exhibition held inside the Crystal Palace. (AFP)
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Updated 13 April 2025
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Ketchup to Moon rock: What’s the point of a World Expo?

  • The huge events, which draw millions of visitors to a chosen city every five years or so, hark back to London’s 1851 Great Exhibition held inside the Crystal Palace

OSAKA: Expo 2025 kicked off Sunday in the Japanese city of Osaka but in the age of online information and mass tourism, what is the purpose of a World’s Fair?
The huge events, which draw millions of visitors to a chosen city every five years or so, hark back to London’s 1851 Great Exhibition held inside the Crystal Palace.
As 160 countries and regions show off their technological and cultural achievements at the six-month Osaka Expo, AFP looks at what it’s all about:
Expanding on national expositions in Paris at the dawn of the Industrial Revolution, Imperial Britain built an immense glass Crystal Palace to host 14,000 exhibitors from 40 countries.
That marked the start of the Expo phenomenon that over the decades introduced the world to ketchup, the telephone and X-ray machines among myriad other technologies.
The Paris edition of 1889 featured the Eiffel Tower — intended as a temporary attraction — and Pablo Picasso’s anti-war painting “Guernica” was first shown at one in 1937.
Historically, World’s Fairs did not just exhibit new technologies but also included racist displays of actual people from the colonies of the time.

While World Expos still showcase future technologies, some argue that the advent of the Internet, mass media and cheaper foreign travel have made them redundant.
Middle school teacher Yusuke Nagasawa said attending was a “valuable learning experience, to be able to actually experience the realism and warmth of the people, which cannot be conveyed through a screen.”
“I’ve seen the excitement, and people from various countries have approached me for chats,” added Nagasawa, who plans to bring about 140 pupils to the Expo next month.
Among the dizzying number of displays this year are a meteorite from Mars, a beating “heart” grown from stem cells, and the world’s largest wooden architectural structure.
Since 1928, the Paris-based International Exhibitions Bureau has run the Expos. More than 180 countries are members and the host city is chosen by a vote of its general assembly.
This is Osaka’s second World Expo after the 1970 edition — featuring a Moon rock — that was attended by 64 million people, a record until Shanghai in 2010.
The United States once held frequent World’s Fairs, as they are known there, leaving behind landmarks such as the Space Needle in Seattle and New York City’s Unisphere.
But the world’s largest economy last hosted one in 1984, with some experts saying their popularity has been overtaken by the Olympic Games and attractions such as Disneyland.

Buildings often take center stage at World Expos and this year is no exception, with each country dressed to impress.
The Chinese pavilion’s design evokes a calligraphy scroll, while the Portuguese one created by Japanese architect Kengo Kuma features ropes that “evoke the movement of the ocean.”
“Expos have always acted, and continue to act, as places of architectural experimentation,” said Isaac Lopez Cesar from Spain’s University of A Coruna.
They offer a forum “where new architectural forms, new materials, new designs and structural typologies, and, in general, new technological advances applied to architecture are tested,” he told AFP.
Themes of sustainability run through the Expo, including at the bauble-like Swiss pavilion, which aims to have the smallest ecological footprint.
According to Japanese media, only 12.5 percent of the wooden “Grand Ring” — a vast structure that encircles most of the national pavilions — will be reused.


Filipinos master disaster readiness, one roll of the dice at a time

Updated 29 December 2025
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Filipinos master disaster readiness, one roll of the dice at a time

  • In a library in the Philippines, a dice rattles on the surface of a board before coming to a stop, putting one of its players straight into the path of a powerful typhoon

MANILA: In a library in the Philippines, a dice rattles on the surface of a board before coming to a stop, putting one of its players straight into the path of a powerful typhoon.
The teenagers huddled around the table leap into action, shouting instructions and acting out the correct strategies for just one of the potential catastrophes laid out in the board game called Master of Disaster.
With fewer than half of Filipinos estimated to have undertaken disaster drills or to own a first-aid kit, the game aims to boost lagging preparedness in a country ranked the most disaster-prone on earth for four years running.
“(It) features disasters we’ve been experiencing in real life for the past few months and years,” 17-year-old Ansherina Agasen told AFP, noting that flooding routinely upends life in her hometown of Valenzuela, north of Manila.
Sitting in the arc of intense seismic activity called the “Pacific Ring of Fire,” the Philippines endures daily earthquakes and is hit by an average of 20 typhoons each year.
In November, back-to-back typhoons drove flooding that killed nearly 300 people in the archipelago nation, while a 6.9-magnitude quake in late September toppled buildings and killed 79 people around the city of Cebu.
“We realized that a lot of loss of lives and destruction of property could have been avoided if people knew about basic concepts related to disaster preparedness,” Francis Macatulad, one of the game’s developers, told AFP of its inception.
The Asia Society for Social Improvement and Sustainable Transformation (ASSIST), where Macatulad heads business development, first dreamt up the game in 2013, after Super Typhoon Haiyan ravaged the central Philippines and left thousands dead.
Launched six years later, Master of Disaster has been updated this year to address more events exacerbated by human-driven climate change, such as landslides, drought and heatwaves.
More than 10,000 editions of the game, aimed at players as young as nine years old, have been distributed across the archipelago nation.
“The youth are very essential in creating this disaster resiliency mindset,” Macatulad said.
‘Keeps on getting worse’ 
While the Philippines has introduced disaster readiness training into its K-12 curriculum, Master of Disaster is providing a jolt of innovation, Bianca Canlas of the Department of Science and Technology (DOST) told AFP.
“It’s important that it’s tactile, something that can be touched and can be seen by the eyes of the youth so they can have engagement with each other,” she said of the game.
Players roll a dice to move their pawns across the board, with each landing spot corresponding to cards containing questions or instructions to act out disaster-specific responses.
When a player is unable to fulfil a task, another can “save” them and receive a “hero token” — tallied at the end to determine a winner.
At least 27,500 deaths and economic losses of $35 billion have been attributed to extreme weather events in the past two decades, according to the 2026 Climate Risk Index.
“It just keeps on getting worse,” Canlas said, noting the lives lost in recent months.
The government is now determining if it will throw its weight behind the distribution of the game, with the sessions in Valenzuela City serving as a pilot to assess whether players find it engaging and informative.
While conceding the evidence was so far anecdotal, ASSIST’s Macatulad said he believed the game was bringing a “significant” improvement in its players’ disaster preparedness knowledge.
“Disaster is not picky. It affects from north to south. So we would like to expand this further,” Macatulad said, adding that poor communities “most vulnerable to the effects of climate change” were the priority.
“Disasters can happen to anyone,” Agasen, the teen, told AFP as the game broke up.
“As a young person, I can share the knowledge I’ve gained... with my classmates at school, with people at home, and those I’ll meet in the future.”