Where We Are Going Today: Tatemat Jastaniah

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Updated 12 April 2025
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Where We Are Going Today: Tatemat Jastaniah

  • Traditionally, tatema includes an array of small dishes such as cheeses, Hijazi mish, flavored olives, cold and spicy pickles, lupini beans, balila, areeka, masoub, mutabbaq and kabab meeroo

If you ever find yourself in Jeddah craving authentic Hijazi flavors, check out Tatemat Jastaniah located in Al-Salamah district.

This cozy store offers a nostalgic culinary journey centered around the traditional Saudi concept of “tatema,” a cultural tradition referring to a light, comforting meal typically enjoyed late in the evening, often shared with bread and small savory dishes.

Today, it remains a cherished ritual, especially in Makkah, Madinah and Jeddah, valued for its simplicity, affordability and deep cultural roots.

The Saudi mezze-style breakfast or supper includes creamy labneh with mint, olives, pickles, spreads and foul. At Tatemat Jastaniah, this humble tradition is elevated with a creative, modern twist.

The shop’s signature breakfast platters are a highlight and it also offers homemade goods such as artisanal marmalades, tahini and herbal teas.

Traditionally, tatema includes an array of small dishes such as cheeses, Hijazi mish, flavored olives, cold and spicy pickles, lupini beans, balila, areeka, masoub, mutabbaq and kabab meeroo.

It is often accompanied by a selection of classic sweets such as laddo, labaniyah, hareesa, semsamiya, tahini halva and homemade jams.

This spot is especially popular during Ramadan when demand for traditional foods and social gatherings peaks.

Some Jeddah locals set up tatema buffets for wedding celebrations, Eid and casual breakfast or dinner spreads.

When you step into the store, the air is filled with the scent of freshly baked bread and the warm buzz of local conversations.

For more information, visit @tatematjastaniah on Instagram.

 


Mini op-ed: Recognising a shift in how people relate to wellness, self-care

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Mini op-ed: Recognising a shift in how people relate to wellness, self-care

DUBAI: I have spent nearly a decade working in the beauty industry in Saudi Arabia and the UAE, and Ramadan always has a way of prompting change; in habits, in priorities, and in the routines people have been carrying without question. Speaking from my own corner of the industry, one of these habits is often hair removal.

Saudi Arabia’s beauty and personal care market was valued at about $7.56 billion in 2025 and is set to grow to an estimated $8.03 billion in 2026. Within that growth, personal care encompassing the daily (sometimes unglamorous) routines hold the largest share. But market size alone does not tell the full story. A study conducted at King Abdulaziz University Hospital, Jeddah, found that three quarters of Saudi women experienced complications from temporary hair removal methods, including skin irritation, in-grown hairs and hyperpigmentation. A separate 2025 study published in the Majmaah Journal of Health Sciences found that laser hair removal was both the most considered and most commonly undergone cosmetic procedure among Saudi respondents, yet dissatisfaction with cosmetic procedure outcomes was reported by nearly half of all participants. The numbers point to a gap not in demand, but in results. 

When I launched a specialized electrolysis practice in the UAE in 2016, it was with a clear gap in mind; safe, regulated, permanent hair removal for the region’s specific needs. The range of hair types here and the prevalence of conditions such as polycystic ovary syndrome, or PCOS, demanded a method that works across all of them.  Electrolysis is the only method recognized by the US Food and Drug Administration and American Marketing Association as achieving true permanent results, regardless of hair color or type. 

Despite this, awareness in Saudi Arabia remains limited. Part of this is familiarity, laser has dominated the conversation for years, and electrolysis, which requires more sessions and a licensed electrologist’s precision, has struggled to break through. Part of it is education. Many clients who come to us have never heard of electrolysis; they come because they have exhausted everything else. 

Right now, Saudi Arabia is in the middle of a genuine transformation in how people relate to wellness and self-care. The beauty market is maturing, consumers are asking harder questions of the brands they choose and Vision 2030 has not just shaped the economy, it has shaped how Saudis are showing up in their own lives. In that context, the idea of choosing permanence over repetition lands differently.
 
Mariela Marcantetti is a beauty industry entrepreneur based between Saudi Arabia and the UAE.