JEDDAH: The inaugural Rose and Aromatic Plants Global Forum opens on Sunday in Taif, aiming to promote the city’s floral heritage and support national efforts to grow the aromatic plant sector.
It will be held under the patronage of Makkah Deputy Gov. Prince Saud bin Mishaal, with Taif Gov. Prince Saud bin Nahar in attendance, the Saudi Press Agency reported.
Running until April 26, the forum will feature dialogue sessions and workshops organized by Taif University, along with an exhibition showcasing key innovations and products in the field.
Taif will also unveil the Kingdom’s largest rose tifo through the “Tifo Rose Walk” at Arruddaf Park, creating a striking public artwork that celebrates the city’s floral identity.
The forum is a strategic initiative to enhance the Kingdom’s role as a global hub for rose and aromatic plant production, particularly the Taif rose — a symbol of Saudi perfumery and a nationally recognized export.
It aims to foster strategic partnerships and attract investment in the rose and aromatic plant sectors, in line with Vision 2030’s goals to diversify income sources and elevate national products.
