Kanoo Machinery powers Saudi Arabia’s F&B sector

Ali Abdulla Kanoo, president of Kanoo Industrial and Energy, and Fahad Kanoo, deputy chairman of Kanoo Industrial and Energy.
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Updated 12 April 2025
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Kanoo Machinery powers Saudi Arabia’s F&B sector

Kanoo Machinery, a provider of industrial and construction equipment in the GCC, is participating in SaudiFood Manufacturing 2025, a premier trade exhibition for the Kingdom’s food and beverage processing industry. Taking place between April 13 and 15, at the Riyadh Front Exhibition and Conference Center, the exhibition is returning for its second edition after a successful debut last year.

As Saudi Arabia advances its food security initiatives under Saudi Vision 2030, several significant developments are set to transform the Kingdom’s F&B sector — notably, the unveiling of the world’s largest food park in Jeddah, which aims to attract $5.3 billion in investments, creating approximately 43,000 jobs by 2035.

Ambitious projects such as these, underscore the Kingdom’s commitment to evolving into a global hub for food production and distribution. Kanoo Machinery is firmly positioned to support these transformative initiatives with its future-ready engine and power, material handling, compressors and warehousing solutions — critical for streamlining food production and logistics. From state-of-the-art refrigeration and storage systems to advanced lifting and packaging equipment, Kanoo Machinery provides core solutions required for F&B facilities, ensuring efficient operations and compliance with food safety regulations.

This year at SaudiFood Manufacturing, Kanoo Machinery will showcase its portfolio of specialized equipment alongside its key principals, including Combilift, Hyster, Snorkel, Perkins, and Kaishan focusing on innovation and collaboration within the F&B sector.

Ali Abdulla Kanoo, deputy chairman, Yusuf bin Ahmed Kanoo and president of Kanoo Industrial and Energy, said: “Kanoo Machinery has long supported Saudi Arabia’s industrial evolution with dependable, high-performance machinery. Our presence at SaudiFood Manufacturing 2025 reaffirms our dedication to empowering the F&B sector with reliable equipment solutions that drive efficiency and growth. This is where our legacy of engineering excellence meets the future needs of a growing industry.”

Fahad Kanoo, deputy chairman of Kanoo Industrial and Energy, added: “SaudiFood Manufacturing 2025 offers a powerful platform to engage with sector stakeholders and spotlight how industrial machinery is reshaping the future of food production in the region.”

 At this year’s exhibition, Kanoo Machinery will showcase its capabilities to serve the sector with our portfolio of innovative solutions that bring tangible value and support Saudi Arabia’s food security goals.”

Manoj Tripathy, CEO of Kanoo Industrial and Energy, said: “Kanoo Machinery stands ready with world-class technologies, quality service, and Saudi-specific expertise to help businesses scale efficiently while maintaining the highest standards of productivity and industrial performance. Our participation highlights our strategic intent to be an end-to-end partner in operational success for food manufacturers across the Kingdom.”

With over 550 exhibitors from 70+ countries, the Saudi Food Manufacturing Exhibition 2025 will allow visitors to explore the latest advancements in industrial equipment shaping the food manufacturing sector.


iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

Updated 29 January 2026
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iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

iCAUR held a V27 media test drive event in Riyadh on Jan. 22. 

Twelve local journalists and KOLs took four V27s to Saudi Arabia's famous natural landmark, the Edge of the World. 

They got a hands-on experience of the Boxy Styled SUV’s classic style and advanced technology on challenging real-world roads.

In the morning, journalists and KOLs gathered in downtown Riyadh. 

Through product briefings and interactive sessions, guests got an up-close look at the V27’s core technologies and design philosophy while enjoying a relaxed brunch, introducing iCAUR in detail. 

Afterward, the test drive convoy left the city and drove roughly 200 km northwest to the Edge of the World. 

During the drive, participants praised the V27’s smooth and quiet ride. 

They also appreciated the 15.4-inch 3K HD touchscreen and the smart infotainment system powered by the 8155 chip. 

Voice control for navigation, climate, and music was also highly appreciated.

The test drive destination, the Edge of the World, is located north of the Tuwaik Mountains, which stretches upto 1,000 km. 

It is a steep cliff with a drop of about 300 meters and is one of Saudi Arabia’s most iconic natural wonders. 

The nearly two-hour journey passes vast plains with almost no signal and few clear road signs. The desert is full of faint tire tracks and gullies eroded by rain.

In this environment, the V27’s power and off-road capability are fully showcased. 

As iCAUR’s first mass-production model equipped with Golden REEV (Range-Extended Electric Vehicle), the V27 uses a 1.5T engine dedicated to range extension, with a thermal efficiency of 45.79% and the ability to generate 3.71kWh per liter of fuel. 

This gives the V27 a combined range of over 1,000km, allowing it to handle long distances even in deserts and rugged terrains with limited refueling options. 

The front and rear dual motors deliver a combined 455hp, enabling 0–100km/h acceleration in around 5 seconds, providing consistent and strong power on complex roads. 

Tuned by the world-class Prodrive racing team and paired with the i-AWD (intelligent All-Wheel Drive) system, the V27 stays stable at high speeds. 

It also delivers precise, controlled handling on gravel and uneven surfaces, delivering an exceptional driving feel for a 5-meter vehicle. This balance of performance and efficiency has been repeatedly highlighted by the media and KOLs during the event. 

The first batch of iCAUR V27s has now been officially shipped to six Middle Eastern markets, including Saudi Arabia, the UAE, and Qatar. 

The Middle East will serve as the global debut region for the V27, with launches in the UAE and Bahrain in February, followed by Saudi Arabia in March.

Before the official launch, iCAUR will roll out a series of activities in Saudi Arabia, including mall displays and showroom openings, allowing media and users to get up close with this new energy classic. 

The showrooms will also feature the AiMOGA humanoid robot, powered by Chery Group’s latest AI technology. Stay tuned!