Sam Barnett to step down as CEO of MBC Group

Mike Sneesby (R) to succeed Sam Barnett (L) as CEO of MBC Group effective May 1.
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Updated 08 April 2025
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Sam Barnett to step down as CEO of MBC Group

  • Former Nine Entertainment chief Mike Sneesby to take over on May 1
  • Barnett to join Central European Media Enterprises in Prague

DUBAI: Sam Barnett is stepping down as CEO of MBC Group after more than two decades with the company.

He will be replaced by Mike Sneesby, the former CEO of Australian media network Nine Entertainment.

Barnett will join Central European Media Enterprises as its CEO. He will be based in Prague and oversee the company’s 46 TV channels and streaming platform Voyo.

Both men will take up their new roles on May 1.

“Sam Barnett has played a key role in growing our group into a regional market leader within the competitive media and entertainment industry,” MBC Group Chairman Waleed bin Ibrahim Al-Ibrahim said.

“Looking ahead, we have ambitious growth and expansion plans and I’m confident that Mike Sneesby, along with our stellar team, will propel the group to new heights.”

Before heading up Nine Entertainment, which runs several TV channels, websites and newspapers, Sneesby was CEO of its streaming platform subsidiary, Stan, which he also founded.

Sneesby said he aimed to continue MBC’s growth “with increasing global impact” through “innovation, creativity, digital transformation and our continued commitment to the production of world-leading content with fresh and compelling storytelling.”


WEF report spotlights real-world AI adoption across industries

Updated 19 January 2026
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WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.