Samsung MENA taps ChannelEngine to power growth

Niels Floors, VP of strategic development and regional lead at ChannelEngine, and Sabrina Wurfel, director of D2C at Samsung Electronics MENA.
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Updated 05 April 2025
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Samsung MENA taps ChannelEngine to power growth

ChannelEngine, a provider of marketplace integration and operation software solutions, announced its collaboration with Samsung Electronics MENA to streamline and expand Samsung’s presence across online marketplaces in the MENA region.

Samsung, a global technology leader, has long been at the forefront of innovation, delivering cutting-edge products and solutions to consumers worldwide. To further strengthen its marketplace presence and optimize integration with leading e-commerce platforms, Samsung selected ChannelEngine as its preferred integration partner. With a local presence in MENA and direct API integrations with Noon and other key regional marketplaces, ChannelEngine is uniquely positioned to support Samsung’s digital growth strategy.

With ChannelEngine’s advanced marketplace technology, Samsung MENA will seamlessly integrate its product catalog into key marketplaces, eliminating inefficiencies caused by manual processes. This integration will allow Samsung to maintain brand control, optimize product listings, and synchronize inventory, pricing, and order management across multiple marketplaces. By automating these processes, Samsung can improve operational efficiency, focus on scaling its marketplace business and increase revenue.

Niels Floors, vice president of strategic development and regional lead at ChannelEngine, commented: “Samsung is an industry giant with an ambitious e-commerce strategy, and we are excited to help them take their marketplace operations to the next level. Our local expertise in MENA, combined with our seamless integration capabilities, ensure Samsung can navigate the complexities of marketplace selling while optimizing their presence and revenue across leading platforms.”

Sabrina Wurfel, director of D2C at Samsung Electronics MENA, added: “As a leading technology company, Samsung is committed to delivering exceptional user experiences across all touch points, including our marketplace operations.”

By collaborating with ChannelEngine, we can seamlessly integrate with key marketplaces, optimize stock updates, reduce complexities associated with multi-platform management, and ensure a more cohesive e-commerce strategy. This partnership enables us to expand our presence across key markets in MENA, providing our consumers with a seamless and efficient shopping experience. Additionally, it allows us to combine our shared strengths and expertise to drive growth and innovation in the region.”


Jameel Research project at MIT tackles antimicrobial resistance

The ambitious project is led by Professor James J. Collins, third from left. Professor Collins and his team at MIT will develop
Updated 31 January 2026
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Jameel Research project at MIT tackles antimicrobial resistance

Jameel Research, part of Abdul Latif Jameel International network, is sponsoring a research project in the Department of Biological Engineering and Institute for Medical Engineering and Science at the Massachusetts Institute of Technology, aimed at tackling the global public health crisis of antimicrobial resistance.
This ambitious, multi-disciplinary project is led by Professor James J. Collins, Termeer professor of medical engineering and science at MIT and faculty lead for life sciences at the MIT Jameel Clinic, the epicenter of artificial intelligence and health at MIT.
The project, spanning at least three years, will leverage the Collins’ lab’s cutting-edge strengths in synthetic biology and AI to create next-generation diagnostics.
The growing prevalence of antibiotic-resistant superbugs and a declining antibiotic pipeline has led to a global public health crisis. The US Centers for Disease Control and Prevention has predicted some 2 million infections and 23,000 deaths occur each year in the US alone, costing $55 billion. The World Bank predicts that up to $100 trillion of economic output may be at risk by 2050. The UK government-commissioned Review on Antimicrobial Resistance is projecting more than 10 million deaths worldwide per year by 2050 if the crisis is not addressed.
Professor Collins and his team at MIT are setting out to develop the next generation of antibacterials and rapid diagnostics to overcome AMR — using synthetic biology and advanced generative AI to deliver faster results and help control the use of antibiotics to where they can be effective.
With support from Jameel Research, the first phase of this project will develop and validate programmable antibacterials to overcome AMR in a range of bacterial pathogens. These AI-designed minibinders will be delivered by engineered microbes to neutralize key toxins and protein targets.
This directed design and engineering approach to antibiotic development technology advances a long-term vision to create programmable antibacterials to address the AMR crisis. This would then offer the potential for the more rapid development of medical countermeasures to emerging and re-emerging pathogens and a swifter response to future outbreaks and pandemics.
Mohammed Abdul Latif Jameel, KBE, chairman of Abdul Latif Jameel, said: “Antimicrobial resistance is one of the most urgent challenges we face today and addressing it will require ambitious science and sustained collaboration. We are pleased to support this new research, building on our long-standing relationship with MIT and our commitment to advancing research across the world, to strengthen global health and contribute to a more resilient future.”
“This project reflects my belief that tackling AMR requires both bold scientific ideas and a pathway to real-world impact,” Professor Collins said. “Jameel Research is keen to address this crisis by supporting innovative, translatable research at MIT.”
Jameel Research is advancing the work of pioneering pathfinders to create an extraordinary impact on a global scale.
This initial project holds the promise of rapidly developing medical countermeasures for emerging and re-emerging pathogens, offering a rapid response to future outbreaks and pandemics.
The new research project builds on the close and long-standing relationship between MIT and the Jameel family. This includes the MIT Jameel Clinic, which was co-founded in 2018 by MIT and Community Jameel, the international nonprofit organization founded by Mohammed Jameel, KBE, to advance science and learning for communities to thrive, and one of the Jameel family’s philanthropies.