Saudi model Roz on her homecoming: ‘It feels emotional in the best way’ 

Saudi model Roz has returned to the Kingdom after a decade abroad. (AFP)
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Updated 03 April 2025
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Saudi model Roz on her homecoming: ‘It feels emotional in the best way’ 

  • The Saudi model recently returned to the Kingdom for the first time in years 

DUBAI: Roz — famed for being the first Saudi female model to work internationally, and for recently starring in the reality show “Dubai Bling” — has returned to Saudi Arabia after a decade abroad, marking a pivotal moment in her career and personal journey. 

Roz shot to fame in 2019 when she modelled for a Victoria’s Secret’s Pink campaign. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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She had moved to the US in 2013 to pursue a degree in interior design, but her modelling soon took over. Her Instagram feed (she has more than 15 million followers) is littered with photographs of her various advertising campaigns, as well as visits to many a product launch party — from NYX Cosmetics events to TikTok gatherings.  

 Roz’s homecoming reflects both her cultural pride and her desire to reconnect with her roots. 

“It feels emotional in the best way,” she told Arab News. “I’m not moving back just yet, but I’ll be visiting more often to show the world how beautiful my country truly is. Being back on Saudi soil after so long brought back so many memories. There’s a deep sense of pride in seeing how much the country has evolved — and experiencing that change in person is really special.” 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The model, who has been working on the international fashion circuit for years, says she has seen a remarkable transformation in the Kingdom’s fashion scene.  

According to Roz, the country is now fostering a new generation of creatives who are pushing boundaries and embracing self-expression through fashion. This shift is not only inspiring but also deeply personal to Roz, who sees it as a celebration of identity that she had long hoped to see. 

“The transformation is incredible,” she said. “There’s a whole new generation of creatives pushing boundaries and telling their own stories through fashion. What excites me most is seeing that self-expression is finally being celebrated, and I’m honored to witness it during my visit.” 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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One of the key motivations behind Roz’s visit was her desire to be part of the dynamic changes unfolding in the region, especially in fashion and entertainment. 

“It’s my country, and I’ve always wanted to come back, but I was stuck in the US due to visa issues,” she said. “Once I finally sorted that out, I knew it was time to visit and reconnect. With everything happening in the region and how quickly things are progressing in fashion and entertainment, I wanted to be present, show support, and be part of this exciting moment in some way.” 

Roz’s career journey to date has been far from easy, she said. 

“There were so many (challenges). I faced judgment, stereotypes, and a lack of representation. But I kept going because I knew I was paving a path that didn’t exist yet,” she said. “Every step was about proving that a Saudi woman can take over the international stage and still stay true to who she is.” 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@model_roz)

Her role on “Dubai Bling” has also significantly impacted her celebrity status. “It definitely opened me up to a broader audience — people may have only seen me through fashion campaigns before. It also showed a more personal side, which helped people relate to me,” she said. “It came with more eyes, more opinions, but also more love and support than I ever imagined.” 

Roz sees fashion as a form of self-expression, and embraces her roots as a strength that makes her style unique. 

“To me, fashion is all about storytelling. I love merging global trends with elements of my identity, whether in how I carry myself or the brands I choose to represent. Staying true to my roots is never a limitation; it’s actually what makes my style stand out,” she said. 




Roz is keeping her upcoming projects under wraps, but says her focus is on staying authentic and using her platform to inspire young Saudi women. (AFP) 

Roz is keeping her upcoming projects under wraps, but says her focus is on staying authentic and using her platform to inspire young Saudi women. 

“I hope they see that there’s no mold they have to fit into. You can be proudly Saudi, proudly creative, and take up space in any industry,” she said. “I hope my journey shows what is possible, and that their stories deserve to be told on a global scale.” 


Sheikha Al-Mayassa talks cultural patronage at Art Basel Qatar Conversations panel

Updated 04 February 2026
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Sheikha Al-Mayassa talks cultural patronage at Art Basel Qatar Conversations panel

DOHA: Cultural leaders at the inaugural edition of Art Basel Qatar in Doha have discussed how patronage is reshaping art ecosystems, with Qatar’s own long-term cultural vision at the center.

The opening panel, “Leaders of Change: How is patronage shaping new art ecosystems?” brought together Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani, chair of Qatar Museums, and Maja Hoffmann, founder and president of the Luma Foundation, in a discussion moderated by Hans Ulrich Obrist, artistic director of the Serpentine Galleries in London. The talk formed part of the Art Basel Conversations x Qatar Creates Talks program, coinciding with the debut of Art Basel Qatar which runs in Doha until Feb. 8.

Sheikha Al-Thani framed Qatar’s cultural project as a strategic, long-term endeavor anchored in national development. “Qatar has a national vision called 2030 where culture was one of the main pillars for socioeconomic development and human development,” she said. “We have always invested in culture as a means of human development.”

That vision, she explained, underpins the decision to welcome a major international fair like Art Basel to Doha after turning away many previous proposals.

“For the longest time, I can’t tell you how many art fairs came to us wanting to be here, and we never felt it was the right time,” she said. “However, this is an important year for us and we felt, with the surplus of talent and the growing gallery scene we had here, that it was time to bring industry to talent, because that’s how we will spur the economic diversification from hydrocarbon to a knowledge-based society.”

She was also keen to stress that Art Basel Qatar was not conceived as a conventional marketplace.

 “This is not your typical art fair … It’s a humane art fair where engagement is more important than transaction, discourse more important than division, and curiosity more important than conviction,” she added.

That ethos extends to the fair’s artistic leadership. Al-Thani described how the decision to have an artist — Wael Shawky — serve as artistic director emerged collaboratively with Art Basel’s team.

“He’s a global artist who’s now become a very local artist, very invested in our local art scene. And really, I think that’s the beauty of partnerships … There is a safe space for us to critique each other, support each other, and really brainstorm all the possibilities … and then come to a consensus of what would make sense for us,” she said.

Collecting art, she added, has long been embedded in Qatari society: “My grandmother is almost 100 years old. She was collecting in the 60s when Qatar was a very poor country. It’s in our DNA … always with this notion of investing in knowledge and human development.”

Today, that impulse translates into comprehensive, multi-disciplinary collections: “We are both collecting historical objects, contemporary objects, modern objects, architecture, archival material, anything that we feel is relevant to us and the evolution of this nation towards a knowledge-based economy.”

Looking ahead, Al-Thani outlined a new cultural triangle in Doha — the National Museum of Qatar, the Museum of Islamic Art and the forthcoming Art Mill Museum — as engines for both economic diversification and intellectual life.

 “That ecosystem will enhance the economic growth and diversification, but also the knowledge that’s available, because the diversity in the collections between these three institutions will no doubt inspire young people, amateurs, entrepreneurs to think outside the box and inform their next business,” she said.

The panel closed with a focus on the future of large-scale exhibitions with Rubaiya, Qatar’s new quadrennial, timed to coincide with the anniversary of the 2022 World Cup.

“Every four years in memory of the opening of the World Cup, we will open the quadrennial. This year, the theme is ‘Unruly Waters.’ At the center of the theme is Qatar’s trading route to the Silk Road,” explained Al-Thani.

“It’s important for us to trace our past and claim it and share it to the rest of the world, but also show the connectivity that Qatar had historically and the important role it has been playing in diplomacy.”