Saudi Arabia returns to London Design Biennale with ‘Good Water’ pavilion

Non-potable water truck, 2025. Photo by Aziz Jamal. (Courtesy of the Architecture and Design Commission).
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Updated 27 March 2025
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Saudi Arabia returns to London Design Biennale with ‘Good Water’ pavilion

DHAHRAN: Saudi Arabia will participate at the London Design Biennale 2025 with “Good Water,” an exhibition exploring the hidden costs and economies of water, running from June 5-29 at Somerset House.

Commissioned by the Architecture and Design Commission, the pavilion is curated by a multidisciplinary design collective comprising Alaa Tarabzouni, Aziz Jamal, Dur Kattan and Fahad bin Naif. Drawing on their backgrounds in architecture, design and the arts, they will challenge conventional notions of access, distribution and the perceived value of water.

Sumaya Al-Sulaiman, CEO of the Architecture and Design Commission, said: “Saudi Arabia’s return to the London Design Biennale marks another chapter in our commitment to design as a tool for dialogue and cultural exchange. We look forward to engaging in conversations on creativity, innovation, and systems thinking during our fourth participation in the event.”

The exhibition responds to this year’s biennale theme “Surface Reflections,” by inviting visitors to reconsider their relationship with water.

At the heart of the Saudi pavilion is a sabeel, a traditional water fountain deeply rooted in Saudi culture that provides complimentary water to anyone who passes by. It is seen as a symbol of hospitality and generosity.

The sabeel, within this context, represents a paradox. While it offers water freely, the reality is that no water is truly free, the exhibition argues. Every drop is made possible through a network of labor, energy and infrastructure — whether extracted through costly desalination, bottled and imported or transported through vast water systems requiring maintenance and oversight. The cost is absorbed by governments, corporations, and workers, yet the long-term impact is shared by all.

In this showcase, “Good Water” repositions the sabeel not just as a gesture of goodwill, but as a question: Who pays for “free” water? What does it truly cost?

“The pavilion uses familiar elements to draw attention to water’s hidden economies,” said the participants Tarabzouni, Jamal, Kattan and bin Naif in a joint statement. “It encourages visitors to drink with awareness, to acknowledge the price, and to recognize that while the cost of good water may be borne by someone else, it ultimately affects everyone. By relocating the sabeel to the London Design Biennale—where water scarcity is not an immediate concern—we reframe it as an object of scrutiny, making the invisible visible and the passive active.”

In 2023, Saudi Arabia participated at the 4th London Design Biennale with a pavilion titled “Woven” by Ruba Alkhaldi and Lojain Rafaa. 


Saudi 100 Brands brings fashion to Saudi Cup 2026

Updated 13 February 2026
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Saudi 100 Brands brings fashion to Saudi Cup 2026

DUBAI: The Saudi Fashion Commission’s Saudi 100 Brands program is part of the Saudi Cup 2026, held from Feb. 13-14 at King Abdulaziz Racecourse in Riyadh. 

The event marks the fourth year in a row that the initiative has featured at the internationally recognized sporting and cultural event.

The fashion program is spread over two days, with runway presentations scheduled throughout the evenings. On Feb. 13, collections were presented by Saudi fashion brands THEXO, Enays and Sulitude. Feb. 14 features runway shows by MD29, Adara By Fa and Hajruss. 

Alongside the runway program, a dedicated exhibition space showcases selected jewelry and accessories pieces, allowing visitors to view the work up close.

Participating designers will present collections that draw on Saudi references while engaging with contemporary design, offering insight into how local fashion continues to develop. 

“Since 2022, the Saudi 100 Brands program has been an integral part of the Saudi Cup, positioning fashion as a cultural expression within one of the Kingdom’s most globally visible events,” said Saudi Fashion Commission Chief Executive Burak Cakmak, according to the Saudi Press Agency.

“This platform has enabled brands to bring together heritage and contemporary narratives that reflect identity, creativity and innovation,” Cakmak said. “This year represents a natural evolution from an exhibition to a curated showcase, reinforcing fashion’s role as a dynamic cultural platform within the Saudi Cup.”