Pakistan gets first iPhone trade-in program

Apple iPhones displayed at an Apple Store at Grand Central Terminal in New York, October 16, 2024. (Reuters)
Short Url
Updated 25 March 2025
Follow

Pakistan gets first iPhone trade-in program

  • Jazz, leading digital conglomerate, and Mercantile, Apple’s authorized distributor, launch initiative 
  • Customers can trade in old PTA-approved iPhone 11, newer models for discount on iPhone 16 series

ISLAMABAD: Pakistan’s leading digital conglomerate Jazz has partnered with Mercantile, Apple’s authorized distributor, to introduce the country’s first-ever iPhone trade-in program, a press release said on Tuesday. 

Under the initiative, customers can trade in their old PTA-approved iPhone 11 or newer models to receive a discount on the latest iPhone 16 series. Jazz and Mercantile are also offering an additional subsidy bonus on top of the trade-in value.

“As a digital leader, Jazz is committed to bridging the digital divide in Pakistan. Our partnership with Mercantile to launch the first iPhone Trade-In Program reflects our focus on innovation and customer convenience,” Ali Fahd, Head of Marketing at Jazz, said. 

“By making premium devices more accessible, we are empowering customers to enhance their digital lifestyle with seamless connectivity and value-added services.”

Nauman Durrani, CEO of Mercantile Pakistan, said the launch would simplify how people in Pakistan could access latest iPhone models:

“By working with Jazz, we’re offering a clear, straightforward way for customers to upgrade from older devices and enjoy a better user experience.”

The program is currently available at Jazz Experience Centers in Lahore, Islamabad, and Karachi. The trade-in offer applies to full-price purchases only and is not available on postpaid installment plans at this stage.

In addition to the trade-in program, Jazz has introduced an exclusive six-month bundle for customers purchasing a PTA-approved iPhone 16 through Jazz. This package includes 200GB of Internet, 6 months of free airtime, e-SIM activation, discount vouchers, and handset insurance worth up to Rs. 100,000 covering theft, loss, and damage for 6 months.

Jazz is also offering the iPhone 16 series on an 18-month installment plan for only postpaid customers, providing flexible payment options to suit varying needs.


Islamabad steps up vehicle checks to boost security as 166,000 cars get electronic tags

Updated 4 sec ago
Follow

Islamabad steps up vehicle checks to boost security as 166,000 cars get electronic tags

  • Authorities say over 3,000 vehicles registered in past 24 hours as enforcement intensifies
  • Extended service hours introduced to push full compliance with digital monitoring system

ISLAMABAD: Authorities in the Pakistani capital have intensified enforcement against vehicles without mandatory electronic tags with more than 166,000 cars now registered, according to data released on Sunday evening, as Islamabad moves to strengthen security and digital monitoring at key entry and exit points.

The Islamabad Capital Territory (ICT) administration introduced the electronic tagging system late last year as part of a broader effort to regulate traffic, improve record-keeping and enhance surveillance in a city that hosts the country’s main government institutions, foreign missions and diplomatic enclaves.

Under the system, vehicles are fitted with electronic tags that can be read automatically by scanners installed at checkpoints across the capital, allowing authorities to identify unregistered vehicles without manual inspections. Vehicles already equipped with a motorway tag, or m-tag, are exempt from the requirement.

“A total of 166,888 vehicles have successfully been issued M-Tags so far, including 3,130 vehicles in the last 24 hours,” the ICT administration said, according to the Excise Department.

Officials said readers installed at checkpoints across Islamabad are fully operational and are being used to stop vehicles still without tags, as enforcement teams carry out checks across the city.

To facilitate compliance, authorities have expanded installation facilities and extended operating hours. The Excise Department said m-tag installation is currently available at 17 booth locations, while select centers have begun operating beyond normal working hours.

According to Director General Excise Irfan Memon, m-tag centers at 26 Number Chungi and 18 Meel are providing services round the clock, while counters at Kachnar Park and F-9 Park remain open until midnight to accommodate motorists unable to visit during daytime hours.

Officials said the combination of enforcement and facilitation was aimed at achieving full compliance with minimal disruption, adding that operations would continue until all vehicles operating in the capital are brought into the system.

The enforcement drive builds on a wider push by the federal government to integrate traffic management, emergency response and security monitoring through technology-driven “safe city” initiatives. Last month, Interior Minister Mohsin Naqvi reviewed Islamabad’s surveillance infrastructure and said reforms in monitoring systems and the effective use of technology were the “need of the hour.”

Authorities have urged motorists to obtain electronic tags promptly to avoid delays and penalties at checkpoints as enforcement continues across the capital.