LOS ANGELES: The World Bowling League has revealed its first franchise team, Team OMG, owned by Los Angeles Dodgers superstar and world-class bowler Mookie Betts, who will be joined by his lifelong friend and business partner with The One Marketing Group, Cam Lewis.
The announcement marks the official launch of the WBL’s franchise lineup, setting the stage for a new era in the sport of bowling.
The WBL, announced in 2024, combines new rules, mixed-gender teams, iconic locations and dynamic team-based gameplay to reimagine the sport of bowling, which is already played by hundreds of millions of people across the world. The WBL, via multiple broadcasting deals in place, will look to deliver fast-paced bowling action across key markets worldwide and provide a global stage for the world’s best bowlers.
Betts is a three-time World Series champion, eight-time All-Star, six-time Gold Glove Award-winner, seven-time Silver Slugger Award-winner and MVP-winner. He is also a lifelong bowling enthusiast who is ready to lead his team into a new era for the sport.
“Bowling has always been my home away from the diamond,” said Betts. “It’s a sport of precision, mindset and community – values I’ve carried my entire career. With Team OMG, we want to inspire bowlers and fans everywhere, showing them that bowling has the excitement and the commercial appeal to compete with the world’s best sports leagues. We’re excited to partner with Adi and the World Bowling League, and look forward to bowling along with our team in New York, Dubai, Singapore and more exciting locations.”
The WBL is owned and operated by League Sports Co., a pioneering sports tech holding company that is committed to pushing the boundaries of sports and entertainment. LSC invests in and operates cutting-edge sports brands and adapts them to the ever-evolving digital era.
“We are here to break boundaries, unite communities and bring bowling into the spotlight,” said LSC Founder and CEO Adi K Mishra. “Mookie Betts and Team OMG embody everything this league stands for — focus, energy and relentless dedication. Mookie is a world-class athlete and a true ambassador for bowling. His passion for the game and his vision for its future align perfectly with what we’re building at the World Bowling League.”
At Team OMG, Betts and business partner Cam Lewis are dedicated to building a culture, community and winning mentality. While setting the tone for the league’s future, Team OMG aims to inspire a new generation of athletes and fans to view bowling in a whole new light. Team OMG’s announcement marks the beginning of a series of exciting franchises in the WBL. With more teams backed by celebrities and iconic sports figures as well as partnerships with global brands to be announced soon, the WBL is poised to make history and redefine the sport.