Alshaya Group brands join Trendyol in the GCC

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Updated 19 March 2025
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Alshaya Group brands join Trendyol in the GCC

Trendyol, one of the world’s leading e-commerce platforms, and Alshaya Group, one of the leading international retail franchise operators, have announced that Alshaya Group’s American Eagle, Bath & Body Works, and H&M brands are joining its GCC marketplace.

Shoppers  in Saudi Arabia and UAE can now access these brands directly on Trendyol with more brands and additional markets set to follow in the near future.

This development builds on the partnership between Trendyol and Alshaya in Turkiye, where Bath & Body Works and Victoria’s Secret have been available for several years. Last November, the collaboration extended to Saudi Arabia with the launch of American Eagle, Bath & Body Works, and H&M on Trendyol. In the UAE, H&M and American Eagle launched in March, with Bath & Body Works set to launch soon.   

Mohamad ElAnsari, CEO of Trendyol Gulf, said: “We are incredibly excited to partner with Alshaya and onboard a selection of Alshaya’s best-loved brands, which will undoubtedly add to the appealing product mix we offer to Gulf shoppers. This partnership further validates our value proposition of commerce enablement to both local and regional retailers and global brands.”

Rob Silsbury, vice president, marketing & online at Alshaya Group, said: “We are really pleased to continue to be working with Trendyol to bring our customers across the region even more ways to experience our brands. Our customers are at the heart of our strategy, and a vital part of this is growing the choices we bring to them — we know that many of them use Trendyol as well as visiting our stores, and we look forward to growing the number of our brands that they can see on the platform.”     

Since its launch in the GCC a year ago, Trendyol has become one of the region’s most downloaded shopping apps, attracting over three million customers and featuring 80,000 sellers in the Gulf. The platform currently processes more than one million orders per month during peak periods, with 80 percent of these orders originating from Saudi Arabia.

The extended agreement with Alshaya Group will see the latest trends from the brands’ latest collections be made available on Trendyol.


ITC Infotech accelerates Vision 2030 through digital hub in Riyadh

Updated 17 January 2026
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ITC Infotech accelerates Vision 2030 through digital hub in Riyadh

ITC Infotech’s commitment to delivering real digital change in the Middle East is reinforced by strengthening collaboration and working more closely with customers on the ground. The establishment of its Digital and AI Engineering Hub in Riyadh brings superior digital engineering and AI skills closer to businesses, allowing for speedier collaboration, localized innovation, and solutions targeted to regional needs. This strategic expansion aligns with Saudi Arabia’s Vision 2030 and underscores ITC Infotech’s long-standing emphasis on partnership-led growth and customer-centric innovation.

The hub was officially inaugurated on Jan. 15 by Sanjiv Puri, chairman and managing director of ITC Ltd. This facility is designed to help enterprises leverage advanced technologies and convert digital ambitions into measurable business outcomes. This move aligns closely with Saudi Arabia’s efforts to build a knowledge-driven economy powered by innovation and technology.

Saudi Arabia’s digital leap

Vision 2030 is more than just economic diversification; it is a clear blueprint for creating a technologically advanced society. This vision is centered on the integration of artificial intelligence and digital engineering, which are transforming industries and enabling long-term, sustainable growth. The strategic importance of AI is clear, with the Saudi Data and AI Authority estimating that it may add $135 billion to the Kingdom’s GDP by 2030. This commitment is supported by significant investments, including $14.9 billion announced at LEAP 2025 to advance digital infrastructure, talent, and next-generation technologies, as well as historic projects like the $2.7 billion Hexagon Data Center in Riyadh. Together, these efforts are laying the foundation for a secure, resilient, and future-ready digital ecosystem that can support AI adoption, data-driven governance, and smart city development at scale.

What the hub offers

ITC Infotech’s Riyadh hub is designed to fuel this momentum by focusing on three core areas:

  • AI-powered platforms: Delivering predictive analytics, intelligent automation, and data-driven insights to help businesses transition from reactive operations to proactive strategies.
  • Digital engineering solutions: Leveraging Industry 4.0-driven smart manufacturing capabilities, integrating AI-led modeling, connected systems, and advanced analytics to optimize production performance, improve asset utilization, and proactively reduce operational and quality risks across the engineering lifecycle.
  • Cloud-native architectures: Building agile, secure, and resilient ecosystems that enable faster innovation and seamless integration across enterprise systems.

These capabilities are designed to enable organizations to innovate, scale, and compete in a rapidly evolving digital economy. Beyond technology, the hub is fundamentally anchored in building a team of the region, from the region, for the region and for global impact. Through structured skill-building programs, deep partnerships with academia, systematic knowledge transfer, and immersive, hands-on delivery models, the hub is creating a future-ready Saudi workforce fully aligned with Vision 2030 and capable of serving both national and international priorities.

Driving enterprise transformation 

The ITC Infotech hub aims to enable transformation rather than simply deploy technology. By driving AI adoption, accelerating digital engineering, and building cloud-native ecosystems, ITC Infotech seeks to help businesses:

  • develop new business models to meet evolving market needs.
  • improve operational efficiency through predictive insights and automation.
  • support sustainability goals by optimizing resources and reducing risks.
  • build a skilled local workforce capable of leading future innovations.

These outcomes support enterprises as they transition to more resilient, data-driven, and digitally mature operating models.

The road ahead

ITC Infotech is a wholly owned subsidiary of ITC Limited, one of India’s largest conglomerates, with over 25 years of experience as a trusted technology services partner to enterprises globally. The company focuses on next-generation enterprise transformation, delivering services across infrastructure and application modernization, cloud, cybersecurity, digital engineering, and AI-led innovation.

As Saudi Arabia continues its digital journey, ITC Infotech’s combination of global expertise, strong local presence, and collaborative delivery model positions it as a long-term partner in advancing Vision 2030. ITC Infotech’s hub in Riyadh reflects this commitment, bringing advanced capabilities closer to customers, investing in local talent, and enabling enterprises to adopt AI at scale as they compete in an increasingly digital world.