Saudi Wafi Energy hires top stratcom firm to build ‘trusted presence’ in Pakistan

Officials of Wafi Energy Pakistan and Nutshell Communications pose for a picture after signing a partnership agreement in Karachi, Pakistan, on March 17, 2025. (Nutshell Communications)
Short Url
Updated 18 March 2025
Follow

Saudi Wafi Energy hires top stratcom firm to build ‘trusted presence’ in Pakistan

  • Wafi Energy Pakistan partners with Nutshell Communications to enhance its brand position in country
  • Saudi fuel company made headlines last year when it acquired majority shares of Shell Pakistan Limited

ISLAMABAD: Saudi Arabia’s leading fuel station company, Wafi Energy Pakistan, this week announced its partnership with public relations and advocacy firm Nutshell Communications to enhance its presence in the South Asian country. 

Wafi Energy, an affiliate of the Asyad Group, made headlines last year when it became the majority shareholder of Shell Pakistan Limited (SPL) in November 2024. It now holds approximately 87.78 percent of the total issued share capital of SPL. However, the Shell brand will remain in Pakistan through retail and brand licensing agreements, with SPL as the exclusive brand licensee.

Wafi Energy announced it had partnered with Nutshell Communications, which says on its website it offers clients integrated PR, full spectrum marketing and communications services to build its brand’s reputation. 

“Nutshell Communications are experts at strategic communications and brand positioning,” Wafi Energy Pakistan CEO Zubair Shaikh was quoted in a press release issued by Nutshell Communications. “This partnership will play a key role in helping us build a strong, trusted presence in Pakistan’s energy landscape.”

Shaikh said the company aimed to invest in sustainable fuel and lubricants solutions, and advancing infrastructure to support Pakistan’s evolving energy needs.

Nutshell Group Chairman Azfar Ahsan reaffirmed his firm’s resolve to support transformative industry collaborations. 

“Global partnerships are essential to strengthen Pakistan’s economic resilience and energy independence,” Ahsan was quoted as saying. “Wafi Energy Pakistan’s presence significantly enhances Pakistan’s regional standing, and we are committed to nurturing this partnership toward continued growth and mutual success.”

Pakistan and Saudi Arabia have moved in recent months to further strengthen trade and investment ties. Pakistani and Saudi businesses signed several agreements and memoranda of understanding (MoUs) in October 2024 worth $2.8 billion. 

Islamabad is also eyeing Saudi investment in key sectors such as oil and gas, renewable energy, mining and minerals, infrastructure and others to keep its fragile $350 billion economy afloat.


‘Terrified’ Sydney man misidentified as Bondi shooter turns to Pakistan consulate for help

Updated 4 sec ago
Follow

‘Terrified’ Sydney man misidentified as Bondi shooter turns to Pakistan consulate for help

  • The man says he received death threats after his images were spread widely on social media
  • He sought consular help after relatives in home country began receiving alarmed phone calls

SYDNEY: A Sydney man said he had received death threats and was “terrified” to leave his home Monday after his photo was widely shared online as the gunman responsible for the Bondi Beach shooting.

A father and son duo opened fire on a Jewish festival at Australia’s best-known beach on Sunday evening, killing 15 people, including a child, and wounding 42 more.

Authorities have condemned the attack as an act of terrorism, though they have not named the two shooters — one killed at the scene, and the other now in hospital.

However, Australian public broadcaster ABC said the alleged assailant was Naveed Akram from the western Sydney suburb of Bonnyrigg, quoting an anonymous official, and other local media reported that police had raided his home.

Photos of a beaming man in a green Pakistan cricket jersey pinged across social media.

Some of the posts were shared thousands of times, drawing vitriolic comments.

But the photo was taken from the Facebook profile of a different Naveed Akram, who pleaded Monday for people to stop the misinformation in a video published by the Pakistan Consulate of Sydney.

“Per media reports, one of the shooters’ name is Naveed Akram and my name is Naveed Akram as well,” he said in the video.

“That is not me. I have nothing to do with the incident or that person,” he said, condemning the “terrible” Bondi Beach shooting.

“I just want everyone’s help to help me stop this propaganda,” he said, asking for users to report accounts that misused his photo, which he had shared in a 2019 post.

’ LIFE-THREATENING

The 30-year-old, who lives in a northwestern suburb of Sydney, told AFP he first heard around 9:30 p.m. on Sunday that he had been falsely identified as the shooter.

“I could not even sleep last night,” Akram told AFP by phone, adding he deleted all the “terrible” messages he got.

“I’m terrified. I could not go outside, like it’s a life-threatening issue, so I don’t want to risk anything... my family is worried as well, so it’s quite a hard time for me.”

He asked the Pakistan Consulate to put out the video because relatives in the country’s Punjab province were getting phone calls as well.

“It was destroying my image, my family’s image,” he said.

“People started to call them. They were worried, and they have told the police over there.”

The Pakistan native moved to Australia in 2018 to attend Central Queensland University and later did a masters at Sydney’s Holmes Institute.

Today he runs a car rental business, and he said Australia is “the perfect country.”

“I love this country. I have never had any safety issues here, like everyone is so nice, the people are so nice here,” Akram said.

“It’s only this incident that has caused me this trauma.”