Saudi Wafi Energy hires top stratcom firm to build ‘trusted presence’ in Pakistan

Officials of Wafi Energy Pakistan and Nutshell Communications pose for a picture after signing a partnership agreement in Karachi, Pakistan, on March 17, 2025. (Nutshell Communications)
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Updated 18 March 2025
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Saudi Wafi Energy hires top stratcom firm to build ‘trusted presence’ in Pakistan

  • Wafi Energy Pakistan partners with Nutshell Communications to enhance its brand position in country
  • Saudi fuel company made headlines last year when it acquired majority shares of Shell Pakistan Limited

ISLAMABAD: Saudi Arabia’s leading fuel station company, Wafi Energy Pakistan, this week announced its partnership with public relations and advocacy firm Nutshell Communications to enhance its presence in the South Asian country. 

Wafi Energy, an affiliate of the Asyad Group, made headlines last year when it became the majority shareholder of Shell Pakistan Limited (SPL) in November 2024. It now holds approximately 87.78 percent of the total issued share capital of SPL. However, the Shell brand will remain in Pakistan through retail and brand licensing agreements, with SPL as the exclusive brand licensee.

Wafi Energy announced it had partnered with Nutshell Communications, which says on its website it offers clients integrated PR, full spectrum marketing and communications services to build its brand’s reputation. 

“Nutshell Communications are experts at strategic communications and brand positioning,” Wafi Energy Pakistan CEO Zubair Shaikh was quoted in a press release issued by Nutshell Communications. “This partnership will play a key role in helping us build a strong, trusted presence in Pakistan’s energy landscape.”

Shaikh said the company aimed to invest in sustainable fuel and lubricants solutions, and advancing infrastructure to support Pakistan’s evolving energy needs.

Nutshell Group Chairman Azfar Ahsan reaffirmed his firm’s resolve to support transformative industry collaborations. 

“Global partnerships are essential to strengthen Pakistan’s economic resilience and energy independence,” Ahsan was quoted as saying. “Wafi Energy Pakistan’s presence significantly enhances Pakistan’s regional standing, and we are committed to nurturing this partnership toward continued growth and mutual success.”

Pakistan and Saudi Arabia have moved in recent months to further strengthen trade and investment ties. Pakistani and Saudi businesses signed several agreements and memoranda of understanding (MoUs) in October 2024 worth $2.8 billion. 

Islamabad is also eyeing Saudi investment in key sectors such as oil and gas, renewable energy, mining and minerals, infrastructure and others to keep its fragile $350 billion economy afloat.


Pakistan to hold major spectrum auction early next year, paving way for 5G rollout

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Pakistan to hold major spectrum auction early next year, paving way for 5G rollout

  • Pakistan’s IT Minister Shaza Fatima says auction aimed for late January or early February to ease congestion, improve Internet quality
  • ECC cleared auction framework after international benchmarking, as finance minister warns unsold spectrum causes economic losses

ISLAMABAD: Pakistan plans to complete a major telecom spectrum auction at the beginning of the next year, paving the way for the country’s first rollout of 5G services, Information Technology Minister Shaza Fatima said on Tuesday.

The planned auction comes amid mounting pressure on Pakistan’s telecom networks, with users and businesses complaining of slow Internet speeds and frequent disruptions as limited spectrum struggles to serve a population of about 240 million.

“Our effort is to complete this auction by the last week of January or the first week of February,” the minister told a joint news conference. “The quality of Internet service in Pakistan is not at par with international best practices or even regional standards, and one of the fundamental reasons for this is that spectrum is simply not available.”

She said Pakistan’s entire population currently operates on about 274 megahertz of spectrum, compared with around 600 megahertz in Bangladesh, leading to congestion that she likened to “trying to run eight lanes of traffic through two lanes.”

The minister said the government plans to auction nearly 600 megahertz of spectrum — the largest such auction in Pakistan’s history — including several frequency bands that have never been auctioned in the country before.

The move would improve 3G and 4G services and introduce 5G in Pakistan for the first time, she added.

Finance Minister Muhammad Aurangzeb said earlier at the news conference that the Economic Coordination Committee (ECC) had approved recommendations for the auction prepared by the Spectrum Advisory Committee after extensive consultations with telecom operators, regulators and consumers.

“Unsold spectrum directly translates into economic loss,” he said, adding that the committee had engaged a reputable international consultant, National Economic Research Associates, to advise on spectrum pricing, payment terms and auction design based on international benchmarks.

He said the government had reviewed those recommendations using what he described as a “Pakistan-first lens” before securing ECC approval, with the proposal now set to go to the cabinet for final clearance.