LONDON: Jordanian companies in the food sector will have a “remarkable opportunity” when they take part for the first time in the International Food and Drink Event, which begins on Monday at the ExCeL International Exhibition Centre in London, an official said Saturday.
The three-day exhibition will feature 1,500 exhibitors from around the world and is expected to attract about 30,000 global buyers and distributors from more than 105 countries.
Ahmed Khudari, chairman of the Jordan Exporters Association, highlighted the significance of the kingdom’s debut at the show, calling it a key step in promoting Jordanian food exports and expanding their presence in international markets.
“This first participation comes within the association’s strategy to promote Jordanian exports of food products and expand their presence in global markets,” he said.
Khudari added that IFE 2025 offered a major opportunity for Jordanian companies to showcase their products and increase their global visibility, particularly in the UK.
“The IFE 2025 is a remarkable opportunity for Jordanian companies to showcase the quality of their products to the world and contribute to promoting Jordanian exports globally, particularly in Britain, which is witnessing a growing demand for international foods, especially from Arab countries,” he said.
The exhibition will serve as a platform for Jordanian businesses to display a variety of products, including desserts, baked goods, spices, nuts and other food items.
Khudari highlighted the advantages of the British market — particularly the presence of a large Arab community — which he described as a “great opportunity for Jordanian companies to expand their businesses and strengthen their presence in this vital destination,” taking advantage of the free trade agreement signed between Jordan and the United Kingdom in 2021.
The show also offers networking opportunities, he said, highlighting the broader economic impact of increasing Jordanian exports, particularly in addressing economic challenges.
“Jordanian exports represent a solution to multiple economic challenges, as creating new markets for local products boosts production, supports industrial expansion and attracts new investments,” he said.
Khudari added that such efforts would also generate job opportunities for Jordanians, strengthen foreign currency reserves and improve the trade balance.
According to official data, Jordan-UK trade exchange amounted to approximately 303 million Jordanian dinars ($427.3 million) last year, with 62 million Jordanian dinars attributed to exports from the country.
