Jordanian food companies have ‘remarkable opportunity’ at London’s IFE 2025 exhibition

Ahmed Khudari, chairman of the Jordan Exporters Association, highlighted the significance of the kingdom’s debut at the show. (Petra)
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Updated 15 March 2025
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Jordanian food companies have ‘remarkable opportunity’ at London’s IFE 2025 exhibition

  • The three-day exhibition will feature 1,500 exhibitors from around the world and is expected to attract about 30,000 global buyers and distributors

LONDON: Jordanian companies in the food sector will have a “remarkable opportunity” when they take part for the first time in the International Food and Drink Event, which begins on Monday at the ExCeL International Exhibition Centre in London, an official said Saturday.

The three-day exhibition will feature 1,500 exhibitors from around the world and is expected to attract about 30,000 global buyers and distributors from more than 105 countries.

Ahmed Khudari, chairman of the Jordan Exporters Association, highlighted the significance of the kingdom’s debut at the show, calling it a key step in promoting Jordanian food exports and expanding their presence in international markets.

“This first participation comes within the association’s strategy to promote Jordanian exports of food products and expand their presence in global markets,” he said.

Khudari added that IFE 2025 offered a major opportunity for Jordanian companies to showcase their products and increase their global visibility, particularly in the UK.

“The IFE 2025 is a remarkable opportunity for Jordanian companies to showcase the quality of their products to the world and contribute to promoting Jordanian exports globally, particularly in Britain, which is witnessing a growing demand for international foods, especially from Arab countries,” he said.

The exhibition will serve as a platform for Jordanian businesses to display a variety of products, including desserts, baked goods, spices, nuts and other food items.

Khudari highlighted the advantages of the British market — particularly the presence of a large Arab community — which he described as a “great opportunity for Jordanian companies to expand their businesses and strengthen their presence in this vital destination,” taking advantage of the free trade agreement signed between Jordan and the United Kingdom in 2021.

The show also offers networking opportunities, he said, highlighting the broader economic impact of increasing Jordanian exports, particularly in addressing economic challenges.

“Jordanian exports represent a solution to multiple economic challenges, as creating new markets for local products boosts production, supports industrial expansion and attracts new investments,” he said.

Khudari added that such efforts would also generate job opportunities for Jordanians, strengthen foreign currency reserves and improve the trade balance.

According to official data, Jordan-UK trade exchange amounted to approximately 303 million Jordanian dinars ($427.3 million) last year, with 62 million Jordanian dinars attributed to exports from the country.


Hundreds flee to government-held areas in north Syria ahead of possible offensive

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Hundreds flee to government-held areas in north Syria ahead of possible offensive

Many of the civilians who fled used side roads to reach government-held areas
Men, women and children arrived in cars and pickup trucks that were packed with bags of clothes

DEIR HAFER, Syria: Scores of people carrying their belongings arrived in government-held areas in northern Syria on Friday ahead a possible attack by Syrian troops on territory held by Kurdish-led fighters east of the city of Aleppo.
Many of the civilians who fled used side roads to reach government-held areas because the main highway was blocked with barriers at a checkpoint that previously was controlled by the Kurdish-led and US-backed Syrian Democratic Forces, Associated Press journalists observed.
The Syrian army said late Wednesday that civilians would be able to evacuate through the “humanitarian corridor” from 9 a.m. to 5 p.m. Thursday. The announcement appeared to signal plans for an offensive against the SDF in the area east of Aleppo.
There were limited exchanges of fire between the two sides.
Men, women and children arrived in cars and pickup trucks that were packed with bags of clothes, mattresses and other belongings. They were met by local officials who directed them to shelters.
In other areas, people crossed canals on small boats and crossed a heavily damaged pedestrian bridge to reach the side held by government forces.
The SDF closed the main highway but about 4,000 people were still able to reach government-held areas on other roads, Syrian state TV reported.
A US military convoy arrived in Deir Hafer in the early afternoon but it was not immediately clear whether those personnel will remain. The US has good relations with both sides and has urged calm.
Inside Deir Hafer, many shops were closed and people stayed home.
“When I saw people leaving I came here,” said Umm Talal, who arrived in the government-held area with her husband and children. She added that the road appeared safe and her husband plans to return to their home.
Abu Mohammed said he came from the town of Maskana after hearing the government had opened a safe corridor, “only to be surprised when we arrived at Deir Hafer and found it closed.”
SDF fighters were preventing people from crossing through Syria’s main east-west highway and forcing them to take a side road, he said.
The tensions in the Deir Hafer area come after several days of intense clashes last week in Aleppo, previously Syria’s largest city and commercial center, that ended with the evacuation of Kurdish fighters from three neighborhoods north of the city that were then taken over by government forces.
The fighting broke out as negotiations stalled between Damascus and the SDF over an agreement reached in March to integrate their forces and for the central government to take control of institutions including border crossings and oil fields in the northeast.
The US special envoy to Syria, Tom Barrack, posted on X Friday that Washington remains in close contact with all parties in Syria, “working around the clock to lower the temperature, prevent escalation, and return to integration talks between the Syrian government and the SDF.”
The SDF for years has been the main US partner in Syria in fighting against the Daesh group, but Turkiye considers the SDF a terrorist organization because of its association with Kurdish separatist insurgents in Turkiye.