Georgina Rodriguez teams up with Mayyas dance troupe for new campaign  

Rodriguez starred in an advertisement for Egyptian real estate company Horizon Egypt Developments. (Instagram)
Short Url
Updated 04 March 2025
Follow

Georgina Rodriguez teams up with Mayyas dance troupe for new campaign  

DUBAI: Argentine model Georgina Rodriguez has joined forces with Lebanese dance group Mayyas, who won the 17th season of “America's Got Talent,” for a new campaign.

They starred in an advertisement for Egyptian real estate company Horizon Egypt Developments, where Rodriguez and the Mayyas promote Saada, a real estate development in New Cairo in Egypt.

The video opens with a formal outdoor gathering in a desert setting, where guests dressed in evening attire socialize under draped golden canopies and soft candlelight. 

Rodriguez arrives in a shimmering gold, form-fitting gown, drawing attention as she walks through the crowd.

She stops and watches as the Mayyas perform a choreographed routine to orchestral music. The dancers were dressed in black and gold outfits, paired with gold eye masks, moving in the synchronized formations they have become famous for.

During the event, a waiter hands Rodriguez a letter. After reading it, she makes a phone call and says in Spanish, “Pack my bags. She reached before me.” The scene then transitions to her getting into a luxury car and when the driver asks for their destination, she responds: “It’s always Saada.”

This is not Rodriguez’s first campaign for Saada. In October, she led a campaign for Saada Sahel, another real estate development on Egypt’s North Coast.

In the video, she was seen speaking on the phone, saying: “I already got the tickets, we are going next summer.”

For the campaign, she wore a white lace-trimmed sundress with spaghetti straps and a fitted bodice featuring intricate lace detailing.

The look was accessorized with a necklace from Egyptian brand Nado’s Jewelry’s Perle collection, which includes large, rounded links alternating between polished gold and diamond-encrusted surfaces. 

Teaming up with Rodriguez and winning “America’s Got Talent” are not the only global milestones for the Mayyas.

In 2023, Nadim Cherfan, the founder and choreographer of the dance troupe, reached a major career milestone when he choreographed part of Beyonce’s performance at the grand opening of Atlantis The Royal in Dubai.

“To the artist of my life Beyonce, thank you for making my dream come true. Thank you for being the humblest, most professional and phenomenal human that you are,” he shared on social media at the time.


Mini op-ed: Coffee, fasting and finding your rhythm this Ramadan

Updated 17 February 2026
Follow

Mini op-ed: Coffee, fasting and finding your rhythm this Ramadan

DUBAI: Ramadan is a month of reflection, balance and listening more closely to our bodies. It is also a time when everyday rituals, including coffee, naturally shift. Rather than giving it up completely, many people simply change how, when and what they drink. And that is where a little understanding can go a long way.

There is no single “right” way to enjoy coffee during Ramadan. Taste preferences, caffeine sensitivity, work schedules and sleep patterns are deeply personal. The key is finding what supports you during the fast.

Suhoor, the pre-dawn meal before fasting begins, is often where people think carefully about caffeine. Some find a small coffee helps them feel alert through the morning. Others prefer to avoid it so they can return to sleep more easily after the meal. How you metabolize caffeine plays a big role here, some people feel energized for hours, while others crash quickly or feel jittery.

Choosing a lower-caffeine option can help. Coffees made from 100 percent Arabica beans naturally contain less caffeine than Robusta, while still offering plenty of flavor and aroma.

Iftar, traditionally broken with water and dates, is usually followed by a light meal or soup. Coffee often comes later, once the body has rehydrated and blood sugar levels have stabilized. Enjoyed mindfully, it can be part of a beautiful evening ritual rather than a stimulant.

There is no single “right” way to enjoy coffee during Ramadan. Taste preferences, caffeine sensitivity, work schedules and sleep patterns are deeply personal. (Shutterstock) 

One of the most important things to remember during Ramadan is hydration. Coffee should never replace water, especially when fasting hours are long. Drinking enough water between iftar and suhoor helps reduce fatigue and headaches far more effectively than extra caffeine.

Added sugar in coffee can also cause blood sugar spikes, followed by dips in energy. If you enjoy sweetness, try reducing it slightly or pairing coffee with food to soften the impact.

If you are worried about caffeine withdrawal during Ramadan, decaffeinated coffee can be a very helpful bridge. High-quality decaf, such as coffee processed using the Swiss water method (which avoids chemical solvents), retains flavor while removing most of the caffeine.

Ramadan is not about restriction for restriction’s sake. It is about awareness, intention and care, including care for your own body. Coffee can absolutely remain part of that journey, as long as it’s enjoyed thoughtfully.

Whether you choose to drink less, switch origins, reduce caffeine or simply slow down and savor it more, the best coffee choice this Ramadan is the one that supports your rhythm, your rest and your well-being.

Here are a few RAW coffees that feel gentle, balanced and comforting during Ramadan:

RITUAL Blend
Created at the request of many customers from the Levant, this is our only blend that combines Arabica with a small amount of Robusta. The result is a bold, full body with very low acidity. Smooth and grounding, it works beautifully as espresso, Moka pot or Turkish coffee, and pairs well with milk.

Brazil — Serra Dos Ciganos (Single Origin)
A beautifully approachable coffee with tasting notes of roasted hazelnuts, nougat, baker’s chocolate and pear. Comforting and elegant, especially when brewed.

Guatemala — Pampojila Natural
Often chosen as a “breakfast coffee”, this is gently sweet with notes of brown sugar, nuts and orange, offering a medium body and soft fruit character.

Mexico — Mazateca
Another favourite for earlier in the day, with flavors of orange, malted barley and cacao, balanced, warm and easy to drink.

Kim Thompson is the founder and director of Culture & Brand at RAW Coffee Co.