Surge in Saudi tourism to Egypt signals growing demand

With a deep understanding of Gulf travelers’ expectations, Savoy Group offers a tailored luxury experience, featuring private villas and world-class entertainment.
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Updated 27 February 2025
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Surge in Saudi tourism to Egypt signals growing demand

The influx of Saudi tourists to Egypt has seen a significant rise, reinforcing the country’s status as a premier travel destination for Saudi visitors. 

According to an Almosafer travel trends report, Saudi Arabia ranks among Egypt’s top three source markets, highlighting a growing preference for luxury experiences, particularly in world-renowned resort destinations like Sharm El-Sheikh.

In 2024, Egypt welcomed a record-breaking 15.78 million international tourists, with Saudi Arabia playing a pivotal role in this surge. Saudi visitor arrivals increased by 25 percent year on year, reflecting both the country’s growing outbound tourism and Egypt’s continued appeal as a favored travel hub.

Spending patterns among Saudi travelers further highlight their economic contribution. In 2024, Saudi tourists spent an estimated SR5.6 billion ($1.5 billion) in Egypt. With Saudi visitors spending an average of $300 per day, the hospitality sector, particularly five-star resorts, continue to benefit from high-value Saudi tourism.

As international travel preferences evolve, Saudi tourists are increasingly opting for premium accommodations that offer exclusivity, privacy, and high-end services. This shift has led to a growing demand for five-star hotels and resorts such as Savoy Group’s portfolio across Egypt’s top destinations.

In December 2024, hotel occupancy rates across Egypt averaged 69 percent, marking a 25 percent increase from the previous year. In major resort areas, occupancy exceeded 75 percent, reflecting the heightened demand for upscale hospitality experiences.

Savoy Group operates a collection of award-winning resorts in Sharm El-Sheikh. With a deep understanding of Gulf travelers’ expectations, Savoy Group offers a tailored luxury experience, featuring private villas, premium suites, and world-class entertainment at Soho Square, the region’s premier leisure hub.

For guests seeking the highest level of privacy and exclusivity, Royal Savoy Villas provide an unparalleled stay with private pools, personal butler services, and breathtaking views of White Knight Beach. The broader Savoy portfolio, including Savoy Hotel and Sierra Sharm El-Sheikh, caters to families and couples alike, offering a blend of refined comfort, leisure activities, and fine dining.

Beyond its world-class accommodations, Savoy Group enhances the Saudi travel experience with a variety of cultural and entertainment offerings. Soho Square, a landmark entertainment district, provides shopping, gourmet dining, and family-friendly attractions, making it a central part of Sharm El-Sheikh’s tourism appeal. With halal-certified dining options, family-oriented facilities, and a commitment to Arabian hospitality, Savoy Group continues to be a preferred choice for Saudi travelers.

With the sustained rise in Saudi arrivals and their preference for premium stays, Egypt’s luxury hospitality sector, led by brands like Savoy Group, is poised for further expansion, catering to the evolving needs of high-spending travelers from the Kingdom and the wider region.


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.