Surge in Saudi tourism to Egypt signals growing demand

With a deep understanding of Gulf travelers’ expectations, Savoy Group offers a tailored luxury experience, featuring private villas and world-class entertainment.
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Updated 27 February 2025
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Surge in Saudi tourism to Egypt signals growing demand

The influx of Saudi tourists to Egypt has seen a significant rise, reinforcing the country’s status as a premier travel destination for Saudi visitors. 

According to an Almosafer travel trends report, Saudi Arabia ranks among Egypt’s top three source markets, highlighting a growing preference for luxury experiences, particularly in world-renowned resort destinations like Sharm El-Sheikh.

In 2024, Egypt welcomed a record-breaking 15.78 million international tourists, with Saudi Arabia playing a pivotal role in this surge. Saudi visitor arrivals increased by 25 percent year on year, reflecting both the country’s growing outbound tourism and Egypt’s continued appeal as a favored travel hub.

Spending patterns among Saudi travelers further highlight their economic contribution. In 2024, Saudi tourists spent an estimated SR5.6 billion ($1.5 billion) in Egypt. With Saudi visitors spending an average of $300 per day, the hospitality sector, particularly five-star resorts, continue to benefit from high-value Saudi tourism.

As international travel preferences evolve, Saudi tourists are increasingly opting for premium accommodations that offer exclusivity, privacy, and high-end services. This shift has led to a growing demand for five-star hotels and resorts such as Savoy Group’s portfolio across Egypt’s top destinations.

In December 2024, hotel occupancy rates across Egypt averaged 69 percent, marking a 25 percent increase from the previous year. In major resort areas, occupancy exceeded 75 percent, reflecting the heightened demand for upscale hospitality experiences.

Savoy Group operates a collection of award-winning resorts in Sharm El-Sheikh. With a deep understanding of Gulf travelers’ expectations, Savoy Group offers a tailored luxury experience, featuring private villas, premium suites, and world-class entertainment at Soho Square, the region’s premier leisure hub.

For guests seeking the highest level of privacy and exclusivity, Royal Savoy Villas provide an unparalleled stay with private pools, personal butler services, and breathtaking views of White Knight Beach. The broader Savoy portfolio, including Savoy Hotel and Sierra Sharm El-Sheikh, caters to families and couples alike, offering a blend of refined comfort, leisure activities, and fine dining.

Beyond its world-class accommodations, Savoy Group enhances the Saudi travel experience with a variety of cultural and entertainment offerings. Soho Square, a landmark entertainment district, provides shopping, gourmet dining, and family-friendly attractions, making it a central part of Sharm El-Sheikh’s tourism appeal. With halal-certified dining options, family-oriented facilities, and a commitment to Arabian hospitality, Savoy Group continues to be a preferred choice for Saudi travelers.

With the sustained rise in Saudi arrivals and their preference for premium stays, Egypt’s luxury hospitality sector, led by brands like Savoy Group, is poised for further expansion, catering to the evolving needs of high-spending travelers from the Kingdom and the wider region.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.