Pakistani startup EduFi wins first prize at LEAP 2025 in Riyadh

Pakistani startup EduFi, owned by Aleena Nadeem (9R), among six winners at the Rocketfuel Pitch Competition during LEAP 2025 in Riyadh on February 19, 2025. (Photo courtesy: Facebook/@LEAPandInnovate)
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Updated 20 February 2025
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Pakistani startup EduFi wins first prize at LEAP 2025 in Riyadh

  • EduFi wins Rocket Fuel Pitch International Competition by beating over 2,000 other companies
  • Education fintech streamlines borrowing process for students, helping them finance education

ISLAMABAD: Pakistani education fintech startup EduFi bagged first place at an international competition held recently during the four-day LEAP 2025 tech conference in Saudi Arabia, Pakistan’s state television said on Thursday, bagging $250,000 as cash prize after beating over 2,000 competitors.
The international tech conference was held from Feb. 9-12 at the Riyadh International Convention and Exhibition Center in Malham. Among the highlights of the conference was the Rocket Fuel Pitch Competition for startups, which provides entrepreneurs with an opportunity to showcase innovative ideas to a global audience of investors and industry leaders.
EduFi streamlines the borrowing process for students, helping them finance their education. It does its own credit-vetting, then pays tuition for approved students who repay the loan on a monthly basis as they study. It won first prize at the Rocket Fuel Pitch Competition last week.
“Aleena Nadeem from Pakistan has won first place and a cash prize of $250,000 at the International Information Technology Exhibition leap held recently in Saudi Arabia,” Pakistan Television (PTV) said in a report.
“This is the First time in the history of the Rocket Fuel Pitch International competitions that Pakistan has achieved this honor,” the state-run media said, adding that EduFi beat 2,000 competitors to win first prize.
EduFi’s founder and CEO Aleena Nadeem received the award at the ceremony held last week in Riyadh. An MIT graduate who interned at McKinsey during college and then worked in London for Goldman Sachs and Ventura Capital, Nadeem has been involved in education issues since she was in high school, as per Forbes. 
She was included in Forbes 30 Under 30 Asia list in 2024 for her work with EduFi.


Pakistan launches digital tools to trace life insurance claims, tighten motor insurance enforcement

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Pakistan launches digital tools to trace life insurance claims, tighten motor insurance enforcement

  • SECP rolls out SMS-based Life Insurance Policy Finder, orders insurers to join Motor Insurance Repository
  • The regulator says centralized data will help authorities verify coverage, reduce long-unclaimed benefits

KARACHI: Pakistan’s securities regulator on Monday announced two digital initiatives aimed at overhauling how insurance data is stored and accessed, in a push to strengthen enforcement, improve transparency and make it easier for citizens to trace insurance coverage.

The Securities and Exchange Commission of Pakistan (SECP) announced in two separate statements it had introduced a nationwide Life Insurance Policy Finder to help families identify policies held by deceased relatives. It also directed all non-life insurers to join a centralized Motor Insurance Repository (MIR).

Both systems, developed with the Central Depository Company (CDC), seek to address longstanding gaps in a sector where weak records, low compliance and limited data-sharing have left motorists, policyholders and beneficiaries without reliable recourse.

“The Securities and Exchange Commission of Pakistan (SECP), in collaboration with the Central Depository Company of Pakistan Limited (CDC) and the Insurance Association of Pakistan (IAP), has introduced the Life Insurance Policy Finder Service,” it said in one of the statements. “This initiative is designed to facilitate the general public in locating life insurance policies of deceased loved ones.”

“The service addresses a long-standing challenge faced by families who remain unaware of life insurance policies held by their deceased relatives,” it added. “This lack of awareness often results in legitimate claims and benefits remaining unclaimed for years.”

The SECP said the initiative aims to strengthen consumer protection, promote transparency and provide structured and secure access to insurance benefits for rightful heirs and beneficiaries.

Under the new policy-finder service, which goes live on Dec. 15, individuals can send the CNIC number of the deceased via SMS to 99833.

If a policy exists, the relevant insurer will contact the beneficiary to verify details and guide them through the claims process. Life insurers and family takaful operators have also been instructed to participate fully and respond to queries within set turnaround times.

Separately, on the motor insurance side, all non-life insurers underwriting vehicle policies are required to sign a service-level agreement with the CDC within 60 days and begin uploading complete and validated policy data to the MIR.

The repository will allow provincial and federal authorities to verify third-party insurance coverage, a requirement that exists on paper but remains loosely enforced nationwide.

The SECP said the measures form part of its broader effort to promote digital transformation, improve compliance and safeguard consumer interest.

“A centralized and validated data repository will allow authorities to verify insurance coverage efficiently, addressing significant gaps in compliance,” it added.