GymNation sells record-breaking 5,000 memberships within 24 hours of Riyadh launch

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Updated 20 February 2025
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GymNation sells record-breaking 5,000 memberships within 24 hours of Riyadh launch

GymNation has announced another record for the Middle East fitness market, selling an unprecedented 5,000 memberships within just 24 hours of its Riyadh launch. 

The two new Riyadh locations — a men’s and a women’s facility, located on Thumamah Road in the Qurtubah District, will open in July, and mark GymNation’s first gyms in the Saudi capital to add to its existing locations across Jeddah and Alkhobar.

Joshua Whiteley, GymNation KSA country director, said: “We are thrilled to see such an incredible initial reception from the residents of Riyadh. Based on the success of our previous launches in Jeddah and Alkhobar, we always expected our launch in the capital to go well, but to surpass 5,000 sales within just 24 hours is not just a new milestone for GymNation, but a clear sign that Saudi Arabia really is embracing fitness and wellness like never before.”

Already the UAE’s No. 1 gym chain, GymNation has quickly made a name for itself in Saudi Arabia within just a year of launching, offering world-class facilities that prioritize affordability, flexibility, and inclusivity.

GymNation’s new Riyadh locations will feature more than 6,000 square meters of state-of-the-art gym space, dedicated to making Riyadh fitter than ever before.

From Saudi Arabia’s first HYROX Performance Center to the country’s largest Reformer Pilates studio, GymNation is raising the bar for what a gym should be. Members have access to the widest selection of group exercise classes, including LES Mills, cycling, yoga, and more, along with premium recovery facilities such as ice baths and dedicated wellness zones — delivering a truly world-class fitness experience for an unmatched, pay-monthly membership price.

Loren Holland, CEO and founder, GymNation, said: “The response to our Riyadh launch further highlights the enormous appetite for high-quality, affordable fitness facilities in Saudi Arabia. The gyms we are about to open in Riyadh are truly next-level, and we can’t wait to show everyone what they’ve been missing.”

GymNation’s successful Riyadh launch also coincides with the opening of its new regional headquarters. Located in Riyadh, this 1,000-square-meter space will support the growth and operations of GymNation both throughout the Kingdom and the wider GCC.

Holland added: “The locations we opened in the Kingdom in 2024 are all performing incredibly well, and we already have a membership base in excess of 30,000 people, 60 percent of whom did not own a gym membership prior to joining GymNation. All of this reinforces the desire to scale our presence rapidly, and we are fully committed to our Saudi Arabia expansion plans, with the significant investment into our Riyadh head office and our Saudi-based management team highlighting this. 

“Fueled by initiatives driven by Saudi Arabia’s Vision 2030, and with the support of the Ministry of Sport and the Ministry of Investment, we are accelerating our mission to make world-class fitness facilities more accessible across the Kingdom. With at least 20 new locations set to open in 2025, we are just getting started.”


LuLu marks Founding Day with ‘Made in Saudi’ campaign

Updated 25 February 2026
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LuLu marks Founding Day with ‘Made in Saudi’ campaign

The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.

The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.