ISLAMABAD: Nearly 250 Pakistani firms are participating in the 30th edition of Gulfood trade exhibition in Dubai and are showcasing various Pakistani agro-based products to global buyers, the Pakistani consulate said on Monday.
Since its inception in 1987, Gulfood has become a powerful trade forum and has been driving the global food and beverage industry forward. The event, running from Feb. 17 till Feb. 21, will be featuring over 5,500 exhibitors from 129 countries.
Pakistan’s Ambassador Faisal Niaz Tirmizi inaugurated the Pakistan Pavilion at the exhibition held at the Dubai World Trade Center on Monday, where 45 Pakistani companies are showcasing rice, cereals, meat, dairy, spices, cheese, processed food, bakery items, salt, herbal products, honey, horticulture, juices and beverages.
These companies are participating under the umbrella of the Trade Development Authority of Pakistan (TDAP), while another 200 Pakistani firms are participating privately in Gulfood 2025, reflecting the country’s growing presence in the global food market, according to the Pakistani consulate.
“It is a matter of great pride that 45 companies under TDAP, along with a total of 200 Pakistani companies privately, are participating in this prestigious event,” Ambassador Tirmizi said after the launch of Pakistan Pavilion.
“Our stalls are ideally designed and strategically located, with increased space to attract local and global buyers. There is significant interest in our products, including basmati rice, spices, pink salt and cheese.”
He highlighted the upward trend in Pakistan’s agro-based exports, particularly to the Middle East and North Africa (MENA) region, and emphasized the United Arab Emirates’ (UAE) role as one of Pakistan’s key trading partners.
“Gulfood offers an unparalleled platform for collaboration and innovation, enabling Pakistani exporters to maximize business-to-business opportunities through knowledge exchange, networking and collaboration with global business leaders,” the ambassador said.
The UAE is Pakistan’s third-largest trading partner after China and the United States, and a major source of foreign investment valued at over $10 billion in the last 20 years, according to the UAE’s foreign ministry. Policymakers in Pakistan consider the Gulf country an optimal export destination due to its geographical proximity, which minimizes transportation and freight costs while facilitating commercial transactions.
Ali Zeb Khan, the trade and investment counselor at the Pakistani consulate, shared that Pakistan’s agri-food exports had reached $8 billion globally in fiscal year 2023-24, which ended in June, marking a 37 percent increase compared to the previous year.
“This growth was driven by significant increases in the exports of rice, maize, sesame, meat, edible fruits, and vegetables,” he said.
On the occasion, Shabbir Merchant, president of the Pakistan Business Council Dubai, pledged full support to Pakistani exhibitors, emphasizing the council’s commitment to promoting Pakistani products in the UAE and beyond.
Nearly 250 Pakistani firms showcase agro-based products at Gulfood trade exhibition in Dubai
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Nearly 250 Pakistani firms showcase agro-based products at Gulfood trade exhibition in Dubai
- Since its inception in 1987, Gulfood has become a powerful trade forum and has been driving the global food and beverage industry forward
- Pakistani companies are presenting rice, meat, dairy, spices, cheese, processed food, bakery items, salt, and others products at the event
Karachi mall inferno came after ignored warnings, delayed response
- Documents show Gul Plaza violated building regulatory standards for over a decade
- Authorities warned the situation was dire in the last review happened two years ago
KARACHI: Muhammad Imran did not take the fire seriously at first, thinking it was another small spark at the Karachi mall that would be quickly extinguished by fellow shop owners.
But smoke seeped through ducts and blackened the air in seconds. The lights went out soon after and phone flashlights turned useless, people could no longer see their own hands, he said.
Imran, who has diabetes and has undergone heart surgery, managed only a few steps before nearly giving up. “It felt like doomsday,” he said. “You couldn’t see the person next to you.”
The blaze would rage for nearly two days and reduce Gul Plaza, a multi-story complex of 1,200 family-run shops selling children’s clothes, toys, crockery and household goods, to ash.
At least 67 people were killed, with 15 still missing and feared dead, police official Asad Ali Raza said, in the January 17 blaze, the Pakistani port city’s largest in over a decade.
Imran’s escape from the inferno, along with more than a dozen others who spoke to Reuters, was hampered by locked doors, poor ventilation, and crowded corridors. When they eventually got out, the survivors watched Gul Plaza crumble as rescue efforts faced delays and poor resources.
Police said the fire appeared to have started at an artificial flower shop and may have been caused by children playing with matches. They added that all but three of the 16 exits were locked, which was routine practice after 10 p.m.
Documents reviewed by Reuters showed Gul Plaza, located on a major artery in Karachi’s historic city center and built in the early 1980s, had violated building regulatory standards for over a decade, with authorities warning the situation was dire in the last review two years ago.
Gul Plaza’s management did not respond to repeated requests for comment.
LONG PAPER TRAIL
Records from the provincial Sindh Building Control Authority showed court cases filed over Gul Plaza’s lack of safety compliance in 1992, 2015 and 2021, as well as records of unauthorized construction.
The files reviewed by Reuters do not detail the outcomes of those cases, including whether fines were imposed or whether violations were fully remedied. SBCA did not respond to queries on enforcement action taken.
A Nov. 27, 2023, survey by the fire department, covering more than 40 commercial buildings in the area, cited inadequate firefighting equipment, blocked escape routes, faulty alarms, poor emergency lighting and a lack of fire safety training for occupants and staff.
A follow-up audit by the fire department in January 2024 placed Gul Plaza among buildings that failed to meet regulations, with inspectors marking key safety categories, including access to firefighting equipment, alarm systems and electrical wiring conditions, as “unsatisfactory.”
Separately, documents describing inspections by Karachi’s Urban Search and Rescue teams in late 2023 and early 2024 that were reviewed by Reuters also showed Gul Plaza was among several markets and commercial buildings flagged for deficiencies in one or more fire safety categories.
‘PEOPLE WERE PANICKING’
“Young boys were crying. People were panicking,” Imran said, when they were confronted by locked exits.
Others smashed doors and locks as they moved through the darkness, holding hands and forming human chains to avoid getting lost.
With no way down, they ran to the roof, where 70 people, including families and children, were trapped for nearly an hour, survivors said. The smoke was even worse there, funnelled upward by the building’s design, making it impossible to see even the neighboring buildings.
Then the wind changed.
A sudden gust pushed the smoke aside, revealing Rimpa Plaza next door. Young men crossed first, found a broken ladder and began ferrying people across one by one.
“I was the last to leave. I wanted to make sure everyone was safe,” Imran said. An ambulance from the Edhi Foundation charity was waiting on the other side.
WATCHED IT BURN
Many survivors said the response by the fire brigade was delayed and inadequate. Imran and other shop owners said they had escaped from the building and watched Gul Plaza turn into a molten inferno as the first firefighters arrived.
The first emergency call came at 10:26 p.m. from a teenager, with two fire vehicles reaching the site within 10 minutes and classifying the blaze as a Grade 3 fire, “the highest category for an urban area,” said a provincial government spokesperson Sukhdev Assardas Hemnani.
A citywide emergency was declared by 10:45 p.m., triggering the mobilization of resources from across Karachi, he said.
Shopkeepers said the first engine soon ran out of water and left to refill but Hemnani said those allegations were inaccurate.
Firefighters used “water, foam, chemicals and sand,” he said, adding the blaze was difficult to control because the building contained more than 50 gas cylinders and flammable material such as perfumes, generator fuel and car batteries.
Many of the shops were stocked to the brim because of the holy month of Ramadan in February-March, Pakistan’s biggest shopping season.
The first fire truck was not delayed, Hemnani said, but later arrivals were slowed by heavy traffic on a busy Saturday night and a crowd of over 3,000 people that had gathered outside the mall.
The fire department did not respond to requests for comment.
‘NO LONGER AMONG US’
Survivors said many of the missing were shop employees and traders who tried to help others escape — or went back inside looking for family members.
Abdul Ghaffar, a toy store employee who had worked in Gul Plaza for two decades, said one of his cousins was among those still unaccounted for after helping others flee.
His cousin’s mobile phone voice message, in which he can be heard apologizing to his family, was circulated widely on social media.
“He was helping people escape,” Ghaffar said. “That’s how he died.” Three other relatives remain missing, he said, with the family still waiting for identification through DNA testing.
Several shopkeepers said the losses have scarred the market’s tightly knit community.
“All of this keeps replaying in front of my eyes. People we saw daily are no longer among us. God was kind to us — our lives were saved — but I still cannot understand what kind of fire this was,” said Imran.










