DUBAI: Dutch-Moroccan-Egyptian model Imaan Hammam took to Instagram to announce the launch of her new archival project, Ayni, which will highlight significant contributions to Arab film, art, music and literature.
“Meet Ayni (@ayni.vault), an archive dedicated to the preservation and promotion of Arab artistic expression through ‘my eyes,’” Hammam captioned the post on Instagram.
“Follow along as I highlight some of the most significant contributions to Arab film, art, music, and literature — both old and new — and celebrate the talented artists behind them. This project holds such a special place in my heart, and I hope you enjoy it just as much as I enjoy curating it.”
Late last year, the model made waves when she delivered the opening remarks at the highly regarded Fashion Trust Arabia Awards’ sixth event, which took place in Marrakech, Morocco.
The 28-year-old went on stage in a gorgeous black kaftan from Moroccan designer Selma Benomar. The heavily embroidered look highlighted Moroccan artistry and design, and paid tribute to the country’s royal family.
“So honored to open this year’s @fashiontrustarabia Awards here in the motherland,” Hamman said on Instagram. “Celebrating Arab artistry in the place where my roots run deep made this experience truly special. Proud to uplift the creativity that makes our culture unique. A special thank you to @selma_benomar_caftan for designing this gorgeous Moroccan custom-made caftan.”
Although Hammam was born and raised in Amsterdam, her mother is from Morocco and she visits the country frequently.
Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.
Hammam has appeared on the runway for leading fashion houses such as Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few, and starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and others.
Celebrity guests at the Fashion Trust Arabia ceremony included Emirati singer Balqees Fathi, British model Jourdan Dunn, Lebanese-British fashion entrepreneur Karen Wazen and American-Lebanese supermodel Nour Arida.
