JEDDAH: Spanish football league La Liga on Saturday launched an Arabic account on TikTok in a bid to connect with millions of football fans in the Arab world.
It is part of the league’s efforts to reach and engage with its followers in the Middle East and North Africa region, a media statement said.
“We are thrilled to launch the Arabic TikTok account, as it represents the culmination of all the efforts La Liga has made in the MENA region over the past years,” said Maite Ventura, managing director for MENA.
“We believe that Arab fans deserve high-quality digital content that meets their expectations. This account will bring us closer to them than ever before,” she added.
The initiative marks another step in La Liga’s digital success, as it remains the most-followed football league in the world online, boasting more than 245 million followers across 16 platforms in 20 different languages.
Mohammed Harb, head of partnerships at TikTok MENA, said: “We are delighted to be part of this special step for La Liga.
“Launching a TikTok account in Arabic reinforces the league’s commitment to bringing fans closer to the game they love, providing the TikTok community with a platform that reflects the unique culture and passion of Arab football fans.”
The La Liga Arabic TikTok account will be a hub for all the thrilling highlights from La Liga EA Sports matches, coinciding with the intense competition in the league.
Arab football stars will also receive special attention, as La Liga has hosted more than 80 Arab players throughout its history, from Morocco, Algeria, Tunisia, Mauritania, Saudi Arabia, Egypt, Qatar and Syria.
Beyond match highlights, the account will offer a diverse range of visual content, featuring contributions from influencers, players, journalists and fans across the Arab world.
La Liga launches Arabic TikTok account to connect with millions of Arab football fans
https://arab.news/ypwet
La Liga launches Arabic TikTok account to connect with millions of Arab football fans
- ‘It represents the culmination of all the efforts La Liga has made in the MENA region over the past years,’ says managing director
- Account will act as a hub for thrilling highlights from La Liga EA Sports matches
Al-Ahli hand Al-Nassr first defeat of SPL campaign in Jeddah thriller
- Ronaldo fluffs his lines as league leaders beaten 3-2
- Win strengthens Al-Ahli’s hold on 4th place, just 6 points off top
RIYADH: Al-Ahli beat Al-Nassr 3-2 in a Saudi Pro League thriller in Jeddah on Friday night, handing Cristiano Ronaldo’s charges their first league defeat of the season.
Al-Ahli made a blistering start, needing just 59 seconds to threaten the Al-Nassr goal. Nawaf Al-Aqidi saved Wenderson Galeno’s initial effort before Matheus Goncalves blazed the rebound over the bar.
The hosts remained on the front foot, repeatedly exploiting the space behind right-back Sultan Al-Ghannam. That approach paid dividends in the seventh minute, when Galeno broke into space and squared the ball to Ivan Toney, who finished calmly to open the scoring.
Al-Ahli continued to target the same channel, with Galeno again involved as he laid the ball off to Ali Majrashi, whose effort drifted inches wide of the post.
Majrashi redeemed himself minutes later when a long ball, combined with a clever run from Toney, broke the Al-Nassr offside trap. The English striker confidently finished past Al-Aqidi in the 20th minute for his second goal of the night and his eighth of the league campaign.
By the half-hour mark, Al-Ahli were firmly in control, with Al-Nassr struggling to create any clear chances. That changed in the 30th minute when a bold long-range effort from center back Abdulelah Al-Amri was mishandled by goalkeeper Abdulrahman Al-Sanbi, allowing the visitors to pull one back.
Momentum swung in Al-Nassr’s favor, although Saad Al-Nasser denied Feras Al-Brikan a potential third goal for Al-Ahli with a brave slide tackle on the edge of the six-yard box.
That missed opportunity proved costly, when on the brink of halftime Al-Amri rose highest to head home the equalizer.
Stoppage time brought further drama, as Al-Nassr went close at one end before Al-Ahli launched a swift counterattack and found Toney inside the box. The former Brentford striker struck the post to cap a thrilling first half.
The intensity was maintained in the second half, but it was Al-Ahli who regained the upper hand. A corner delivered to the far post in the 54th minute was met by Toney, who cleverly flicked the ball back into the danger area with his heel for Merih Demiral to score.
Al-Nassr were handed a golden opportunity to equalize just after the hour when Ronaldo found space in front of goal. But the league’s joint top scorer stumbled as he attempted to control the ball and the chance went begging.
Al-Ahli held firm through to the final whistle, although tempers flared deep into stoppage time.
Majrashi was shown a red card following a late scuffle, while Al-Nassr were also reduced to 10 when Nawaf Bu Washl was dismissed for denying Saleh Abou Al-Shamat a clear goalscoring opportunity as the last defender.
Elsewhere in the league, Georginio Wijnaldum inspired Al-Ettifaq to their fifth victory of the season with his second consecutive brace.
The Dutch midfielder opened the scoring in the 54th minute before converting from the spot in the 76th, leading The Commandos to a 2-0 win over Al-Okhdood and lifting them temporarily into seventh place on 19 points.
In the day’s third fixture, Samir Caetano’s stoppage-time equalizer earned Al-Najma their second point of the season in a dramatic 2-2 draw against Al-Khaleej.
The SPL action resumes on Saturday, with Al-Fateh hosting Al-Shabab, followed by Al-Fayha against Al-Kholood and Al-Ittihad versus Al-Taawoun.
