Jeddah celebrates global culinary extravaganza at Food Culture Festival

Organized by the Culinary Arts Commission in partnership with the Quality of Life Program. (Supplied)
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Updated 15 February 2025
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Jeddah celebrates global culinary extravaganza at Food Culture Festival

  • Festival heads west after successful events in Alkhobar and Riyadh
  • Workshops, musical performances, and global cuisine on offer

JEDDAH: After successful events in Alkhobar and Riyadh, the much-anticipated Food Culture Festival is taking place at Jeddah’s Wonder District from Feb. 12 to 16.

Organized by the Culinary Arts Commission in partnership with the Quality of Life Program, the event showcases a rich blend of local and international culinary experiences.

The festival in Jeddah features four zones, each offering a different aspect of the culinary world.




Organized by the Culinary Arts Commission in partnership with the Quality of Life Program. (Supplied)

In the food exhibitors’ area, attendees can savor various cuisines, from traditional Saudi dishes to international delicacies, allowing them to embark on a gastronomic journey around the world without leaving the city.

Leo Wen, CEO and co-founder of Whoa Tea, which offers authentic Chinese drinks and sweets like Tang Hu Lu (candied fruit snack) and coconut cubes, said: “It’s exciting to introduce these unique flavors through this festival, and the response has been overwhelming.

“Our goal is not only to provide a delicious experience but also to share the rich heritage behind these drinks and desserts, showcasing the diversity of Chinese culinary traditions.”

FASTFACTS

• The festival in Jeddah features four zones, each offering a different aspect of the culinary world.

• In the food exhibitors’ area, attendees can savor various cuisines, from traditional Saudi dishes to international delicacies, allowing them to embark on a gastronomic journey around the world without leaving the city.

• The festival’s theater area features live performances, from guitar and vocal acts to Arabic music bands.

Noura Abdullah, founder of Soma, a Saudi brand known for its signature grape leaves, as well as dishes like grape leaves fatteh, musakhan, kibbeh, and fresh juices made from carefully selected ingredients, said: “Everything we serve is homemade, with our signature dish, the grape leaves, being particularly popular.




Guests will also get a chance to watch live cooking demos. (Supplied)

“I started in Alkhobar, then expanded to Riyadh, and now, by participating in this festival in Jeddah, I’m exploring the possibility of franchising Soma.

“The positive feedback from visitors has been incredible, especially (for) the grape leaves. Their response has been very encouraging and motivates me to bring Soma to even more people.”

Ahmed Imran, owner of My Makan, the only Malaysian restaurant in Jeddah, told Arab News: “Festivals like this bring together diverse cultures, and food is the perfect medium to unite people from all walks of life.




Visitors can enjoy a diverse range of culinary offerings from around the world. (Supplied)

“It’s truly amazing to see such a celebration of global cuisines, and I’m excited to introduce authentic Malaysian dishes to the visitors. It’s also heartwarming to witness the positive response from the community towards Malaysian cuisine.”

The festival also welcomes food truck owners, offering them an opportunity to showcase their food and attract new customers.

Al-Baraa Yahy, who owns Protein Dose, a food truck based in Al-Safa district, said the festival has given her the opportunity to introduce her products to a wider audience.




Visitors can enjoy a diverse range of culinary offerings from around the world. (Supplied)

“I’m grateful for the chance to showcase my offerings through such a fantastic platform,” she said.

For those eager to enhance their culinary skills, the workshops area offers hands-on experiences with activities such as sushi making, food decoration, pasta crafting, and even food photography, with a special focus on the flavors of Singapore.

Live cooking demonstrations will also allow guests to witness the magic of food preparation firsthand.

Sadellah Zakaria, an Italian chef, and Mokhtar Mahdy, an Egyptian chef, teach festivalgoers how to make pasta like fettuccine and ravioli from scratch with their workshop.

“These workshops are a great way for attendees to not only learn valuable culinary skills but also connect with the craft of making fresh pasta. Even children can join and enjoy this immersive experience,” Zakaria said.

The festival’s theater area features live performances, from guitar and vocal acts to Arabic music bands and Indian Bharatanatyam dancers.

Additionally, roaming performances like living statues, an interactive parade, and a Chinese dragon dance add to the event’s festive atmosphere.

The kids’ area offers a chance for children to get involved in cooking workshops and farm activities, participate in friendly competitions, and unleash their creativity in a safe and educational environment.

Mohammed Hussein, who came along with his family said: “It’s great that the workshops let kids get involved and try things out for themselves. Plus, the festival has this cool passport challenge where you get a stamp every time you visit a different zone.”

Ghadeer Abdullah, a visitor from Makkah, said: “The best part of the festival is definitely the weather. It’s so pleasant that we’re enjoying all the zones. The kids’ zone is especially engaging. My children spent almost an hour completing the workshop, and they loved every minute of it.”

 


Saudi Arabia’s story began 49 years before the independence of the US

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Saudi Arabia’s story began 49 years before the independence of the US

On Feb. 22, 1727, nearly 300 years ago, the process of establishing the first Saudi state began in Diriyah during the reign of Imam Mohammed bin Saud, founder of the Saudi ruling family.

Diriyah was established by his seventh grandfather, Mana’ Al-Muraidi in the 15th century AD.

Sixteen of his descendants became rulers, known as imams in the first and second Saudi states and as kings in the current Saudi state.

Al-Muraidi’s lineage goes back to Bani Hanifa from the Bakr bin Wael tribe, and he is related to the Prophet Muhammad, peace be upon him, through their common ancestor, Nizar bin Ma’ad bin Adnan.

He moved to the second Diriyah in Najd from the first Diriyah, which was founded by his ancestors in the east of the Arabian Peninsula.

He is the 13th grandfather of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz, and the 14th grandfather of Crown Prince Mohammed bin Salman.

The first Saudi state began 49 years before the independence of the US, and according to Western travelers themselves, it expanded remarkably during the reign of Imam Saud bin Abdulaziz, known as Saud the Great, the third ruler in its history.

According to European documents, what he did was unprecedented in terms of his correspondence with heads of states and empires on behalf of his country, including Napoleon Bonaparte, the emperor of France, and the shah of Iran.

He established a special protocol for correspondence and negotiations, as well as palaces for receiving state guests.

During his reign, the gunpowder industry developed. Imam Saud took power when a man from Iraq assassinated his father, Imam Abdulaziz, while he was leading people in prayer in 1803, shortly after his defeat of the Turks in four campaigns launched against him from Basra.

Saud the Great was known by this compound name because he expanded the size of the state, adding Makkah and Madinah to it, reaching Hodeidah in Yemen and south of Damascus, and stopping at the borders of Basra, adding to the achievements of his forebears.

The state of his grandfather, Imam Mohammed bin Saud, stopped at Sudair, Al-Mahmal, and most of Al-Arad, while the state of his father, Imam Abdulaziz, added Riyadh to it, and reached Dumat Al-Jandal and Wadi Sarhan in the north, along with parts of southern Iraq, Jazan in the south, Taif in the west, and extended his influence over Bahrain, Qatar, Ras Al-Khaimah, Muscat and Al-Hadd in the east, establishing a stability the land had not known for a long time.

During the reign of Imam Saud, which represented the peak of the state’s expansion and dominance, Mohammed Ali Pasha sent an army from Egypt, led by his son Toussaint, and Imam Saud defeated him in the Battle of Wadi Al-Safra.

The shah of Iran too sent an army against him at Muscat, and Imam Saud won another great victory there.

Ras Al-Khaimah, meanwhile, was attacked by British ships coming from India to eliminate Saudi influence there. The Saudi forces suffered severe losses before the ships headed on to Manama and bombarded Saudi forces there as well. The battles ended with a truce between the first Saudi state and Britain.

Elsewhere, quality of life and prosperity prevailed in Diriyah, as evidenced by its hosting of the seasonal market, the largest market on the Arabian Peninsula at that time, with goods coming to it from Iraq, Yemen, Oman and the Levant.

The Diriyah Bathhouse was built, which is a large building that served as a public bathhouse, similar to its counterparts in the Levant and Egypt.

Some historians have reported that a single house in Diriyah during the early days of the Saudi state was worth more than 20 times the value of a house in the rest of the Najd.

This shows that demand for housing was high, as is the case in Riyadh today, where timber prices rose significantly as a result of the urban renaissance and large-scale construction, most notably the 13 km-long Diriyah Wall, which contained 78 defensive towers.

The anniversary of its founding confirms that Diriyah, despite its destruction in 1818, has been brought back to life, thanks to the interest shown by King Salman when he was Prince of Riyadh, with the registration of At-Turaif district in Diriyah on UNESCO’s World Heritage List in 2010.

With the support of the Kingdom’s leadership, and with the Diriyah Gate project in 2019, it has become a global cultural and tourist destination that reflects its identity and ancient details with thoughtful modernity.

It will cost $63 billion and cover an area of 14 km, qualifying Diriyah to become a center of global culture.

After five years, it will include 38 hotels and 19 resorts and will contribute approximately SR27 billion ($7.2 billion), to GDP, in addition to SR20 billion in local content.

It will be ready to receive 50 million visitors annually and will employ approximately 180,000 Saudis.

• Dr. Bader bin Saud is a columnist for Al-Riyadh newspaper, a media and knowledge management researcher, an expert and university professor in crowd management and strategic planning, and the former deputy commander of the Special Forces for Hajj and Umrah in Saudi Arabia. X: @BaderbinSaud.