SAMI-AEC joins LEAP 2025 as diamond sponsor

Ziad Al-Musallam, CEO of SAMI Advanced Electronics Company
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Updated 09 February 2025
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SAMI-AEC joins LEAP 2025 as diamond sponsor

SAMI Advanced Electronics Company, a wholly owned subsidiary of Saudi Arabian Military Industries, is participating as a diamond sponsor at LEAP 2025. As one of the world’s premier technology gatherings, LEAP is taking place in Riyadh from Feb. 9 to 12, providing SAMI-AEC with a global platform to showcase its latest technological innovations to industry leaders, innovators, and technology enthusiasts from around the world.

At the heart of SAMI-AEC’s presence at LEAP 2025 is an immersive exhibition featuring groundbreaking solutions developed by Saudi talent, presented across five specialized zones: smart solutions, artificial intelligence, cybersecurity, digital services, and specialized manufacturing capabilities. Each zone demonstrates the company’s commitment to technological excellence and its contributions to advancing Saudi Arabia’s digital and industrial sectors.

The smart solutions zone presents a suite of advanced urban technologies, including the state-of-the-art smart city platform, the Mawqfi smart parking system, queue management system, and fleet management solutions. These technologies are designed to enhance urban efficiency and optimize operational performance, reflecting SAMI-AEC’s leadership in the smart cities domain.

The AI zone highlights the company’s progress in AI-powered innovations, featuring cutting-edge solutions such as the Hema (eBariq drone), Raqeeb 4S, document recognition systems, and the under-vehicle scanning system. These intelligent systems represent the next generation of AI-driven security and automation technologies.

In the cybersecurity zone, SAMI-AEC is showcasing its robust cybersecurity portfolio, including its advanced monitoring detection response solution, data diode technology, cyber range services, and a comprehensive suite of cybersecurity services designed to fortify digital infrastructures and mitigate cyberthreats.

The digital services zone focuses on next-generation digital transformation solutions, including managed services, data monetization solutions, real-time communication tools, and the correspondence management system. These offerings underscore SAMI-AEC’s commitment to enhancing digital connectivity, efficiency, and security in today’s rapidly evolving technological landscape.

The specialized manufacturing zone provides an in-depth exploration of SAMI-AEC’s manufacturing-as-a-service capabilities, demonstrating its ability to deliver high-quality, specialized production solutions tailored to diverse industry needs.

Ziad Al-Musallam, CEO of SAMI-AEC, said: “Our engagement in the fourth edition of LEAP is a testament to our unwavering commitment to innovation, excellence, and progress. It reinforces our leadership in industrial technology, cybersecurity, smart cities, and advanced manufacturing. At LEAP 2025, we are excited to present pioneering solutions that align with Saudi Arabia’s Vision 2030, strengthening the Kingdom’s position as a global technology powerhouse.”

Through its strategic participation at LEAP 2025, SAMI-AEC aims to expand its global footprint, forge meaningful collaborations with industry stakeholders, and drive localization and diversification initiatives that will empower Saudi Arabia’s digital economy. The event also presents a significant opportunity for SAMI-AEC to engage with investors and explore new avenues for growth within the global technology ecosystem.

Since its establishment in 1988, SAMI-AEC has been a key enabler of Saudi Arabia’s electronics and technology sectors, delivering advanced solutions across defense, aerospace, energy, and security. With a highly skilled workforce exceeding 3,659 professionals — 85 percent of whom are Saudi nationals, including more than 1,500 engineers and certified experts — SAMI-AEC exemplifies the Kingdom’s commitment to fostering a knowledge-based economy driven by innovation and technical expertise.


SUV reimagined: Abdul Latif Jameel Motors launches new Toyota RAV4 in Kingdom

Updated 59 min 38 sec ago
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SUV reimagined: Abdul Latif Jameel Motors launches new Toyota RAV4 in Kingdom

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has announced the launch of the new Toyota RAV4, reinforcing its commitment to delivering efficiency and enhanced features within the SUV segment in the Kingdom.
The new RAV4 features a modern design that exudes confidence, supported by comprehensive enhancements across technology, safety systems, and vehicle features, further elevating the driving experience and meeting the evolving needs of guests.
The model is available in multiple grades that include gasoline and expanded hybrid options, providing guests with broader choices that combine performance and improved fuel efficiency.
Additionally, the new RAV4 introduces multiple performance configurations, including a two-liter gasoline engine delivering 170 horsepower and 203 Nm of torque. The upgraded hybrid engine offers a 2.5-liter powertrain producing 230 horsepower in front-wheel drive and 239 horsepower in all-wheel drive variants, with up to 221 Nm of torque.
Safety is enhanced through the latest generation of Toyota Safety Sense, advanced driver assistance technologies, blind spot monitor, panoramic view monitor, and a comprehensive airbag system, offering greater confidence across various driving conditions.
The new model also offers enhanced digital features, which include a 12.3-inch digital instrument cluster and a central display of up to 12.9 inches in higher grades, in addition to refined comfort features that enhance the overall in-vehicle experience.
Mazin Ghazi Jameel, managing director of Toyota marketing operations at ALJ Motors, said: “The all-new RAV4 represents a strategic step in strengthening our presence within the SUV segment in the Kingdom of Saudi Arabia. By offering expanded hybrid options and enhanced features, we are delivering a vehicle that meets the daily mobility needs of our guests while reinforcing Toyota’s commitment to quality and reliability.”
Since 1955, ALJ Motors has worked in collaboration with Toyota to deliver a distinguished vehicle ownership and after-sales experience across the Kingdom. Leveraging decades of expertise across the mobility value chain, ALJ Motors continues to enhance its products and services to meet the evolving expectations of its Saudi customers.