Saudi Pro League expands global footprint with Brazil push

A Saudi Pro League delegation has been on a profile-raising visit to Brazil. (SPL)
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Updated 05 February 2025
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Saudi Pro League expands global footprint with Brazil push

  • SPL executives are in South America to meet Brazilian League, Brazilian Football Confederation
  • There are more Brazilian players in the SPL than from any other overseas nation

SAO PAULO: The Saudi Pro League has started a strategic expansion drive into Brazil with the aim of strengthening ties with one of the world’s biggest, most enthusiastic football markets.

The SPL is currently home to 26 Brazilian players, more than any other overseas nation. With more than 100 matches streamed on YouTube in Brazil via Canal GOAT and Band, the league reached 50 million views in 2023-24, creating a solid platform for an initiative which strives to deepen engagement with Brazilian fans, broaden the SPL’s visibility, and create new commercial opportunities.

As part of its strategy, SPL executives are presently in Brazil to meet representatives from the Brazilian League, the Brazilian Football Confederation and leading sports marketing agencies, as well as existing and potential partners.

Mohammed Basrawi, the Saudi Pro League’s general manager of marketing, communication and content, said: “Brazilians have a deep and passionate football culture, and we want to bring them closer to the excitement of the SPL by establishing a long-term and immersive presence in the country.”

The SPL is launching official Brazilian social media channels to provide fans with localized content, behind-the-scenes access, and exclusive engagement opportunities. The league will also introduce a local fan community to enhance its connection with Brazilian supporters. Additionally, the SPL’s presence in Brazil will extend to key football events, ensuring strong on-the-ground engagement at key points in the football calendar.

By investing in Brazil, the SPL is solidifying its global stature while also embracing the passion and heritage that define Brazilian football, marking an exciting new chapter in the league’s international journey.


Gilgeous-Alexander leads Thunder in rout of Cavaliers

Updated 20 January 2026
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Gilgeous-Alexander leads Thunder in rout of Cavaliers

  • Reigning NBA Most Valuable Player Gilgeous-Alexander’s 30-point haul led the way, with center Chet Holmgren providing offensive support with 28 points and Luguentz Dort adding 18 points

Los Angeles: Shai Gilgeous-Alexander scored 30 points as the Oklahoma City Thunder returned to winning ways with a 136-104 pummeling of the Cleveland Cavaliers on Monday.
Two days after suffering an upset defeat by Miami on Saturday, the NBA champions ensured there would be no repeat against Cleveland as the league marked the Martin Luther King Jr. Day holiday with a packed slate of fixtures.
Apart from a brief spell at the start of the first quarter, Oklahoma City led throughout, building up a double-digit lead before accelerating away with a 45-point fourth quarter.
Reigning NBA Most Valuable Player Gilgeous-Alexander’s 30-point haul led the way, with center Chet Holmgren providing offensive support with 28 points and Luguentz Dort adding 18 points.
Isaiah Joe chipped in with 16 points from the bench while Aaron Wiggins finished with 12 as five Thunder players recorded double figures en route to a victory that sees Oklahoma City improve to 36-8 at the top of the Western Conference.
Donovan Mitchell led Cleveland with 19 points while four Cavs players — Evan Mobley, Jarrett Allen, Jaylon Tyson and De’Andre Hunter — all finished with 16 points apiece.
In Monday’s other early game, Giannis Antetokounmpo’s 21 points helped the Milwaukee Bucks hold off a late rally in a 112-110 road win over the Atlanta Hawks.
Milwaukee opened a 23-point lead midway through the third quarter but a stubborn Atlanta line-up chipped away at that advantage and grabbed a slender one-point lead with just over a minute remaining before the Bucks reasserted themselves to dig out victory.
Nickeil Alexander-Walker led Atlanta’s scoring with 32 points off the bench including seven three-pointers, with Jalen Johnson finishing with 28 points for the home side.