Pakistan wins best partner pavilion award at New York travel show 

Traditional artifact are at display at the Travel & Adventure Show 2025 in New York, US, on January 26, 2025. (@PakistanUN_NY/X)
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Updated 27 January 2025
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Pakistan wins best partner pavilion award at New York travel show 

  • Around 170 countries participated in two-day exhibition showcasing heritage and tourism potential in New York
  • Apart from ancient civilizations, Pakistan is also home to five of the 14 world peaks over 8,000 meters in its north

ISLAMABAD: Pakistan bagged the “Best Partner Pavilion” award at the Travel and Adventure Show 2025 held in New York, where over a dozen Pakistani firms showcased the country’s heritage and tourism potential, state media reported on Sunday.

For over 20 years, the Travel and Adventure Show has connected more than 2.7 million travel enthusiasts and over 16,500 travel advisers with over 5,800 exhibiting companies from around the world, influencing travel bookings worth over $7 billion (Rs25 million), according to the show’s website.

The Trade Development Authority of Pakistan, in collaboration with the Pakistan Tourism Development Corporation and the Pakistani Consulate in New York, organized the Pakistan Pavilion at the two-day Travel and Adventure Show held on Jan. 25-26, which saw participation from around 170 countries and 13 Pakistani firms. 

“The Pakistan pavilion, under the banner of the national tourism brand ‘Salam Pakistan’, won the award for ‘Best Partner Pavilion’ at the Travel & Adventure Show 2025,” the state-run Associated Press of Pakistan (APP) reported. 

Pakistan’s Ambassador to the US Rizwan Saeed Sheikh highlighted the country’s potential in adventure and religious tourism during the event. He stressed on its rich cultural heritage and the importance of such events in showcasing the country’s diverse tourism offerings to the world.

The chief minister of Pakistan’s northern Gilgit-Baltistan region, Gulbar Khan, also emphasized the exhibition’s importance in showcasing Pakistan’s “breathtaking landscapes” and tourism opportunities, stressing the need for Pakistan’s participation in such events to promote the country’s tourism industry.

Pakistan is home to the ancient Indus Valley and Gandhara civilizations, sacred sites for Sikhs, Hindus and followers of other faiths. It has five of the 14 world peaks over 8,000 meters in its northern region. 

Recently, international business publication Financial Times featured Pakistan in its list of 50 must-visit holiday destinations for 2025, citing its “dramatic mountain scenery” and improved security as major tourist attractions. 

Additionally, the Gilgit-Baltistan region was also included in CNN’s list of 25 top destinations to visit in 2025. Each year, thousands of tourists and foreign climbers visit the sparsely populated area for expeditions, paragliding, and other sports activities.

To further boost its tourism sector, cash-strapped Pakistan began offering free online visas to citizens of over 120 countries in August 2024.


Pakistan Air Force conducts successful test of air-launched cruise missile

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Pakistan Air Force conducts successful test of air-launched cruise missile

  • The indigenously developed ‘Taimoor’ missile has a range of 600 kilometers and carries a conventional warhead
  • The missile is designed to fly at low altitudes, which enables it to evade hostile air, missile defense systems

ISLAMABAD: The Pakistan Air Force (PAF) has successfully conducted a test of an air-launched cruise missile, ‘Taimoor,’ the Pakistani military said on Saturday, marking another significant milestone in advancement of national aerospace and defense capabilities.

The indigenously developed Taimoor weapon system is capable of engaging enemy land and sea targets with high precision. The missile has a range of 600 kilometers and carries a conventional warhead.

The missile test comes months after a brief but intense military conflict between Pakistan and India in which the nuclear-armed neighbors exchanged missile and artillery fire and deployed drones and fighter jets.

Equipped with state-of-the-art navigation and guidance system, Taimoor is designed to fly at very low altitudes, enabling it to effectively evade hostile air and missile defense systems.

“Its precision-strike capability significantly enhances the conventional deterrence and operational flexibility of Pakistan Air Force, further strengthening the country’s overall defense posture,” said the Inter-Services Public Relations (ISPR), the military’s media wing.

“The successful flight test underscores the technical maturity, innovation and self-reliance achieved by Pakistan’s defense industry.”

The missile’s launch was witnessed by senior officers of the armed forces along with distinguished scientists and engineers, who played a pivotal role in the development of this advanced weapon system.

PAF’s Air Chief Marshal Zaheer Ahmed Baber Sidhu congratulated the scientists, engineers and the entire PAF team on this remarkable achievement, lauding their professional excellence, dedication and unwavering commitment to strengthening Pakistan’s defense capabilities.

“The air chief reaffirmed that such accomplishments are a testament to the nation’s resolve to achieve technological self-sufficiency and maintain a credible conventional deterrent in the evolving regional security environment,” the ISPR said.

“The successful test of the Taimoor weapon system reflects Pakistan Air Force’s continued pursuit of operational readiness, technological superiority and national security objectives.”

Pakistan has placed greater emphasis on battle readiness in recent months. On Dec. 15, Pakistan Navy test-fired surface-to-air missile in the northern Arabian Sea.

Prior to that, Chief of Defense Forces Field Marshal Asim Munir visited frontline garrisons of Gujranwala and Sialkot to observe a field training exercise involving tanks and drones, where he had highlighted the importance of technological adaptability, saying modern warfare required agility, precision, situational awareness and rapid decision-making.