Elm, a pioneer in digital solutions, signed an MoU with Kidana Development Company, a major developer of the holy sites that is wholly owned by the Royal Commission for Makkah City and Holy Sites. The agreement will bolster joint efforts in the development and operation of digital platforms, as well as deliver consulting services and promote digitization in the holy sites. It will also facilitate inspection and field supervision services to ensure the highest standards of quality and efficiency.
The MoU was signed by Mohammad Abdulaziz Alomair, CEO of Elm, and Majed Ahmed Al-Shangiti, executive vice president of human capital and shared services at Kidana, in the presence of key officials from both organizations.
As part of the MoU, both entities will coordinate their efforts to achieve mutual goals in areas of shared expertise while leveraging Elm’s electronic solutions, technological systems, and consulting services to drive the digital transformation of the holy sites.
Majid bin Saad Al-Arifi, official spokesman and vice president of marketing at Elm, said: “We are honored to collaborate with Kidana, led by a vision to enhance the services offered to pilgrims of Umrah, in line with the objectives of Saudi Vision 2030. The collaboration will enable us to develop a range of electronic platforms and enhance the digital infrastructure while offering specialized consultancy services and complete support in the field of digital transformation.”
The agreement will also facilitate cooperation in the fields of operations, inspection, and field control services, paving the way for robust security and safety standards. These are especially significant given the large number of pilgrims and Umrah performers who visit the holy sites in the Kingdom to perform the rituals of Hajj and Umrah each year.”
The MoU demonstrates Elm’s commitment to forming strategic alliances with companies from diverse sectors and offering best-in-class services, including consulting, technical solutions, and digital support.
