Honor launches Magic7 Pro in MEA: Empowering the future with AI and seamless mobile innovation

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Updated 18 January 2025
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Honor launches Magic7 Pro in MEA: Empowering the future with AI and seamless mobile innovation

Honor has launched the Magic7 Pro in Dubai, featuring advanced AI capabilities that enhance photography, display quality, and hardware performance. The device comes with the Google Gemini app pre-installed, offering AI assistance for various tasks.

George Zhao, CEO of Honor, highlighted the integration of on-device and cloud AI capabilities for a more intuitive and secure user experience. Honor also announced its partnership with Louvre Abu Dhabi for the exhibition “Kings and Queens of Africa: Forms and Figures of Power.”

Revolutionizing photography with AI Honor Image Engine 

The Magic7 Pro boasts an advanced AI Falcon Camera System with a 50 MP Super Dynamic Main Camera, 50 MP Wide Camera, and 200 MP Telephoto Camera. The AI Honor Image Engine, the industry’s first mobile imaging system with Hybrid AI Large Models, provides sophisticated photography features, including AI Super Zoom, AI Motion Sensing Capture, and HD Super Burst.

Empowering smart lifestyle with AI-powered MagicOS 9.0 

The Magic7 Pro offers a personalized interface with enhanced Magic Portal2 capabilities, supporting various applications. Gemini’s overlay provides quick access to Google AI assistance. The device includes AI Translation, Honor Notes with AI Summary, and AI Minutes for productivity. AI Dual-way Noise Reduction ensures clear communication.

Unrivaled battery life and gaming performance 

Powered by the Snapdragon 8 Elite Mobile Platform, the Magic7 Pro features AI Real-Time Rendering technology for PC-level graphics and responsive gaming. The 5,850 mAh silicon-carbon battery supports fast recharging with 100 W wired and 80 W wireless Honor SuperCharge. The device also includes a stereo speaker with enhanced bass and the Natural Light Honor AI Eye Comfort Display.

Availability

Pre-orders for the Magic7 Pro in the Kingdom have started at SR3,999 ($1,065), available in Lunar Shadow Grey, Breeze Blue, and Black. Pre-order customers get a package worth SR1,998, including the Honor Watch4 Pro (SR1,099) and Honor VIP Care+ (SR899) with 180 days replacement, 365 days screen protection, and four screen film replacements in 12 months.


German Minister of Economy and Energy visits Juffali Industrial Business Park in KAEC

Updated 09 February 2026
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German Minister of Economy and Energy visits Juffali Industrial Business Park in KAEC

Juffali recently welcomed German Federal Minister of Economy and Energy Katherina Reiche, during an official visit to the Juffali Industrial Business Park in King Abdullah Economic City, in the presence of Khaled Juffali, chairman of Juffali, and senior executives. The visit, on Feb. 2, marks a significant milestone in strengthening Saudi–German industrial cooperation.

Covering a total land area of 400,000 square meters, the business park serves as a strategic platform for advanced manufacturing and industrial localization in the Kingdom. The visit highlighted key joint industrial projects developed in collaboration with leading global partners, reflecting a shared commitment to long-term investment, technology transfer, and local value creation.

The official program included welcoming remarks and ceremonial milestones, during which Liebherr laid the foundation stone for its factory, while Juffali Industrial Products Company and National Automobile Industry placed the cornerstone for their manufacturing facility, symbolizing the advancement of two flagship industrial projects within the business park.

The Juffali Industrial Products Company and National Automobile Industry facility will have an annual production capacity of 6,000 trucks, while Liebherr’s plant is designed to produce up to 1,000 concrete mixers annually. Both facilities will operate with 100 percent local assembly and manufacturing in Saudi Arabia, reinforcing the Kingdom’s localization agenda and supporting the development of national industrial capabilities.

These projects represent a significant addition to Saudi Arabia’s industrial ecosystem and align closely with the objectives of Saudi Vision 2030, supporting sustainable industrial growth, job creation, and high-value manufacturing.

Khaled Juffali reaffirmed Juffali’s commitment to expanding international partnerships and contributing to the Kingdom’s economic diversification through long-term industrial collaboration with leading global partners, further strengthening KAEC’s position as a regional hub for advanced manufacturing.