Unlocked Sport, an Australian business with a presence in the US and Latin American markets, has announced its entry into the Saudi sports market. This move aligns with the Kingdom’s commitment to impactful commercial and investment deals that foster community development, highlighting Unlocked Sport’s dedication to leveraging sports for economic and social progress.
The global sports market is projected to reach an impressive $117.90 billion in 2025, showcasing the immense potential sports can offer economies worldwide. Unlocked Sport’s unique sports ecosystem concierge approach helps stakeholders, sports entities, businesses, and investors capitalize on the future of major sporting events globally and in Saudi Arabia over the next decade and beyond. This approach ensures all parties can maximize their potential and contribute to a thriving sports ecosystem.
The King Saud University Stadium in Riyadh, set to be a venue for the 2034 FIFA World Cup. Unlocked Sport is committed to unlocking the full potential of the Saudi sports sector. (Supplied)
Jason Turnbull, chairman and CEO of Unlocked Sport, said: “At Unlocked Sport, we pride ourselves on being your ‘Sports Ecosystem Concierge,’ facilitating deeper connections between sports stakeholders and the communities they serve. Our mission is to transform ideas into scalable and impactful assets, providing comprehensive support that includes opportunity promotion, project management, and business concierge services.”
According to Turnbull, the development model and attraction strategy that Saudi Arabia is undertaking offer a once-in-a-lifetime opportunity to globally showcase how sports can be a major driver of national and economic development. “It is exciting to see this initiative engage all generations around a unifying vision, demonstrating the power of sports to bring about positive change,” he said.
Atif Karim, COO and head of sports business at Unlocked Sport, said: “Saudi Arabia’s Vision 2030 presents an unparalleled operational opportunity. The Kingdom’s ambitious plans for economic diversification and community development through sports align perfectly with our mission to create impactful and sustainable sports ecosystems. We are excited to be part of this transformative journey.”
Unlocked Sport is committed to working closely with Saudi Arabian stakeholders to unlock the full potential of the sports sector, contributing to the Kingdom’s Vision 2030 and beyond.
