RIYADH: The 18th Al-Jouf International Olive Festival offers an engaging experience, highlighting the journey of olives from cultivation to the final product.
Held at the Prince Abdullah Cultural Center in Sakaka until Jan. 12, the event showcases the Al-Jouf region’s olive production, which includes over 23 million trees yielding more than 150,000 tonnes of table olives annually.
The festival features 43 local farmers and five agricultural companies offering high-quality olive oil, table olives, and related products, the Saudi Press Agency reported.
In addition to competitive pricing, all products meet strict food safety standards, having undergone rigorous testing at Al-Jouf’s municipal laboratory.
Seven analyses — acidity, rancidity, moisture, chemical content, oil blending, taste, and authenticity — ensure the products’ quality. Those that pass receive a certification label for consumer confidence, the SPA added.
The festival has also become a key tourism and economic event for both the Kingdom and Al-Jouf region, attracting significant interest, visitors, and investment.
It also supports families in cottage industries, entrepreneurs, and small businesses by offering spaces to showcase their products, fostering growth and expanding their consumer reach.
Additionally, the festival celebrates Saudi heritage through folk art performances, the Saudi Ardah, traditional fashion, Sadu weaving, plastic arts, poetry, and cultural evenings.
