DUBAI: As Japan and Saudi Arabia approach their 70th anniversary of diplomatic relations, the Japan National Tourism Office is planning more exhibitions to attract Saudi travelers, the organization’s Dubai executive director Daisuke Kobayashi said.
Kobayashi told Arab News Japan that JNTO hopes to maintain “strong partnerships” with local travel agencies and related organizations.
“Through these collaborations, we aim to deliver more comprehensive and engaging information to Saudi travelers, encouraging them to discover the unique experiences Japan has to offer,” he said.
There are as yet no plans to open a JNTO office in Saudi Arabia, Kobayashi said. However, he confirmed that the organization will continue its promotional activities in the Kingdom to meet the growing interest in Japan from Saudi travelers.
In December 2024, JNTO held its first event in Riyadh, titled “Feel Your Four Seasons.”
The exhibition provided visitors with an introduction to Japan’s diverse seasonal attractions, including luxury travel experiences.
Kobayashi told Arab News Japan that since the event, JNTO had observed a “significant increase in Saudi travelers’ interest in visiting Japan.”
“During the event, we noted a strong desire among attendees to travel to Japan, particularly in the spring to experience cherry blossoms,” he said. “We also noticed growing curiosity about Japan’s summer and winter offerings. Visitors showed interest in natural landscapes, summer festivals, and winter activities such as enjoying snow-covered scenery.”
Expo 2025 Osaka, Kansai in April is also a big tourist attraction for Saudi and GCC travelers.
According to Kobayashi, travelers from the region are usually most interested in traditional Japanese accommodations such as ryokan (Japanese-style inns), which often include onsen (hot spring) experiences and authentic Japanese cuisine.
Anime and manga’s popularity in the Middle East is also a key reason why Arab travelers choose Japan for a vacation.
From a cultural aspect, Kobayashi said that Japanese and Arab cultures share similar values, which can help to put Saudi travelers at ease.
“The cultural parallels create a sense of familiarity and comfort for travelers from Saudi Arabia and the broader GCC region when visiting Japan,” he said. “Whether it’s exploring Japan’s traditional tea ceremonies, staying in ryokan, or simply interacting with the warm and respectful Japanese hospitality, these experiences resonate deeply with visitors from Saudi Arabia.”
According to Kobayashi, in the first half of 2024, there was a 72.2 percent increase in visitors from Saudi Arabia to Japan, compared with the same period in 2023.
