Amazon deal delivers Diriyah tech boost

Diriyah Gate Development Authority has signed an agreement with tech giant Amazon to enhance cooperation in cultural and technical fields. (File/AFP)
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Updated 26 December 2024
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Amazon deal delivers Diriyah tech boost

  • Collaboration will enrich visitor experience at historical sites in Diriyah, and expand cultural content through Amazon Alexa, a virtual assistant technology

RIYADH: The Diriyah Gate Development Authority has signed an agreement with tech giant Amazon to enhance cooperation in cultural and technical fields.

This collaboration will enrich the visitor experience at historical sites in Diriyah, and expand cultural and historical content through Amazon Alexa, a virtual assistant technology.

The deal was signed by Group CEO of DGDA, Jerry Inzerillo, and Amazon Saudi Arabia Country Manager, Abdo Chlala.

Inzerillo said: “This day represents the beginning of an ongoing collaboration that will help make Diriyah a global destination for culture and heritage as we connect the past to the future by investing in modern technologies, highlighting the rich heritage of Diriyah and the authentic culture of the Kingdom of Saudi Arabia.”

Eric King, Amazon’s managing director of Alexa International for EMEA & APAC, said: “We are excited to team up with the Diriyah Gate Development Authority to celebrate the cultural heritage of Saudi Arabia.

“This collaboration will showcase the Kingdom’s rich traditions and history through our innovative technology that continues to delight our customers and enhance their experiences.”


KSrelief distributes cartons of dates in Jundiai, Brazil

Updated 02 March 2026
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KSrelief distributes cartons of dates in Jundiai, Brazil

  • The center distributed 1,480 food baskets to the displaced and other vulnerable groups, including persons with disabilities, women, and the elderly, in Kassala State in Sudan, benefiting 10,360 individuals, representing 1,480 families

JUNDIAI: The King Salman Humanitarian Aid and Relief Center has distributed 1,600 cartons of dates in Jundiai, Sao Paulo, Brazil, benefiting 200 families, including host community members, refugees, and immigrants. This initiative is part of a project to distribute 200 tonnes of dates in Brazil in 2026.

The center also distributed 1,504 cartons of dates to the most vulnerable families in Brazil’s Mogi das Cruzes, benefiting 188 families from the host community, refugees, and migrants, as part of a project to distribute 200 tonnes of dates in the Latin American country.

This initiative is part of the many relief and humanitarian projects provided by the Kingdom through its humanitarian arm, KSrelief, to support those affected by disasters worldwide.

Elsewhere, the center distributed 1,480 food baskets to the displaced and other vulnerable groups, including persons with disabilities, women, and the elderly, in Kassala State in Sudan, benefiting 10,360 individuals, representing 1,480 families.