KARACHI: Local TV dramas “Ishq Murshid,” “Jaan Nisar,” and “Kabhi Main Kabhi Tum” bagged the top three spots as YouTube announced its End-of-Year List 2024 this week, celebrating the platform’s most popular videos for Pakistan.
This year’s list spans three categories, Top Trending Videos, Top Music Videos, and Top Creators. In 2024, YouTube said it witnessed significant growth in Pakistan, with total hours of content uploaded by local creators surging by 60 percent. The platform has also empowered creators to grow a business, with a 25 percent increase in the number of creators earning over Rs10 million ($36,000) annually this year.
The trends of 2024 paint a vivid picture of Pakistan’s video preferences, with entertainment reigning supreme and dramas and action-packed films topping the Top Trending Videos list.
“Captivating local dramas like Ishq Murshid, Jaan Nisar, and Kabhi Main Kabhi Tum hold the top three spots, reaffirming Pakistan’s enduring love for compelling storytelling,” Google, which owns YouTube, said in a statement.
The allure of action-packed cinema was also evident in the popularity of South Indian action films like Tiger Nageswara Rao and Ram Pothineni’s SKANDA while the Top Music Videos category featured a mix of global sensations and renowned local artists.
“This year’s top three songs, a Punjabi hit, a Bollywood blockbuster, and a soulful Pakistani ballad, highlight the diverse range of musical tastes that unite people across borders,” Google said.
“These tracks not only topped the charts but also captured hearts and minds, proving that music knows no language.”
The Top Creators list includes channels such as Rajab’s Family, Anaya Eeshal Family, Arshad Reels, and Dr. Imtiaz Ahmad, covering everything from daily family vlogging to lifestyle, food, health care and educational content.
“Pakistani creators are captivating the world. With over 65 percent of watch time on Pakistani content coming from viewers outside the country, these creators are showing their ability to speak to a global audience,” Farhan Qureshi, Google’s Country Director for Pakistan, said.
“Looking ahead, we’re excited about the possibilities of AI to take their content creation to the next level, and build stronger connections with viewers. With their talent and passion, I’m looking forward to the future of digital entertainment shaped by our creators.”
This year, YouTube has released three lists for Pakistan:
Top Trending Videos
1. Ishq Murshid — Episode 20
2. Jaan Nisar Episode 01
3. Kabhi Main Kabhi Tum — Episode 01 | Fahad Mustafa | Hania Aamir
4. Tiger Nageswara Rao | Ravi Teja, Anupam Kher, Nupur S
5. Akhara — Episode 01 | Feroze Khan
6. Abdullahpur Ka Devdas — Episode 01 | Bilal Abbas Khan, Sarah Khan, Raza Talish
7. Ram Pothineni’s — SKANDA | Sreeleela
8. चलती कार में खुनी आत्मा के बीच फसा दया — Best Of CID
9. Mehrunisa V Lub U — Full Movie | Sana Shoaib Malik | Danish Taimoor | Javed Sheikh | Saqib Sameer
10. Rajab Butt Se Larai Ho Gai | Muneeb Ko Rescue Kar Liya | Face To Face With Rajab’s Family
Top Music Videos
1. 90 — 90 Nabbe Nabbe
2. Aaj Ki Raat
3. BALO BATIYAN
4. Tauba Tauba
5. Teri Baaton Mein Aisa Uljha Jiya
6. Ve Haaniyaan
7. Tu Jo Mileya
8. LEHNGA
9. Dhola Sanu Chorya Haai Kachi Sharab Wango
10. Shubh — King Shit
Top Creators
1. Rajab’s Family
2. Anaya Eshaal Family
3. Arshad Reels
4. UR · Cristiano
5. Ducky Bhai
6. Sistrology
7. Chota Ali vlogs
8. Dr. Imtiaz Ahmad
9. Shirazi village vlogs
10. Fatima Faisal
