Kerten Hospitality’s Nakhati brand, recognized as Saudi Arabia’s pioneering social impact food and beverage initiative, launched its latest location at the prestigious Bujairi Terrace in Diriyah. The store opening, which took place on Nov. 28, brings Nakhati gelato’s locally inspired blends to the heart of Diriyah, reflecting the richness of Saudi heritage and modern culinary flair. Founded by Kerten Hospitality, the unique gelato franchise is dedicated to empowering Saudi female entrepreneurs and fostering community prosperity.
To celebrate the opening, Nakhati introduced an exclusive aroma drawn from the heritage of Diriyah: Tahini Gelato. This special edition is being offered in two distinctive variations:
• Tahini and White Chocolate Variegato: A creamy indulgence crafted to captivate both newcomers and gelato enthusiasts alike.
• Tahini, Cardamom and Dates: A flavorful tribute to traditional tastes, celebrating the essence of Diriyah’s rich history.
Additionally, guests at the Bujairi Terrace location had the chance to sample “Pinturicchio,” a gelato made with premium olive oil and a touch of salt, as a complimentary treat on the opening day.
“Nakhati isn’t just a dessert brand; it’s a mission-driven initiative by Kerten Hospitality. Under a social franchise model, Nakhati empowers Saudi women through accessible pathways to business ownership, providing full franchise support, financing tools, training, and ongoing mentorship. This model exemplifies Kerten Hospitality’s commitment to fostering social responsibility while delivering premium culinary experiences,” a statement said.
“Our expansion into Diriyah is a testament to Nakhati’s mission: to empower Saudi women through a business model that merges quality, craftsmanship, and social impact,” said Marloes Knippenberg, CEO of Kerten Hospitality. “Nakhati showcases the skill of gelato-making, while also highlighting the potential for businesses to drive positive change.”
By 2028, Nakhati aims to empower 50 Saudi women through its network of 30 gelato carts and 20 kiosks across the Kingdom, bringing locally crafted gelato to communities throughout Saudi Arabia. Nakhati’s impact has garnered international recognition, including the prestigious Dentons Best Franchising Model Award, which celebrates the brand’s unique approach to sustainable and inclusive business.
Aligned with Kerten Hospitality’s broader vision for gender equity and community empowerment, Nakhati’s social franchise model is reshaping the industry, showing how social responsibility and business success can flourish side by side. Through each franchisee, Nakhati is helping to create a more inclusive and prosperous future for Saudi women and their communities.
