SADAFCO-MODON partnership to drive sustainable development

Brian Strong, SADAFCO’s chief transformation officer, signed the agreement with Majed bin Rafed Al-Arqoobi, MODON’s CEO.
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Updated 02 December 2024
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SADAFCO-MODON partnership to drive sustainable development

Saudia Dairy and Foodstuff Company, known as SADAFCO, and the Saudi Authority for Industrial Cities and Technology Zones, or MODON, have signed a memorandum of understanding to advance sustainable development and enhance collaborative efforts.

Brian Strong, SADAFCO’s chief transformation officer, signed the agreement with Majed bin Rafed Al-Arqoobi, MODON’s CEO. The partnership signifies a commitment to mutual knowledge-sharing, operational collaboration, and environmental responsibility.

The MoU outlines several key areas of collaboration:

• Knowledge exchange: SADAFCO and MODON will exchange expertise to enhance efficiencies and develop best practices in their respective sectors.

• Joint workshops and training: Both organizations will host workshops and training sessions that cater to shared goals, enhancing skill development and fostering continuous learning.

• Consultancy and studies: The two parties will collaborate on studies and advisory services, exploring new solutions to drive operational excellence and address industry challenges.

• Public relations and media: SADAFCO and MODON will work together on public relations initiatives that highlight their commitment to sustainable industrial growth.

Central to this partnership is the support for the “Green Saudi Cities” initiative, which aims to develop green spaces, including playgrounds and parks, near Jeddah’s industrial residential areas. 

“This MoU reflects our dedication to community-centric sustainable growth. By working with MODON, we hope to foster environments that benefit the people and support Vision 2030’s goals of environmental responsibility,” said Strong.

Al-Arqoobi added: “Our collaboration with SADAFCO aligns with MODON’s mission of building sustainable, community-oriented spaces. Together, we are working to create industrial cities that enhance quality of life and support the Kingdom’s long-term vision.”

The partnership underscores a shared commitment to creating positive, sustainable impacts within Saudi Arabia’s industrial landscape.


Wallan Holding highlights its diverse offerings in aviation and automotive sectors

Updated 04 December 2025
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Wallan Holding highlights its diverse offerings in aviation and automotive sectors

Wallan Holding participated in the General Aviation Airshow – Sand & Fun 2025, organized by the Saudi Aviation Club at Al-Thummama Airport in Riyadh. 

The company showcased its diverse investment portfolio and innovative vision in the transportation sector, attracting experts, government and private entities, international companies, and aviation enthusiasts.

This exhibition marks the first general aviation event in Saudi Arabia, combining innovation, culture, and adventure in an exceptional showcase. 

It aims to promote technological advancements and highlight the future of aviation through spectacular aerial displays, interactive platforms, and extensive participation from government entities, the private sector, and industry leaders, both locally and internationally.

Fahad bin Saad Wallan, chairman of Wallan Holding, said: “Our participation in the Sand & Fun Airshow reflects our commitment to strengthening Al-Wallan Holding’s position in the general aviation sector and connecting our mobility expertise with advanced aviation services aligned with Saudi Vision 2030.

"Our presence at this event is not merely about displaying aircraft and vehicles, but rather a reaffirmation of our vision to build an integrated future that combines innovation, reliability, and sustainable development. It provided an opportunity to engage with potential global partners in aviation, logistics, and industry, and to establish fruitful collaborations.” 

At its distinguished booth, Wallan Holding presented a comprehensive showcase reflecting the diversity of its investment portfolio, which includes business jets from the Falcon and Cessna aircraft, specialized and multi-purpose private helicopters, in addition to a range of vehicles from Hyundai, Geely, Renault, Genesis, Lotus, and Zeekr.

The event featured various live and interactive activities, including professional aerial shows, as well as specialized night displays that light up the skies. 

Al-Wallan Holding’s booth attracted significant interest from visitors, VIPs, and officials from government and private sectors who learned about the company’s services in private aviation, as well as advanced mobility solutions offered through its subsidiaries and prominent global partnerships.

This participation comes as part of Wallan Holding’s strategy to strengthen its presence in the general aviation sector, which is witnessing substantial growth in the Kingdom in line with the goals of Saudi Vision 2030. 

It also marks an important step toward integrating its operations across ground and air mobility, leveraging accumulated expertise to build comprehensive solutions that serve the needs of individuals and businesses.

Wallan Holding plans to continue exploring investment opportunities in general aviation, logistics services, and smart mobility, and to enhance its partnerships with leading global companies, reinforcing its role as a pioneering Saudi group that supports economic diversification and contributes to the development of high-value sectors.