Canada sues Google over alleged anticompetitive practices in online ads

Canada's Competition Bureau says Google has “unlawfully” tied together its ad tech tools to maintain its dominant market position. (AP file photo)
Short Url
Updated 29 November 2024
Follow

Canada sues Google over alleged anticompetitive practices in online ads

  • The Competition Bureau is asking a tribunal to order Google to sell its ad tech tools, which it uses "unlawfully" to maintain its dominant market position
  • Google maintains the online advertising market is a highly competitive sector and that it intends to defend itself against the allegation

TORONTO: Canada’s antitrust watchdog said Thursday it is suing Google over alleged anticompetitive conduct in the tech giant’s online advertising business and wants the company to sell off two of its ad tech services and pay a penalty.
The Competition Bureau said that such action is necessary because an investigation into Google found that the company “unlawfully” tied together its ad tech tools to maintain its dominant market position.
The matter is now headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competition commissioner about non-compliance with the Competition Act.
The bureau is asking the tribunal to order Google to sell its publisher ad server, DoubleClick for Publishers, and its ad exchange, AdX. It estimates Google holds a market share of 90 percent in publisher ad servers, 70 percent in advertiser networks, 60 percent in demand-side platforms and 50 percent in ad exchanges.
This dominance, the bureau said, has discouraged competition from rivals, inhibited innovation, inflated advertising costs and reduced publisher revenues.
“Google has abused its dominant position in online advertising in Canada by engaging in conduct that locks market participants into using its own ad tech tools, excluding competitors, and distorting the competitive process,” Matthew Boswell, Commissioner of Competition, said in a statement.
Google, however, maintains the online advertising market is a highly competitive sector.
Dan Taylor, Google’s vice president of global ads, said in a statement that the bureau’s complaint “ignores the intense competition where ad buyers and sellers have plenty of choice.”
The statement added that Google intends to defend itself against the allegation.
US regulators want a federal judge to break up Google to prevent the company from continuing to squash competition through its dominant search engine after a court found it had maintained an abusive monopoly over the past decade.
The proposed breakup, floated in a 23-page document filed this month by the US Department of Justice, calls for sweeping punishments that would include a sale of Google’s industry-leading Chrome web browser and impose restrictions to prevent Android from favoring its own search engine.


Spotify and Dubai Culture sign MoU to support local talent development

Updated 26 January 2026
Follow

Spotify and Dubai Culture sign MoU to support local talent development

DUBAI: Spotify and the Dubai Culture and Arts Authority signed a memorandum of understanding earlier this month aimed at supporting the growth of local musical talent.

The partnership will include the sharing of insights, data and analytics, as well as practical support to help UAE-based artists sustain and progress their careers, the organizations said.

As part of the MoU, Spotify and Dubai Culture will launch joint programs and develop a series of music-led projects focused on the emirate’s creative community.

Talent development is a core pillar of Dubai Culture’s work, said Her Excellency Hala Badri, director-general of the Dubai Culture and Arts Authority.

She added: “In the music sector, this translates into sustained support that enables musicians to develop, produce, and continue their practice over time. The agreement with Spotify is part of our broader efforts to support artists and creatives at all career stages and to strengthen the professional foundations of the music sector in Dubai.”

For Spotify, the MoU is in line with existing initiatives such as the RADAR Arabia program and the Fresh Finds Arabia playlist, which highlight and support local emerging talent.

As a global hub connecting Asia, Africa and Europe, Dubai is playing an increasingly important role in the region’s music economy, said Gustav Gyllenhammar, senior vice president of markets and subscriptions at Spotify.

Through the collaboration with Dubai Culture, he added, Spotify is “helping build a stronger local music ecosystem, supporting discovery and helping music coming out of Dubai reach listeners around the world.”