Saudi Fashion Commission, French luxury giant to award sustainable startups

The application process is now open to startups based in or expanding into Saudi Arabia. (SPA)
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Updated 18 November 2024
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Saudi Fashion Commission, French luxury giant to award sustainable startups

  • Finalists will undergo mentorship and workshops to refine their key performance indicators and pitching skills

RIYADH: The Saudi Ministry of Culture’s Fashion Commission and France-based luxury conglomerate Kering have announced a competition to discover and support innovative startups making a meaningful impact on sustainability within the fashion industry.

The initiative, Kering Generation Award X Saudi Arabia, will foster circular innovation, focusing on key themes such as customer engagement, the circular economy, and water protection.

The application process is now open to startups based in or expanding into Saudi Arabia. By December, 20 finalists will be shortlisted to participate in a boot camp in Riyadh.

Finalists will undergo mentorship and workshops to refine their key performance indicators and pitching skills, the Saudi Press Agency reported.

The top 10 proposals will move to the jury evaluation phase, judged on innovation, sustainability, and commercial potential.

The competition will culminate in an awards ceremony in January in Riyadh, where the top three winners will be announced.

The winners will receive a 10-day mentorship trip to Paris with Kering’s sustainability teams and the opportunity to showcase their innovations at the ChangeNow Summit 2025.

The launch follows a strategic memorandum of understanding between the commission and Kering, aligning with Saudi Arabia’s broader vision to promote sustainable practices in the fashion sector.

CEO of the commission Burak Çakmak said: “This initiative reflects our commitment to driving innovation and building a sustainable future for fashion in Saudi Arabia.”

Kering’s chief sustainability officer, Marie-Claire Daveu, added: “Through this partnership, we aim to inspire the next generation and foster impactful change in the Saudi fashion ecosystem.”

The collaboration highlights Saudi Arabia’s dedication to creating a sustainable and innovative fashion industry aligned with global standards.


Jeddah Book Fair set to showcase rising Saudi literary scene

The event reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors. (SPA
Updated 09 December 2025
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Jeddah Book Fair set to showcase rising Saudi literary scene

  • This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops

JEDDAH: Saudi Arabia’s Literature, Publishing and Translation Commission is preparing to host the Jeddah Book Fair from Dec. 11 to 20 at Jeddah Superdome, bringing together more than 1,000 local and international publishing houses and agencies from 24 countries across 400 booths. 

Held under the slogan “Jeddah Reads,” the fair is part of the commission’s “Saudi Reads” campaign, which seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

Jeddah Book Fair’s cultural program reflects the Kingdom’s heritage. (Supplied/@saudibookfairs)

Dr. Abdullatif Al-Wasil, CEO of the commission, said the Jeddah Book Fair reflects the leadership’s continued commitment to cultural development and the rapid growth of the Kingdom’s literature, publishing and translation sector.

He highlighted the fair’s interactive programs for publishers, authors, translators and the public, which are designed to enhance content quality, support creative development and foster knowledge partnerships.

HIGHLIGHTS

• Jeddah Book Fair seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

• It will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

• The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers.

The event also reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors.

This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops. A dedicated children’s zone will feature literary and entertainment activities tailored to young visitors, along with competitions to inspire reading and creativity.

The fair will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

Book-signing stations will give readers the chance to meet their favorite authors, while cultural organizations, community groups and universities will present their latest publications and initiatives.  

A manga and anime zone will highlight collectibles from the genre, alongside specialized books. A discounted books section will also be available to promote wider access to reading.  

The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers, where hundreds of titles across literary and cultural fields will be showcased, underscoring the fair’s role in nurturing local talent and enriching the Kingdom’s evolving literary scene.