Saudi fashion designer and founder of Pavone Shouq Almubarak talks inspiration and innovation

Saudi fashion designer Shouq Almubarak is the founder of Pavone. (Supplied)
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Updated 15 November 2024
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Saudi fashion designer and founder of Pavone Shouq Almubarak talks inspiration and innovation

  • ‘My designs are a heartfelt expression,’ says Shouq Almubarak

RIYADH: Saudi fashion designer Shouq Almubarak is dreaming big, both for the Kingdom’s fashion industry and for her own brand, Pavone.  

“The future holds endless possibilities, and I have ambitious plans aligned with the growth of the Kingdom’s fashion industry,” Almubarak told Arab News on the sidelines of Riyadh Fashion Week in October. “I aim to continue expanding my work with larger projects that seamlessly blend authenticity with modern creativity. My ultimate vision is to reach a global audience, sharing the beauty and pride of the Saudi identity.” 

The designer also expressed her gratitude at being selected as one of the designers to represent the Kingdom on a global stage at the event, which took place from Oct. 17 to Oct. 21. 




The designer also expressed her gratitude at being selected as one of the designers to represent the Kingdom on a global stage at the event. (Supplied)

“Being part of Riyadh Fashion Week is a true honor and a moment of immense pride,” she said. “It’s not just about presenting my designs, but about contributing to the rise of Saudi fashion on the global stage. It’s an opportunity to leave my mark and help shape the future of fashion in the Kingdom.” 

Almubarak established Pavone in 2016 in the Eastern province of Saudi Arabia with the aim of creating innovative designs that “meet the ultimate beauty and spirit of modern women.” She told Arab News that much of her inspiration — aside from seeing beautiful things that spark her imagination — comes from within. 




Almubarak established Pavone in 2016 in the Eastern province of Saudi Arabia. (Supplied)

“I draw from moments that leave a lasting impact — whether it’s an emotion, a scene, or just a quiet moment of reflection. I then transform these moments into tangible works of art that capture and reflect the essence of those experiences. My designs are a heartfelt expression,” she said. 

Those “artistic pieces” include her couture collection “Lina,” which she presented at last year’s Riyadh Fashion Week and which she describes as one of her greatest accomplishments as a designer. 

“This collection was a breakthrough for me, as it challenged me to explore new, unconventional ideas,” Almubarak said. “‘Lina’ is more than just a fashion line — it symbolizes the beginning of an exciting new chapter in my career, full of opportunities; a defining moment that has shaped my journey as a designer.” 




Almubarak established Pavone with the aim of creating innovative designs that “meet the ultimate beauty and spirit of modern women.” (Supplied)

The biggest challenge Almubarak has faced so far, she said, is finding partners who not only understand her vision but also share her commitment to exceptional quality. 

“Ensuring that every design was brought to life with meticulous attention to detail and delivering the level of excellence my clients deserve has always been the goal I strive to achieve,” she said. 

Discussing tips for aspiring designers, she said: “My key advice is to prioritize quality; you have to select the right factory and partners. Design isn’t just about the concept — it’s about translating creativity into a finished product with precision and craftsmanship that aligns with the customer’s expectations.” 


Hear them out: The best Arab alternative albums of 2025 

Updated 25 December 2025
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Hear them out: The best Arab alternative albums of 2025 

  • Bojan Preradovic’s pick of records released by indie artists from the Arab world this year 

Saint Levant 

‘Love Letters’ 

With his sophomore LP, the Palestinian artist matures from viral breakout to more vulnerable, multilingual pop and R&B, shaping a compact set of love songs with a firmly Palestinian center. He braids sleek synths, North African grooves, and earworm melodies into pieces that drift between late-night infatuation and clear-eyed reflections on home, distance, and belonging. “DALOONA,” a collaboration with Shamstep pioneers 47Soul, and “KALAMANTINA,” featuring Egyptian rap star Marwan Moussa, both lean into joyful release, while “EXILE” sits with the emotional cost of separation and absence. “Love Letters” threads romance, memory, and identity into understated, exceedingly replayable art. 

 

Zeyne 

‘Awda’ 

Rising Palestinian-Jordanian star Zeyne uses her debut LP to alchemize the last few years of upheaval and her meteoric ascent into a 13-track map of who she is and where she comes from. Folding contemporary R&B and pop into playful rhythms, dabke pulses, and Arabic melodic turns, she sings of home, pressure, and stubborn hope on tracks that feel both diaristic and cinematic. The record shifts between tenderness, unease, and quiet celebration, while guest appearances from Saint Levant and Bayou mix perfectly with the record’s unique flavors rather than overpowering them. This is an exhilarating, soul-searching foray into Arabic alt-pop that treats vulnerability and pride as two sides of the same coin. 

 

Yasmine Hamdan 

‘I remember I forget’  

A quietly piercing LP from the indie icon about what we choose to carry and what we try to erase. Recorded with her trusted musical confidant Marc Collin, the album folds muted electronics, trip-hop beats, oud, and Arabic strings into songs in which personal memory, folk echoes, and her country’s never-ending tumult blur into one. Album closer “Reminiscence” lets the record fade like a long-held breath, reminding us that Hamdan is still one of the few artists capable of molding private anxieties into a shared, luminous language.  

 

Kazdoura

 ‘Ghoyoum’ 

The Toronto-based duo’s debut weaves a story of migration and fracture into a quietly dazzling Arabic fusion record. Vocalist Leen Hamo and multi-instrumentalist John Abou Chacra root everything in Levantine maqams, then let the songs drift toward jazz, psychedelia, and dream pop without ever losing sight of the tarab they grew up on. From the yearning of opener “Marhaba Ahlen” and the fiery feminist chant of “Ya Banat” to the reworked folk of “Hmool El Safar” and the woozy sway of “Khayal” and “Titi Titi,” they sculpt homesickness, resilience, and slow healing into something genuinely transformative. 

 

Tamara Qaddoumi  

‘The Murmur’ 

On her first full-length album, Tamara Qaddoumi stretches the trip-hop and shadowy pop universe she explored on 2021’s EP “Soft Glitch” into a deeper, intensely moving world. Written with longtime collaborator Antonio Hajj, and produced by indie mainstay Fadi Tabbal, “The Murmer” leans on low-end throb, smoldering synths, and incisive guitar lines that feel both intimate and vast. Her voice hovers between confession and spell, circling questions of identity, grief, and attachment that evoke her own hybrid Kuwaiti, Palestinian, Lebanese, and Scottish heritage. The result is a delightfully cobwebby, absorbing LP that lingers long after it ends. 

 

Sanam 

‘Sametou Sawtan’ 

Recorded between Beirut, Byblos, and Paris, “Sametou Sawtan” – Arabic for “I heard a voice” – is a poignant, unsettled collision of noise rock, free jazz, and Arabic folk that fizzes with tension. Produced by Radwan Ghazi Moumneh, the eight tracks by the art-rock sextet are anchored by Sandy Chamoun’s remarkable vocals, which move from murmured prayer to visceral intensity, drawing on classical Arabic poetry and prose and her own lyrics to inhabit figures who are bewildered, grieving, or stubbornly alive. From the opening surge of “Harik” to the slow burn of “Hamam,” Sanam distill personal and collective unease into work that’s urgent, physical, and impossible to ignore. This is an act on the precipice of wider, global renown.  


Nabeel 

 

‘Ghayoom’  

On “Ghayoom,” the Iraqi-American songwriter — real name Yasir Razak — firmly plants the flag of an audacious musical explorer venturing across roads less traveled. He sings in Arabic over a wall of distorted guitars and slowcore drums, enveloped by captivating, shoegaze-colored soundscapes. The artwork, built from worn family photographs, hints at what the music is chasing. These eight tracks pair devotional tenderness with the grit of DIY rock. Opener “Resala” aches with unsent words; “Khatil” hits with uneasy momentum; while the elegant flicker of pop-tinged moments scattered throughout the album maintain a raw and bruised edge.  

 

Malakat 

Al Anhar Wal Oyoon 

On its first showcase, Jordan-based label Malakat gathers seven Arab woman artists and enables them to pull in seven different directions that end up flowing as a single current. “Al Anhar Wal Oyoon” (‘The Rivers and the Springs’), moves from Intibint’s hauntingly inspired vocalization to Liliane Chlela’s serrated electronics, and from Sukkar and DAL!A’s skewed pop to Sandy Chamoun’s voice-led piece, and Bint Mbareh’s closing track, developed in dialogue with visionary producer Nicolas Jaar. Mixed across Amman, the UK, and New York, and mastered by the highly-sought-after Heba Kadry, this is a deeply textured statement of intent from a label quietly redrawing the map of experimental Arab music.