McIlroy and Bale join forces for special golf challenge in Abu Dhabi

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Updated 10 November 2024
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McIlroy and Bale join forces for special golf challenge in Abu Dhabi

  • The sporting icons took part in a series of stunts to promote the Abu Dhabi HSBC Championship

Sporting superstars Rory McIlroy and Gareth Bale joined forces recently to showcase their golfing abilities in a unique, eye-catching campaign ahead of the Abu Dhabi HSBC Championship.

The four-day Rolex Series event, part of the inaugural DP World Tour Play-Offs, is currently taking place at Yas Links, with the likes of McIlroy, Tommy Fleetwood, Justin Rose and Shane Lowry competing.

McIlroy, reigning Race to Dubai champion, was joined by Bale, the former Real Madrid forward and keen golfer, with the pair taking part in a series of visually impressive challenges on Yas Island which involved a fast-paced flying drone.

Firstly, McIlroy and Bale were tasked with hitting shots, both individually and together, with the drone flying as close to the ball flights as possible, changing the flight path around the ball trajectories each time.

They were then challenged to hit a flying drone in the style of a clay shooting target, with the pair working as a team over multiple rounds to complete the task.

 


Golfers want to ‘make Saudi proud’ at major Riyadh tournament

Updated 23 sec ago
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Golfers want to ‘make Saudi proud’ at major Riyadh tournament

  • Othman Al-Mulla: We all have the same goal: To represent Saudi Arabia in international competitions and see how good we can be
  • Saudi Golf Federation is backing Saudi stars like Al-Mulla, while growing the love of the game with school programs and free classes for women

RIYADH: Saudi Arabia’s golfers spoke about their ambition to make their country proud and inspire young players during a press conference on Tuesday ahead of the PIF Saudi International in Riyadh.

Othman Al-Mulla, the Kingdom’s first professional golfer, will be joined by Faisal Salhab, Saud Al-Sharif, and Khalid Walid Attieh, marking an unprecedented lineup of Saudi golfers taking on international stars including Dustin Johnson and Cameron Smith.

Al-Mulla told the press at Riyadh Golf Club: “I’ve been representing Saudi for over 20 years, and even five years after I turned professional, I’m still pinching myself at the thought of us competing against the best players in the world in Saudi Arabia (for) one of the biggest prizes.”

Joined by Salhab and Shergo Al-Kurdi, the UK-born Golf Saudi ambassador, Al-Mulla added: “We all have the same goal: To represent Saudi Arabia in international competitions and see how good we can be. We want to be Asian champions, we want to be world champions and win events and make Saudi proud.”

Saudi Arabia has made huge inroads into the world of golf in recent years, signing a host of top players to its LIV Golf tour, and engaging in discussions over a potential merger with the PGA Tour.

On a grassroots level, the Saudi Golf Federation is backing Saudi stars like Al-Mulla, while growing the love of the game with school programs and free classes for women.

Salhab said: “What Golf Saudi is doing and what the Saudi Golf Federation is doing for both juniors and women, like opening doors for them and creating more access for them to come into the sport, have more places to play, see great players, it’s very new for us but they’ve done a great job.”

Al-Mulla highlighted the importance of the increasing number of Saudi players, and added: “We have three main objectives: We need to increase awareness, give access and opportunities, and then nurture those opportunities for people that are interested in the game.”

The tournament, which is in its sixth edition, will run from Dec. 4-7 in Riyadh for the first time following five editions at the King Abdullah Economic City.

It offers a total prize pool of $5 million and has moved this year into the coveted season-ending position for both the Asian Tour and The International Series.

Al-Mulla said: “To see how far we’ve come in such a short period of time is something that we can all be proud of as Saudis, and hopefully we can be a beacon to grow the game.”


F1 surges in popularity in Saudi Arabia and across the Middle East new data reveals

Updated 03 December 2024
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F1 surges in popularity in Saudi Arabia and across the Middle East new data reveals

  • 11 percent rise in female interest and 10 percent uptick among male fans in the Kingdom
  • Globally, F1’s fanbase has grown by 5.7 percent since 2021

LONDON: Formula 1 has experienced a surge in popularity, particularly in Saudi Arabia and the wider Middle East, according to a new study released on Tuesday by Nielsen Sports.

With a global fanbase now exceeding 750 million, the sport has gained 50 million fans since 2021, fueled by rising interest in the Middle East region as well as among young female fans, the report showed.

The study revealed Saudi Arabia as one of the sport’s fastest-growing markets, with an 11 percent increase in fans compared to the 2023 season.

The surge in popularity also spans demographics, with an 11 percent rise in female interest and a 10 percent uptick among male fans. Among older Saudi audiences, enthusiasm has soared, with 22 percent more fans aged 50-69 following the championship than in the previous season.

The UAE also saw a significant boost, with fan interest rising by 6 percent. Together, these countries solidify the Middle East as a critical growth region for Formula 1 in 2024, the Nielsen report concluded.

Globally, F1’s fanbase has grown by 5.7 percent since 2021, with women now making up 41 percent of all fans. Young women aged 16-24 represented the fastest-growing demographic, reflecting the sport’s evolving accessibility and appeal.

Jon Stainer, global general manager at Nielsen Sports, attributed this success to Formula 1’s innovative fan engagement strategies.

“Formula 1 is a perfect example of a rights owner innovating its relationship with fans,” he said.

“Growth of interest, especially among women and newer markets like Saudi Arabia, can be attributed largely to a shift in how the teams and drivers are profiled today, and the access they are affording global audiences.

“New sponsorship categories are opening up. We’re seeing a significant shift in the brands engaging in the sport, attracted to this changing fan demographic,” he added.

Netflix’s acclaimed docuseries, “Drive to Survive,” has played a pivotal role, with 35 percent of viewers of the show expressing intent to watch more races. Another quarter of surveyed fans credited the series with their newfound passion for the sport.

F1’s commercial prospects have also increased, with sponsorship deals seeing a 56 percent rise in value since 2019.

The average sponsorship deal now stands at $5.08 million, up from $2.87 million from pre-pandemic levels. The diversification of sponsors — which range from luxury brands such as LVMH to IT giants such as HP and Dropbox — has cemented the championship’s status as a commercial powerhouse, the Nielsen report said.

While the Middle East leads the charge of new fans, the series continues to thrive in traditional strongholds, especially in Europe. Interest in the UK rose by 2.3 percent, while Germany saw a 4.5 percent uptick.


LaLiga opens Riyadh workspace to strengthen Saudi Pro League ties

Updated 03 December 2024
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LaLiga opens Riyadh workspace to strengthen Saudi Pro League ties

  • New office will be at SPL headquarters, with the two organizations exchanging best practices and driving innovation
  • SPL CEO Omar Mugharbel and LaLiga President Javier Tebas attend the official opening

RIYADH: The Saudi Pro League has welcomed Spain’s LaLiga to Riyadh with the inauguration of a dedicated workspace within its headquarters, it announced at the World Football Summit on Tuesday.

This strategic move is the latest in the SPL’s efforts to build ties with the global football community, with the new workspace, designed for use by LaLiga and Spanish clubs, officially commencing operations on Dec. 2.

SPL CEO Omar Mugharbel and LaLiga President Javier Tebas attended the official opening at the SPL headquarters.

This initiative aligns with LaLiga’s broader international strategy, which includes a presence in 34 countries through 11 global offices. Additionally, a LaLiga delegate will soon be based in Riyadh to further strengthen the new partnership.

Mugharbel said: “We are thrilled to welcome LaLiga to Riyadh. This collaboration represents a vital step in forging closer ties between the SPL and other leagues, showcasing our dedication to opening the SPL to the world.”

He also underscored the partnership’s role in exchanging best practices and driving innovation within the league.

Tebas added: “LaLiga is committed to supporting the growth of the sports and entertainment industry in Saudi Arabia. This workspace marks a new chapter in our relationship with the region and the SPL, and we are confident that this partnership will pave the way for exciting new projects.”

This partnership between the SPL and LaLiga paves the way for enhanced cooperation, enabling both organizations to share expertise and further elevate the sport, while helping the SPL develop the next generation of Saudi footballers.


Man Utd not yet out of Premier League title race, says Arteta

Updated 03 December 2024
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Man Utd not yet out of Premier League title race, says Arteta

  • “It’s still very early in the season,” said the Spaniard
  • Arteta said champions Manchester City were still a danger despite their recent slump

LONDON: Arsenal boss Mikel Arteta says it is too early to rule Manchester United out of the Premier League title race as he prepares his in-form team to face Ruben Amorim’s resurgent side on Wednesday.
United are 15 points behind leaders Liverpool and four points off the Champions League spots after 13 matches.
Arteta was asked at his pre-match press conference on Tuesday whether United could be in the title mix despite their poor start to the season under the sacked Erik ten Hag.
“It’s still very early in the season,” said the Spaniard, whose team are second in the table, six points clear of United.
“Any team that has the capacity to put five or six wins in a row is going to be up there because it’s so tough and you see every week how all the teams are struggling to maintain winning, winning and winning. So I think anything is possible.”
And Arteta said champions Manchester City were still a danger despite their recent slump — Pep Guardiola’s men have lost their past four league matches to fall 11 points behind Liverpool.
“Again, if there is a team with the capacity to turn it around and start to win, win, win and win — don’t rule them out because you know how much quality they have,” he said.
Arsenal have a good recent home record against United, who have won two and drawn one of their first three games in all competitions under Amorim.
Arteta said he could already see the influence of the former Sporting Lisbon boss, just weeks after he replaced Ten Hag.
“You can see his fingerprints in what he wants to do straight away,” he said. “I think he’s been very clear, he’s been very successful with Sporting.
“He brings energy to a new club and to the players new ideas and that’s always something positive but we have to focus on what we have to do.”
Arsenal have also been drawn against holders United in the third round of the FA Cup, which takes place early next month.
“We play at home, it’s going to be a big match again and it’s a little bit of the story of the last few seasons that in the third or fourth round we are playing big opponents,” he said.
“But we want to do what we have done historically at this club and in the end, you have to beat the big teams to win it. It is what it is. We are excited.”


Muqeem stars as Pakistan crush Zimbabwe to win T20 series

Updated 03 December 2024
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Muqeem stars as Pakistan crush Zimbabwe to win T20 series

  • The 25-year-old took five consecutive wickets for the loss of only three runs
  • Zimbabwe crumbled to 57 all out in 12.4 overs after making a promising start

BULAWAYO: Pakistan wrist spinner Sufiyan Muqeem starred in a series-clinching 10-wicket Twenty20 international rout of Zimbabwe in Bulawayo on Tuesday.
The 25-year-old took five consecutive wickets for the loss of only three runs as Zimbabwe crumbled to 57 all out in 12.4 overs after making a promising start.
Pakistan then sped to 61-0 off 33 balls through Saim Ayub (36) and Omair Yousuf (22) to follow up a 57-run victory last Sunday in the first of three matches.
Victory completed a white-ball double for the tourists, who won a one-day international series 2-1 last week.
Pakistan captain Salman Agha said: “Losing the toss did not concern us because we had plans and executed them really well. The bowling of Sufiyan was outstanding.
“We have a young side full of quality players and the way they are performing is very heartening for me.”
Zimbabwe skipper Sikandar Raza admitted his team were “all hurting and in a pretty bad place at the moment.
“My biggest concern is whether we are learning our lessons when we suffer defeats because we seem to be making the same mistakes match after match.”
Zimbabwe openers Brian Bennett (21) and Tadiwanashe Marumani (16) — the only batters to reach double figures — built a 37-run partnership in four overs.
Then, both fell within five balls, and the home team lost their 10 wickets for just 20 runs as Muqeem wreaked havoc.
Marumani was caught by Tayyab Tahir at cover point and Bennett by Irfan Khan at deep square leg at the Queens Sports Club.
All-rounder Raza, often the batting savior for Zimbabwe, made just three before his off stump was uprooted by Abbas Afridi.
Raza was among four bowlers who had no success trying to contain Ayub and Yousuf. The openers struck 10 boundaries, including a six each, between them.
A four from Ayub past backward point sealed victory.
Pakistan complete the T20 series against Zimbabwe on Thursday. They then travel to South Africa for an eight-match all-formats tour, including two Tests.